Hospitality Design: What I've Learned
In this series, Hospitality Design magazine's editor in chief Stacy Shoemaker Rauen talks with influential hotel and design leaders on how they got to where they are today, what drives them, and their biggest lessons learned navigating an ever-changing industry.
Hospitality Design: What I've Learned
Sigurlaug Sverrisdóttir
Icelandic hotelier Sigurlaug Sverrisdóttir has built a reputation for her innovative approach to creating immersive guest experiences.
Growing up in a small town near Reykjavik, she developed a deep connection to Iceland’s rugged natural beauty, a bond that would later shape her career.
After nearly two decades with Icelandic Airline, Sigurlaug returned to Iceland in 2013, where she transformed a former geothermal power plant staff building into the ION Adventure Hotel—a boutique property that blends with the surrounding volcanic landscape.
Her collection of properties, including a second hotel in Reykjavik, embodies her dedication to connecting guests with Iceland’s vibrant culture and authentic spirit.
Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.