We have the power to choose what to believe and not to believe. So, it may seem counterintuitive that we would choose to believe things that inhibit our ability to enjoy the life we truly deserve. And yet, most of us harbour limiting beliefs that serve to hold us back. In this episode, Bill explains, using a hypothetical example, how limiting beliefs develop and how, through life coaching, they can be eradicated and replaced with beliefs that empower us to be all we can be!