Shed Geek Podcast

Building Dreams & Company Culture: The Kropf Brothers' Journey in Revolutionizing the Industry

April 24, 2024 Shed Geek Podcast Season 4 Episode 32
Building Dreams & Company Culture: The Kropf Brothers' Journey in Revolutionizing the Industry
Shed Geek Podcast
More Info
Shed Geek Podcast
Building Dreams & Company Culture: The Kropf Brothers' Journey in Revolutionizing the Industry
Apr 24, 2024 Season 4 Episode 32
Shed Geek Podcast

Embark on an adventure with the Kropf brothers, Kolton and Kyler, as they take us through the birth and boom of Saddlebrook Life, a testament to where determination and hard work can lead. Starting with a humble 12 by 16 shed and limited educational backgrounds, these brothers have not just entered the shed industry—they've revolutionized it. They've transformed their hands-on learning and passion into a thriving business, all from an office that's as grand as their ambitions. Their story isn't just about building structures; it's about the resilience it takes to build dreams from the ground up.

Feel the heartbeat of entrepreneurship as we uncover how the Kropf brothers and other young business magnates are flipping the script on traditional business growth. This isn't your ordinary success journey; it's a masterclass in seeking sage advice from coaches like Stacy, adopting the 10X growth model, and understanding the undeniable influence of company culture. As these leaders demonstrate, the key to scaling the ladder of success is fostering an environment of continuous improvement and cultivating a Christ-centered business ethos. It's about dreaming big, not just for the company, but for every person it touches.

Join us as we look beyond the nuts and bolts of the shed industry to the core of what makes a business thrive: its people. From the spiritual to the strategic, from shedding light on the latest industry trends to maximizing profits without sacrificing personal growth, this episode is a melting pot of inspiration. It's a conversation that celebrates family, faith, and entrepreneurship, all wrapped up in the community spirit that defines the shed industry. Grab a front-row seat to this transformative narrative and let the Croft brothers inspire you to take that first step toward your own entrepreneurial journey.

For more information or to know more about the Shed Geek Podcast visit us at our website.

Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

To suggest show topics or ask questions you want answered email us at info@shedgeek.com.


This episodes Sponsors:
Studio Sponsor: Union Grove Lumber

Shed Suite
Identigrow
Realwork Labs

Show Notes Transcript Chapter Markers

Embark on an adventure with the Kropf brothers, Kolton and Kyler, as they take us through the birth and boom of Saddlebrook Life, a testament to where determination and hard work can lead. Starting with a humble 12 by 16 shed and limited educational backgrounds, these brothers have not just entered the shed industry—they've revolutionized it. They've transformed their hands-on learning and passion into a thriving business, all from an office that's as grand as their ambitions. Their story isn't just about building structures; it's about the resilience it takes to build dreams from the ground up.

Feel the heartbeat of entrepreneurship as we uncover how the Kropf brothers and other young business magnates are flipping the script on traditional business growth. This isn't your ordinary success journey; it's a masterclass in seeking sage advice from coaches like Stacy, adopting the 10X growth model, and understanding the undeniable influence of company culture. As these leaders demonstrate, the key to scaling the ladder of success is fostering an environment of continuous improvement and cultivating a Christ-centered business ethos. It's about dreaming big, not just for the company, but for every person it touches.

Join us as we look beyond the nuts and bolts of the shed industry to the core of what makes a business thrive: its people. From the spiritual to the strategic, from shedding light on the latest industry trends to maximizing profits without sacrificing personal growth, this episode is a melting pot of inspiration. It's a conversation that celebrates family, faith, and entrepreneurship, all wrapped up in the community spirit that defines the shed industry. Grab a front-row seat to this transformative narrative and let the Croft brothers inspire you to take that first step toward your own entrepreneurial journey.

For more information or to know more about the Shed Geek Podcast visit us at our website.

Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

To suggest show topics or ask questions you want answered email us at info@shedgeek.com.


This episodes Sponsors:
Studio Sponsor: Union Grove Lumber

Shed Suite
Identigrow
Realwork Labs

SHED GEEK:

Okay, welcome back to another episode of the Shed Geek podcast, much well, should I say much anticipated, or at least long-awaited podcast. Here today we talked what over a year ago, or something, something like that and then I show up only to be like, oh my goodness, you guys are doing it big and I had no idea and that's amazing and I'm happy for you. You guys want to introduce yourself, who you are, and a little bit about what you do.

KOLTON KROPF:

Yeah, my name is Kolton Kropf, CEO of Saddlebrook Life here in northeast Texas, 23 years old, have a background in really ranching and farming and didn't have any construction background or so, say, and also sixth grade dropout. So there's really no education behind this business that we've created and really just happy to be on the podcast. Hey, appreciate you being here.

KYLER KROPF:

Kyler Kropf I am from, originally from Arkansas, got in the industry by building a 12 by 16 shed. Like I said, I came from ranching, did a little bit of roofing bigger. You know the commercial roofing side. I did a little bit of that but most of growing up like him, I dropped. I did about I have a seventh grade education. So, like I said, the business we don't really have a business background. My dad, did you know, had his own business, had his own cow farm. We did, you, we did a lot of ranching, some chickens, stuff like that. But really had, you know, coming from the construction or the shed industry really had none of that. But you know what you're seeing here all started with, you know, going to Lowe's buying lumber for a 12-by-16 shed. And here we are, you know, five years later.

SHED GEEK:

It's funny how it works out. Everybody's got a story. I always say everybody's got a shed story and a shed journey. Like some people do grow up you know second, third generation shed builders, or they've been around somebody who's been building sheds for at least a long time, an uncle somebody, so they saw the business and how it went. You guys said, no, we're just going to jump into this full-fledged and now we're setting in a.

KOLTON KROPF:

What was the size of this building? So this, the office that we're setting, is a 15,000 square foot two-story glass office. Uh, out back is 56,000 square feet and an additional, uh, so it's 100 by 350. So do the math there. Uh, just back concrete that we use to set the homes on and stuff so so much for uh, seventh and eighth grade education.

SHED GEEK:

Right, that tells you all you need to know it'll get you a long way yeah uh, I'll tell you what, um, you know my dad very similar.

SHED GEEK:

He was, uh, self-made in that respect. He had a I think it was sixth grade education. Back then, of course, he had to help the family chop wood, so, like he quits his you know schooling and and starts doing that, but he was, he was self-taught, you know, like he's really good mechanic. He could, you know, pull the transmission out, put it back together in 45 minutes, right, you know? And I'm like wow, I could never see myself doing that. And then I look at my, my son, you know, and like how he's uh, uh, been able to adapt to, like technology and just different things, so much different than, and I'm this transition in between you know, my, my son, I'm constantly saying, hey, teach me this, whereas with my dad I like to tell the joke that I pulled up a menu on a qr code one time and now my dad thinks I'm a wizard so it works out pretty good.

SHED GEEK:

Uh, he's, uh, he's, uh, but he's. But he's able to teach himself. And you find that a lot of successful entrepreneurs and business people, you know education is not always at the forefront of their success, you know like all of this math, massive standardized education and university and things like that.

SHED GEEK:

So it seems like you guys are doing really, really good. We want to get some pictures of the building and some stuff out back and, if that's okay, we'll throw it on for those that are watching on YouTube. So what's it been like? Give me the skinny on the last five years? What's it look like for you guys?

KYLER KROPF:

I'm trying to use cool words because you guys are younger than me Sorry, maybe we're some of the youngest ones in the industry, but going back five years, you asked the question how did it get to this point where we're sitting in you know? You showed up and you're like, oh my goodness, this is actually. You know, it's actually something pretty big, nice enterprise. Yeah, you know, and I said, I said we could have a 15 or 30 minute conversation on you know, how do you get to this point? And I could really tell you it's.

KYLER KROPF:

You know, back then, starting out, like I said, I didn't have no background in sheds, I didn't have any background really in construction at all, but it was really just of me wanting something better for my life and I knew that there was something more out there, and I didn't at that point, you know, I didn't see all the bad stuff that was going to happen or the roadblocks or anything. I just, you know, put my mind to it and I'm going to get it done. Back, when I built the first 12 by 16, I didn't even have a plan on how to, you know, deliver it to the customer. But that's the that's where I think that's where a lot of it stops a lot of people from you know, going into you know, following their dreams or doing that thing they always wanted to do. Was they never get started? Did I have the education? No, I just went and applied what I knew and I figured it out along the way.

KYLER KROPF:

That's really what we've been doing over the last five years is learning every single day, getting better Competitors or no competitors we don't really look at it like that, but we just all the time surround ourselves with the right people, the scaffolding that gets us, you know, the people that have done it in business, the people that are you know, they're way above levels above us. So there's, you know, there's levels that you climb every single. You know, every single year, if you want a goal that you want to get to here, who are the five people that you surround yourself with. So, really, the last five years, you know getting him in in 2020, you years getting him in in 2020, getting him in then and to help me do some of the stuff.

KYLER KROPF:

Back then it was just me my dad and my younger brother was really doing the deliveries, the sales, the manufacturing, making sure that lumber was ordered, every step that goes into it. But just learning those steps and getting in the business, knowing your business and I always say you better know your business better than you know anybody that works for you if you're not constantly learning and getting better into you know, if your vision is not bigger than the whole enterprise, all your team, if their goals and their vision cannot fit inside of your vision, your goal, you're probably going to lose some people.

KYLER KROPF:

You're gonna you're, you're gonna lose them along the way. They're gonna drop off or they're gonna go go work for someone else. They're going to go work for your competitor. But when you can have a big vision and a big goal, like we have here, we got big vision, we got big goals and we're young, so we're super young. We're passionate about helping people. You know, we're not just passionate about, you know, just building sheds, but it's really building people up. You know the people that show up here every day. We get to change their lives. We get to change their family's life, and that's really how we got here is by investing in other people to help us get where we're at so saddlebrook, and it literally says building dreams, transforming lives.

SHED GEEK:

So what's the who come up with that? What was the thought process that came to that conclusion on? That's what you want your tag line to be. That's what you want people to remember for Saddlebrook.

KOLTON KROPF:

So I actually came up with it. I'm you know I don't have a marketing degree, and you asked earlier who does your marketing?

KYLER KROPF:

You're looking at it. Yeah, I was like immediately.

SHED GEEK:

I was like gosh, I want to work with you guys right off the bat. You guys are young, you're hungry, you're going for it, so go ahead. I'm sorry to interrupt.

KOLTON KROPF:

And you know, first I just want to say again thank you for having us on. But secondly, you know you asked your first question how did we get here? And you know my story is a little bit different than his because I was actually 20, 20 when I came in. I was, you know, 20 years old, didn't know anything about management, leadership or any of the above. I, you know, uh kyler, then went into the delivery. We started a logistics company that he ran as well. And uh, I'll get to your question about the.

KOLTON KROPF:

You're good building dreams, transforming lives, uh, but I feel, as as leaders in this industry and being in the industry with with others, that that are in here, we get stuck doing the day-to-day stuff. And so in 2020, that was me, you know I got stuck building. You know it was just another shed, uh, it was, you know, managing people, uh, but we weren't really getting anywhere, you know, and you just feel stuck, you feel like you're doing the same thing over and over again and I call it insanity. Yeah. So you know you really feel like you have big dreams, you have big goals, but you don't know why you don't get there, because you know you're working harder every single day, but you feel like you're in the same place a year later. Right, and that was me. So I still remember the day I got a phone call from a lady named Stacy and she was looking for some tiny homes, and that conversation turned into a two-hour conversation, which later hired her as our coach, hired her as a as our coach, and I and I say that to say is you know it's, it's called scaffolding, is what I call it.

KOLTON KROPF:

And in in business, you know, you grow your business in a way to where you know you want it to expand, you want it to grow. And my philosophy was if I keep doing the same thing I've done last year, the year before last, I'm not going to get anywhere. And so, talking with this lady, we, you know, she started, she saw my marketing, called me and went into a two-hour conversation and she's a business coach and we started talking about coaching and really what she does and what we do Met you know, went down there, met her at her ranch and stuff, and to say, is you know, I think business owners don't have the scaffolding around us to say you know, what does it actually take? What kind of people do I need to be talking to and asking the right questions, versus just saying I'm going to keep doing the same thing, I'm going to keep working harder, thinking that it's going to get a different result, but actually you're going to burn yourself out at the end of the day.

KOLTON KROPF:

And so really, you know our success here and why we grew so fast and are still growing. You know it's called the 10X models that we call it here. And, like Kyler said, if my people in here let's say they have a set amount that they have to make or they want to make their own goals. Well, if me and Kyler's dream isn't big enough to fit everybody's goals and dreams in that pot, in that circle, then my circle's not big enough. And so you have to look at my circle and say who do I need now outside of my circle to expand my circle? Does that make sense? Absolutely.

SHED GEEK:

Absolutely and so and so not.

KOLTON KROPF:

You know I'm a sixth grade dropout, but I think I'm. You know we we now invest very, very high figure, thousands of dollars in coaching. But it's to get to the next level and learn. You know what, what the industry calls for learning everything about the industry, learning about our people, how to, how to be a better leader, how to be a better communicator all of these things that five years ago weren't around. But now, to even grow any business, you have to learn all of these new things and you have to surround yourself with people that have already been there. And I've already done that. Because my goal has to be now big enough to fit every single one of my employees in there and some because I'm wanting to keep growing.

KOLTON KROPF:

If you add one person, my goal has to get one step bigger. Does it make sense? Absolutely. That's when we hired multiple coaches and we told them listen, we have. You know, we're young, we don't have the knowledge, we don't have the education and we definitely don't have the experience, because we're only 23 and 25. And so I said what I want is I want to learn to be the best leader, best communicator and best really best leader that I can possibly be, and not only for me, but who you know, who I surround myself with, who I lead. What difference am I making in their lives? Because if I'm a bad leader, all of my people underneath me number one are going to leave or they're going to be miserable at their jobs. And so it comes back to your.

KOLTON KROPF:

My tagline is to say building dreams, transforming lives is. Not only am I changing the people that I interact with every single day here at the office my employees but I want to teach my employees how can I change every single one of our customers that come in here and leave with a better life, better communication and better business for this industry, that they have a better appreciation for this industry, and so and and to say that is better customer support. It's really not a secret in business. Yeah, you can go outside of any business and you grow it. This exact same way. There's really not a secret to if you want to be at 100 million or if you're only starting out and you, you know you want your goal to be 1 million.

KOLTON KROPF:

Chances are there's people that are out there that have already done billions of dollars and they know how to get there, but you don't want to, you spend money on everything else but coaching and coaching on yourself, because you think, well, is it worth it? Is it not worth it? And so I'm here to tell people if you want to get to the next level, you have to invest in yourself first. That's, that's the first start. If you want to be a better leader, if you want to expand your company. It's not going outside and looking at the competitors and saying, well, they're doing that, I'm going to do, I'm going to do that, but it's. It's looking inside and saying what do I need to change to be a better human being?

SHED GEEK:

yes, do you possess the, possess the, the constitution inside yourself correct, do better. Do you possess the, the the will? Do you possess the? Uh integrity? Do you possess the? Uh motivation, and what happens when motivation runs out? You know, um, I know maybe maybe the audience wouldn't appreciate his language, but I'm a big david goggins fan, you guys are goggins fan. Yeah like the like. I mean, what does he say? What happens when motivation runs out?

KYLER KROPF:

then what?

Speaker 3:

do you do? And it's like what discipline you?

SHED GEEK:

know, because I've been a big, big fan of motivation. I love motivational speakers. I love to listen to Les Brown, I love to listen to you. Know what I?

SHED GEEK:

mean John Maxwell, all of them maxwell yeah, Eric Thomas, I mean so many of them, and I'm like you know, Jim Rohn, I'm like that's good. But then what about when I wake up? One day my motivation has failed. What about the day that I wake up? Uh, my marketing partner, Dylan. He used to say you know, whenever I don't feel like getting up in the morning, he said, he said I'll, I'll count down from five. I don't remember where you heard it, but he's like I'll count down from five. And I don't leave myself a choice but to get up after one. There is no other choice. The choice isn't to lay there, it's the discipline to say five, four, three, two, one, get up, even if you don't feel like it, if your eyes are all you know, the covers are all nice and warm, it doesn't matter.

SHED GEEK:

You know you get up and you go and you, you know you begin your day.

Speaker 3:

It's the discipline that you possess that's necessary.

Speaker 3:

huge Goggins fan whenever he talks about discipline.

SHED GEEK:

Now, am I practicing all of those?

SHED GEEK:

no, am I fitting all of those into my, to my daily routine? No, am I failing at those? Yes, but I think you got to be able to look yourself in the eye sometimes and admit that too, because you're never going to change if you don't admit. Right, there's not some failures if you're like no, I'm doing well, I know they're there and I know that I can't change them all overnight, and those might even be excuses that I find comfort in to not exercise or to not eat well, or whatever it is.

KYLER KROPF:

I think that was the biggest thing that me and him had to realize is investing in ourselves. If we want to have the best customer service, if we want to have the best customers, if we want to have the best people work for us, it all starts with leadership. It all starts with us. So we knew we had to up level, to to become a better person. If we want someone else to go work out at the gym or have good habits or have that discipline, you've got to. You've got to be the person that starts it. You know you might have one or two people slowly start to. You know, see, like, hey, I like that you're working out in the gym, I like that you're getting your health up.

KYLER KROPF:

Because there's, you know, one thing that we're passionate about here is I'm passionate myself is health. Like, how good are you taking care of your health? You know, as business owners, health is. I'm telling you, you know, if I could give you a million dollars but you'd have to die tomorrow, what would you do? Right, you know it would be health over over all.

KYLER KROPF:

You know your business, your, you know, because health is very, very important, no matter, you know, no matter what, and that's, you know it starts with being, you know, starting with the small stuff that you can start by get creating those new habits, by, you know, making your better. You know you're stacking those small wins and then you're starting to tell your mind, hey, I've got that self-control and I've got that discipline. So really, back to him. When he said we're investing in a coach, we knew in order to grow a big business or to have peace and profits, instead of doing the MMA, the money-making activities and doing the profit-making activities, we had to invest in ourself. And so when we found Stacy that's when it we were like you know, it's eye-opening. Why would you not invest six figures or eight figures, or whatever it is, into yourself if you knew the ROI?

KYLER KROPF:

You know, they say that you get. You know you invest $100,000, the ROI is 1,000%. So why would you not want to invest in yourself? Because you are the only thing that's stopping you from getting that big business, or you know you can get. You can get distracted from all the other businesses out there doing this and you want to be that. But the biggest thing is you can't Somebody else's chapter 24,. You can't compare your chapter 1 to someone else's chapter 24.

KYLER KROPF:

That's right, and I think that's where I got confused is. I wanted to be there, but I'm over here.

SHED GEEK:

Yeah, no, you've got to take care of business at home first. What do you think, what do you think keeps people from making that leap? So like there's obviously something that exists in you that you know for you it was Stacy, but what I'm saying is, like, what do you think it is that keeps a person from, uh, making the decision? Today's the day? Yeah, I'm going to take control of my health, or I'm gonna take control of my eating habits or my business acumen. I'm gonna, I'm gonna focus on being a better communicator, I'm gonna read more, but, like, stay the course. Like what do you think it keeps them?

KYLER KROPF:

one day or day one. One day or day one one day. I'm gonna do this one day, I'm gonna start this one day. You get that. You get that in your mind like New Year's resolution. I'm going to start this January 1 or I'm going to do this now. Why not make the decision and just go do it? Go start the business. Back when I built the first shed, did I know how to do it? Did I figure out delivery? Did I figure out every step that goes into it? We're talking about the shed industry. There's from the building, you know, ordering materials, you know, from the customer to sales, to marketing. There's a lot of steps that they figured out, but it was day one you start. You don't have to be perfect, you just jump in.

SHED GEEK:

Yeah, sounds a lot like going to church, doesn't it?

KOLTON KROPF:

Sometimes you don't need to be healed. Comfort is the enemy. I mean you have to. You know, for me, you know we push each other, like each other every single day. You know we have a thing If we're like, have a resolution that we want to change and if we don't do it or do something against it, we have to do 40 push-ups.

KYLER KROPF:

Oh, okay, so every time that we hear something.

KOLTON KROPF:

It's accountability and you know it goes back to you know what drives you as a person. You know what I mean. A lot of people like comfort. I mean, I like comfort, I like sleeping in, right. I like eating junk food, right. But comfort is really the enemy. And you know, I had to learn and my coaches always tell me I have to become comfortable being uncomfortable. You know when you go into a room and you know if, let's, let's say, you go to a John Maxwell event just, for instance, or any other motivational event, but you sit at the back of the room but you don't take notes. You really you want it, but you don't want it, but you don't take notes. You, you really you want it, but you don't want it. You know, show me, show me. A person that is at the very front row is always. You know we have a saying early is on, time, on, time is late.

SHED GEEK:

Ladies, unacceptable, yes use that, use that. Whenever I worked in drug uh alcohol rehabilitation efforts, it was five minutes early. Is on time right?

KOLTON KROPF:

so we used to always tell them all the times sorry, go ahead but people have a choice and you know I always our human nature is we always like to choose comfort over uncomfortable, right, and so it always goes back to you. I mean, you have to make a choice. How bad do you want it? How bad, how bad do you want to acquire your dreams today versus tomorrow? Yeah, like he said, it's it's either day one or day one, day or day one. It's not one of the two, it's it's either day one or day one, day or day one. It's not one or the two, it's. You don't pick the middle. You can't work out one day if you want to be healthy and eat bad food the next.

SHED GEEK:

Is this an appropriate time to tell you guys that the previous podcast guest had a dozen of donuts?

KOLTON KROPF:

sitting there for me whenever I showed up. I'd probably kick them off the table.

SHED GEEK:

They know how much I've talked about donuts, so they were so nice and they. They were like, hey, we got you some donuts because you know how much you like them. I'm like, oh man, I love these people, but that's not feeding me. Well right, that's not, that's not doing, and I'm not.

KOLTON KROPF:

I'm not here to preach about health I mean you're good, you're I'm I'm here to to share my experience. Experience and what works for me and what doesn't.

KOLTON KROPF:

I like to feel good. I mean, I don't like to be at work and feel tired and groggy and head, you know, you have your brain fogs, but you can't focus as a business owner if you're in that state. And so I had to ask myself is what's more important to me? Is it feeling good or is it having that, you know, monetary, like feeling or taste, or, you know, going to the gym? It's, it's not getting, he's not at being at the gym, it's getting to the gym, yeah. And so what really? My question to really all of the followers on here that's listening is what's what's really holding you back? Oh, you know, there's, there's not a, there's not a competitor that's holding you back. I'm not holding you back, it's you. Yeah, absolutely. You know this is what I call the 10x growth leap, and if you read the book it's a good read.

KOLTON KROPF:

On any business it's called 2x is easier than 10x 10x 10x is easier than 2x, yes, and in that book it talks about, you know, 2 X is just doing something more. It's doing something a little bit more. So if you're, let's say, let's say, if you want more sales, you're going to, you know, increase more dealerships or something like that. But 10 X is, let's say you, let's say your goal is a million million dollars a year. My question to you is how do you get a million a month? And so what? That your state of mind changes? Oh for for sure. And so it goes into another effect of creativity. It goes into effect because I can. I can sit here all day long. I mean, I haven't looked at other people's sheds that much, but I can say we probably build them all the same yeah, very most are very similar, right I?

SHED GEEK:

90% of it's going to be similar products. I mean, for the most part, and I would think from the average customer, they're going to identify them very similarly. You are going to see some obvious differences. There's going to be some major advancements in quality on certain certain parts. But you're right, I think by and large the average outside the industry customer would identify them as a similar product, right.

KOLTON KROPF:

And so it's really not the difference. The product really never separates a company. It's who leads the company. It's how are they investing in their people? It's the people inside the company that make the company. How is your customer experience? How do you meet and greet customers at the door or, you know, are you even there at the door? You know how. How's the experience that you know, how how you make them feel, is how they buy from you. And so I always you know you have to as a leader you have to pour into your team over and over again. It's not just something that you do one day, yeah, and you know, think that you have the best team. You have to invest in them every single day, like you're investing in yourself.

SHED GEEK:

Even if they can mimic your shed, nail for nail, you cannot mimic your customer service because they're not there whenever you're actually working with that customer or whenever you're building. To me, the word of the day is intentional. You're talking about being very intentional with everything that you do, all of your efforts, and you're very intentional in the way that you follow up with that customer. You're very intentional on the way that you approach that customer, whether it's through your marketing efforts, whether it's through your advertising, whenever they show up to your lot.

KOLTON KROPF:

Right, how's your energy levels when they show up to?

SHED GEEK:

your lot and you can control 100% of that, but you can control 0% of what somebody else is doing. Right, and whenever that mindset really catches you and you understand it. People say communication is the key. Comprehension is the key. I can communicate all day long, but is it, isn't it, until you understand it? And then you have buy-in and you have ownership. Like look at me, you guys got me, like motivated, sitting here pounding the table, uh on the podcast.

SHED GEEK:

I love it, dude. I absolutely love everything that you guys are saying. Uh, we'll take a quick break, just because I'm curious to to know here, so who can do the most push-ups in one sitting. I'm just curious. It's probably him. You think you got him.

KYLER KROPF:

I probably got him Okay.

SHED GEEK:

All right, how many can you do? What would you do nonstop?

KYLER KROPF:

I'd probably do over 40.

SHED GEEK:

You'd do over 40?.

KYLER KROPF:

If I'm not like you know, just after a workout, you know if I'm fresh and I haven't worked out all week on arms like so we just worked out on arms yesterday.

SHED GEEK:

Okay, I could probably easily do 40 so so got a little work to do. He's coming, I'm very close, he's gonna he's gonna have you up within a year.

KYLER KROPF:

He's gonna he's gonna be there. I finally convinced him get in the gym about three months ago.

SHED GEEK:

Yeah there you go. No, that's good. I just I like to have a little humor. Obviously I feel like you know the lord has a sense of humor. We try to have that on the show.

SHED GEEK:

We haven't even hardly talked sheds yet, man, like you guys have. You know all kinds of so. So the nature of your business, let's get into a little bit of those details. I love the rest of the talk. We come back to it as much as we can. An hour goes by so fast, guys, unfortunately on the microphone. But uh, what do you guys build? What, what, what sort of your, what are you trying to push out there? You know, whenever somebody sees Saddlebrook outside of the other things that you've talked about here today, what does your, what does your, your structure, say about Saddlebrook?

KOLTON KROPF:

So we, you know our structures is it's different in ways. I mean we always try to not only see what the shed industry is doing, but how can we bring more value to that? How can we be, you know, a leader changer that you know it's going to bring the market to it and you know what the market wants. The market gets, yeah, and so I mean right now, I mean we're building a lot of sheds, we're building a lot of tiny homes, adus, modular homes, and you know the market right now is calling for affordable housing all over the place. You know, with Bidenomics, if I can say it on this show all over the place. You know, with Bidenomics, if I can say it on this show.

SHED GEEK:

Sure, you know what that's doing. The bots are going to crawl, ai is going to crawl it, and they're going to hear that time and shut me down, no, go ahead. I'm just kidding.

KOLTON KROPF:

But I mean, it's really no secret. What we try to focus on is what I call profit-making activities versus money-making activities. Okay, and so what? Really? What I went and done the last three years is looking at not only what can we sell I mean, we can build anything, just like anyone else. But what I hate to see is is we're making a shed that we only make two hundred dollars on. But we could make something bigger and not have as many customers but make $5,000 on. So what I focus on is really what does PMA mean? To me it's profit-making activities. What can I?

KOLTON KROPF:

You know companies, you know, when leaders get into a room and they boast about their numbers, it's hey, we did $100 million. Hey, we did $50 million. Hey, I did $30 million. Hey, I did $1 million. That's all great to me, but what I really focus on is your profit. At the end of the day, you can do, you know, I know friends not even in this industry, in the RV industry that do hundreds of millions of dollars, but last year they broke even.

KOLTON KROPF:

And I'm like why? Because? Why do all of that? Why have all of that stress? Why do anything without making a profit? It's really killing yourself, it's killing your family, it's going to make you not want to come to the office. Your team will feel it.

KOLTON KROPF:

So really, what I focus on is really what makes the most profit. I would rather sell one big unit than 500 small 8x10s. Just for the fact of. How much bigger does your customer support team have to be to service 500 customers versus only making? And let's say you make $10,000, for instance, but let's say you do 20 units that make $10,000. How much easier is your life going to be managing 20 customers versus 500 or 100? And so really that's what I try to do, is not? It's looking at the bigger picture, and to me it's what can I scale? What's the market calling for? There's all of these other variables to look into, but really what I focus on is is the profit making activities. What am I doing every single day? And then you look at your team and say what are they doing every single day that makes the most profit?

SHED GEEK:

you're. You said something earlier earlier that reminded me of something I've seen recently that said never confuse activity with progress. You know, and you can do, that if you're not careful, you can have a lot of activity, you can sell 100 buildings and you can make no money or break even, right. And then you and then you ask yourself why have we done all that? We've done for for nothing. Um, have you ever been around?

SHED GEEK:

I've been around those guys that they're always busy but they never do anything like what is going on. This guy's always busy, this guy named daryl no one. I have any idea who this guy was, but I used to work with this guy, daryl. This dude sweat around the ring of his neck right his shirt is always wet from like working so hard and everybody in the whole organization was like man, that daryl gosh, daryl really works hard. Daryl's a good worker. You ever notice how much daryl's always pitching in and helping out and I was like I'm gonna to watch Daryl for like a half a day and figure this out and Daryl like ran from one place to the next and I started watching him and I'm like Daryl doesn't do anything. If you actually watch Daryl, he looks really busy and he never does anything, but it's the appearance of being busy, and I think that you can get caught doing that with a lot of activity.

SHED GEEK:

Hey, we're here, we're there, we're going everywhere. We're making all these moves and at the end of the day you're like I don't know, guys, what's wrong. I don't see why we're not making profit or why we're not ahead.

KYLER KROPF:

That's where we were at before we got into the coaching and all that is. You were a daryl, we were, we were everywhere. You know I was on the truck. I was, you know, ordering materials. I was making sure sales was going through. I was making all these little steps, those you know, the steps that can be done by somebody you hire in internal for you know 13 or 18 an hour, whatever that number is.

KYLER KROPF:

But we were, we were trying, we thought that just being busy was going to get us to the next level. Yeah, not, and we were just, you know, keeping your minds busy and I got to work 12 or 13, 14 hours a day. I'm going to become a billionaire or billionaire or I just want to get sales. I want to do, but you get so caught up in the day-to-day that you really can't even get out of your business to work on your business. That's when we knew that there was no other way but to invest in ourselves and pay you know six figures, thousands of dollars on sops and you know processes and to get us to the next level, to get us really out of the business and to work on the business and really grow the business that's the difference in a leader and a ceo and the things you're talking about.

SHED GEEK:

It's definitely the difference in a boss, uh, and a leader, but what you're talking about is really, um, um, being able to step outside of your organization and see it from a different perspective because, you're in a, you're in an echo chamber, otherwise, uh, especially if you grow up in it, and I think that's why sometimes people put those glass ceilings on them that always look attainable and always look breakable, that they never seem to get through, and they're trying to figure out how to scale, they're trying to figure out how to do more, and it all comes down to something as simple as investing in yourself, right, right. So what's some of the biggest lessons that you guys have learned in this in these last five years for investing in yourselves? What are the things that you would suggest? What's the best piece of advice you can give someone excuse me, listening today, who's a Daryl, someone who's trying to. They're just busy and they can't figure out why they're not able to scale. What would you advise them?

KOLTON KROPF:

I would first look at your core values, who you are as a person. So, at Saddlebrook, here, our number one core value is christ-centered, and so anything that I do number one points back up to him. Uh, that would be number one. Uh, the number number two would be culture, because without a great team, you know, there was once a billionaire. I listened to one of his podcasts and he said take everything away from me except my top team leaders and top team, and in three years I'll have that back. And and to look to that, daryl, that's listening. It's. It comes down to culture. That's why we we created what's called the saddlebrook army.

KOLTON KROPF:

It's what kind of culture can we create here? That's going to not only be be us, but it's going to be a place to where people want to come work here. You know you're only as big as your team. You know who, like what, what type of person, wants to come work for somebody, for a leader that doesn't, you know, doesn't have a big, bigger goal than them, really than themselves, because if not, they're going to go out there and do it themselves and in reality, it's going to take them years to even get where you are. So why not invest in yourself, number one. Number two is is why not create a great culture? Yeah, it's.

KOLTON KROPF:

It's honestly not about the price of the sheds, it's not about the size of the sheds, it's about what you invest in the culture that your company has. Because if, if you have let's just take the US military, for instance If they wouldn't all get trained the same way, if they wouldn't all be unified as a team, it wouldn't work. And so to create the culture you know, you have to number one, write down what culture do you want. Do you want a culture to where they show up late, leave early, or do you want a culture to where, when your employees are here, they're where their feet are, they're present because they know I'm going to give 110%. How much better as a leader would you feel? And so, really, it comes down to company values and culture. I mean your customers will feel it. It's really not about the prices and sheds and discounts and products that you sell, but customers, you know, really drive this business, because without customers we wouldn't have sales and without sales we wouldn't have revenue to keep going. But people buy from people.

SHED GEEK:

That's man preach. Just I'm gonna put you guys on a podcast every week.

KOLTON KROPF:

Keep going, just do what you keep doing and and, but how many times are we, as leaders, investing in our people? Yeah, it's really we're. I mean me, I still at fault. I, I don't do it enough. I'm preaching to myself, yeah, but what I'm doing is I'm investing in me first. It's just like when you're on an airline, what do they say?

Speaker 3:

do they say Do they say put?

KOLTON KROPF:

you first. Don't put your child's mask on first. They said, put yours on first. Why? Because if you can't help yourself, you can't help anyone else, and so that's my one thing to really say to the industry is it's five years ago, I believe, as a leader in any business, you only had to learn up to five new things in business to survive. Now there's a new pool that came out that said we, as business leaders, have to learn up to 10 to 13 new things in the next 18 months or we'll get left behind. And I think number one on that list is culture. It's will your people show up for you every single day.

SHED GEEK:

Man, I love it. Guys, it's crazy to think that we're 38 minutes into a podcast. I want to generate some more conversation, but I want to give you guys a chance to ask some questions. So I may not have the answers, but I've been doing this for quite some time Up first, say a few things. One love that everything that you're doing is Christ-centered. Love that your energy comes through. You're young and, honestly, it makes me feel young whenever.

SHED GEEK:

I'm around you. I went through the military. I remember coming out of basic training in Fort Leonard Wood, missouri, in 98, and I remember being 176 pounds and I remember being able to run for days and how good that felt. And you know, whenever you're around people who are young and motivated and inspirational like what you're doing, uh, it just reminds me of those moments, it reminds me of those times and it and it makes you think that you can do all that all over again and, um, yeah, you don't just have the motivation to go along with it, you, you have the discipline that's necessary and I feel that way in just, you know, knowing you for a short time.

SHED GEEK:

Man, we talked about this a year ago. It's crazy that we just now got to get this on the podcast. It's taken me so long to make the trip back through Texas and you guys are number 10 podcast on a two-week splurge through the whole state where we've just had a just a great time talking to so many people, and a lot of the things that we're talking about today came up in different avenues. But to show up and see what you're doing, it's really inspirational, it's really awesome. But I want to give you guys a chance to have the microphone for a minute and ask questions, and we'll see what kind of conversation that generates. Do you have any questions that are podcast shed? Business faith related to family? It doesn't really matter. I'm a transparent guy and you guys are too, so what questions do you have?

KOLTON KROPF:

I mean I have one. I mean, what would the listeners benefit the most? What's the number one struggling thing that the industry is going through right now, since you go and interview all these people, what's the one thing that you industry is going through right now, since you're you know, you go and interview all these people like, what's the one thing that you think that we're all struggling with? That we could get better as an industry to serve really the same customer base. Because if we, if we as an industry, can get better, we can even now up level this industry to the next level.

SHED GEEK:

Yeah, certainly, part of your heart is a shares a space with mine and that I definitely want to do what's best for the industry. And it's easy to get caught up into thinking that I, I know what that answer is, but I really try to take a pull from a multitude of people Like you suggest. You know podcast guests, people that are just friends in the industry, people I work with in business, people I don't work with never will but they're great friends and we still talk business. Excuse me, um, it's definitely hard to to narrow down to one thing, uh, not to suggest that we have a lot of problems, but I, I, maybe, maybe my view isn't big enough. Um, you know, Kolton, I, you know, maybe I haven isn't big enough. Um, you know, Kolton, uh, you know, maybe I haven't dreamed big enough to try and figure out what that, what that one thing is. Um, I think the industry is fragmented and it's growing through a, it's going through a position of growth, but I think that growth is kind of like it's. It's like tearing at the seams Right. Like it's. It's like tearing at the seams right, um, and what I mean is is you've got wholesale distribution, you have, uh, consignment distribution, you have owner operators. You have, you know, hired third-party events. You have internal rent to own. You have third-party rent to own. You have vertical integration. You have, uh, you know, a very, a very broken integrated company that might do this over here, that over there and this over here.

SHED GEEK:

I think, for the guys who are like trying to be trendsetters and I would put you guys into that category very, very quickly For the guys who are trying to be disruptors and trendsetters and things like that and maybe not like challenge the status quo but certainly challenge the tradition of the way that things have always been done, I would say gosh. I would say if we could get more uniform, and I think maybe it's going towards that. Whether it be rto portfolios for sale, because companies are like I'm getting out of it, I don't have to do all these premiums whether it's shed companies who are saying I don't want to have to invest into seo crms uh, you know, uh, every other acronym you can think of. You know, do I want? I just wanted to be a shed builder, right, you know, and I became, I got, got drug into the retail space, right? So that, you know, maybe they don't want to invest in those types of things, and maybe culture is part of that. You know that won't won't support that idea, um, so I think if we could just get more uniform, uh, I think eventually the industry will continue to grow.

SHED GEEK:

And of course, that's a very corporate answer because, you know, small mom and pop uh might be like, hey, I just kind of want to build sheds, set them up by the road and do well, and why do I have to have a website? Why do I have to have all these things? Well, I'm not saying that you do, I'm not saying you can't survive and maybe you're satisfied with that, you don't want to scale. But but for the guys who have, um, the b-hags, the big, hairy, audacious girls, right, like you guys, um, you, you you might say, hey, listen, um, I don't know how it's going to come together, but I, I want to do well and, uh, we're going to invest in ourself, we're going to put a big dream out there and then we're going to work towards that dream, because the end is in sight and we set it out there in front of us to constantly work toward achieving.

SHED GEEK:

So I feel like that's what you guys do every day. You say, hey, we got this big building, hey, we've got all these employees, hey, we've got all these things going on. Those things should keep us motivated to come in every day, because we didn't just grow it here, we actually set this big target out in front of us to go achieve. So I think for the guys who are doing that, I think for the guys who are who are doing that, I think they're going to be the trendsetters. I think they're just going to take a bigger piece of the pie because they're just investing, not just in their self, but in the. Maybe it's the technology, or maybe it's the I don't know. I sound like I'm selling my own services here constantly, but maybe it's the marketing. You know what I mean. Like, we've seen guys that don't even have dealer lots yet they're selling multiple millions of dollars a year, so they're not investing that money in wood and nails. That's setting on a lot somewhere.

SHED GEEK:

They've instead decided to invest that into technologies that might make them work, whether that's a 3D configurator, ppg ads you know meta ads, websites. You know SEO things that are. You know branding. We talked a lot about branding when we first got here and obviously you guys brand.

SHED GEEK:

Well, I do my best. I wear this, believe it or not. I don't wear this everywhere I go. Maybe I should, but so, yeah, I think think uniformity as much as that's a corporate answer people may hate to hear that I think the more uniform we could get, the better we could. To answer your question, I think it would better serve the public, better serve, because we talked about this what? What do people say? If you leave here to go down to the local diner and you ask the waitress, where should I get a, where should I get a shed? And here you guys got on your shirts and you've done all this work and maybe she just doesn't know who you are and she says I don't know, I'd probably, if I needed storage, I'd probably go to Home Depot or Lowe's and you're like whoa, whoa, whoa, no, like you know we do that, but maybe they just don't know that yet because we haven't found that national brand to be able to do that. So I don't know if that answers your question, but uniformity would be my answer.

KOLTON KROPF:

Yeah, no, it does, it's very corporate minded.

SHED GEEK:

As much as I hate to see it go that way, every business does, eventually Every industry does seem to.

KYLER KROPF:

Do you interview? As far as the mom and pops, who's your ideal person to go do a podcast with?

SHED GEEK:

So I start first. You said you're God centered, so I think you'll appreciate that. I believe that we're all made unique. I believe they're all made individual In the beginning. God created.

SHED GEEK:

So one of the first things we know if we read chronologically in the Bible is that God's creative. That's one of the first things you find out about his personality, you know. So God's creative, and I think he's. He's made us to be creative too if we're made in his image. So for me, creativity is a big part. If there's not a way, create a way. If there's not a way, find a way If there's.

SHED GEEK:

If you can't find a way, you know, look at all the ways that other people have done it and failed, that didn't work, and start marking those off as ways not to start. You know what I mean. So, like, success leaves clues. That's a big Gary V thing, right? So you know. I think that you can follow people and pick up on the parts of success that they have had. So, like, for me, whenever I interview, it really doesn't matter. I believe everybody has a story and I believe that everybody's made unique. I believe everybody has a shed journey that they can talk about. One of the first things that a few naysayers said to me early on is like how are you going to talk to somebody for an hour, or how are you going to talk to somebody once a week or twice a week? I can do this five days a week, guys.

SHED GEEK:

There's so many people out here who have stories and journeys and things like that, that they can tell that if they become comfortable and they're willing to open up, there's gold inside of that and they're really not afraid to tell you because they're not afraid of their competition. They just got to be comfortable enough to sit down and know hey, I'm not asking this because of personal gain, I'm asking this because we're building community and that's that's what the podcast started as, and I want to keep it there. So I don't know if that's all. Interview anybody man, I think everybody's got a story.

SHED GEEK:

Uh, I don't look at somebody and say, oh, they're successful because they've scaled and they're vertically integrated and they're they're selling you know what? I mean 30 million dollars a year in sheds versus somebody who's selling 1.2. Maybe that guy don't want to scale, but he has the opportunity to. But I guarantee you he has a good reason not to scale. But I promise you, if he's successful in his 1.2 and he wants to stay there, he's going to realize he's going to have to do 1.3 at some point because otherwise he's going backwards, yeah Right.

SHED GEEK:

But if he's fine with staying in the area he's in and not selling to a larger organization or something like that, he's got some. They've usually been in it for 40 years and those guys are, you know they can. They can probably pay for your for your building here with the money in their pocket. They just don't show it right that happens a lot of times.

KYLER KROPF:

So where do you see the shed industry in, let's say, a year or three years or five years?

SHED GEEK:

uh, definitely more online. I mean I just, covid, ushered in, you know, the amazon model for all of us like, really quickly, 10, 15 years earlier and with with an industry as conservative as we are, we're typically 10 to 15 years behind everybody. A lot of times, with with certain things, and especially the embracing of technologies, um, it just seems to be getting bigger. You know, technology changes every one to three years. It seems like you know a new phone is old by the time you walk out the store, right, so it just it changes so quickly that trying to keep up with a lot of that stuff might be frustrating, but it's actually commonplace to your everyday customer, even if you're a salesperson, you don't think it is. That's the way the industry chooses to buy. I think I read a statistic that said like 85% of people start their shopping online. You know, maybe if they're not buying a T-shirt, maybe there's an impulse buy where they're walking by and they're like, hey, let's get some chewing gum. You know they probably didn't. You know Google that right.

SHED GEEK:

But for the most part, if it's a industry like ours, like buying a tiny home, buying a shed, a major purchase, something that's fairly a decent size purchase, they're going to start researching before they get there so I think that people are just going to continue to do that and then I think people are going to try to get in front of those people more and more, before they even have the opportunity to come to a shed lot and just walk around. Right, you know, they want to instill a lot of confidence in them. I mean, I, I find that branding has worked well with the podcast, because whenever I show up, sometimes, uh, people know me or they feel like they know me because they've heard my voice, they've listened to me talk. Sometimes I'll show up and they'll be like hey, I'm just, I just seem familiar. So for those who like me, which I hope is most of my listeners, um, they, they, you know, they kind of just feel warm already.

SHED GEEK:

Like I'm surprised that companies aren't doing more of that with like video campaigns and like warming you up to the face that you're going to see whenever you show up to potentially purchase something, because they just feel like they have something in common. Hey, my name's shannon. Hey, my wife's deanna. We've been together since I was 15 years old. Hey, this is my son Troy, he's 19. You know what I mean. Whenever they show up, they just feel like they know me.

KOLTON KROPF:

You're building a relationship with that person? Yeah, digitally.

SHED GEEK:

Digitally, and I think that you can do that. Whenever you're story branding, when you're doing short form video content, when you're putting that out constantly, you know what I mean. Hey, I'm Kyler. Hey, when you're putting that out constantly, you know what I mean. Hey, I'm Kyler. Hey, I'm Kolton. You know what I mean. These are the faces you're going to see. Tell your story, build your brand, your brand with the community so that they feel like man, those are the only guys I want to go to. So I feel like that's the way the industry is going. I know that sounds suspect, considering we got into marketing too.

SHED GEEK:

guys, Like I didn't you know what I mean, because I felt like I saw it going that way and there was good opportunity for us.

KYLER KROPF:

Right, 100% agree.

KOLTON KROPF:

Yeah, what do you see as the shed industry? You know COVID, a customer would just walk in and just buy whatever it's on the lot. I mean, didn't matter if they wanted red and if they had black, they would still buy it. What has the industry, what has it done since COVID? And then do you think that we've gotten lazy as an industry on our follow-ups, on our sales processes and really now, instead of a checkout, really a checkout dealer or a salesperson? Now we're really having to sell. We're having to sell ourselves, not only the company we sell for, but really having to sell. We're having to sell ourselves, not only the company we sell for, but really having to look inside and say, will this customer buy from me? Because, I mean, what we've learned in the industry is, I mean it, covid?

KOLTON KROPF:

Covid came around, if you had 500 sheds on your lot, they would, they would all sell. But now, like I mean, like you said, customers are now shopping around online. Whoever gives them the best service, really the best comfortability that they can see and feel trustworthy with, they're going to buy from that company. What is the industry like? Where is it right now? And then how can we be better as an industry to say you know, we're going to be better follow-uppers, we're going to be better salespeople, we're going to have better communication skills. Where are we at and where do we need to go to be to that level?

SHED GEEK:

Well, yeah, I mean, what is it? Wolf of Wall Street? Sell me this pen supply and demand right. Sell me this pen supply and demand right. So, like, right off the bat, the one thing you're talking about is, is, during covid, there was so much government subsidy money available that it was easy to just go out and purchase. Now, with that being said, you know that might have been, uh, um, you know there's there's going to be lulls, right? Uh, you know that was a high right, right, there's ebbs and flows and we were, you know we were certainly at a high point you know what I mean during covid, and that came kind of simple. You didn't have to really sell and that's just because the money was available, uh, and then the sales came a little bit easier. Um, yeah, you do have to find a way to sell again and and I think that's where you know certain like like e-commerce has the opportunity to move forward a little bit more, because I think, if you can get in front of people and take a look at a potential checkout process for those who start to to buy sheds online and believe in that process, I think there's a lot of potential there in terms of follow-up. I mean I think you guys have already figured out one of the biggest keys is that a lot of the industry doesn't seem to maybe do that. So it gives you a lot of opportunity.

SHED GEEK:

You know, are you building drip campaigns? You know what I mean. Like, are you building automations inside your crm? You know, do you have automatic uh texts going out? Do you have phone calls going out? You have emails going out. I mean, we send out a newsletter twice a week. You know what I mean. So, like a lot of people tell me like, yeah, I didn't get a chance to see that, but I do get your emails. You know what I mean. So, like a lot of people tell me like, yeah, I didn't get a chance to see that, but I do get your emails.

SHED GEEK:

You know, what I mean and, and you know, I get emails. I don't know about you guys but, I, get emails from tons of people from services.

Speaker 3:

Right.

SHED GEEK:

And and, and that's the way a person might think about your situation. At the same time, they might be six months past coming in here. You might've followed up with them 10 times already. Average touch point is what? 7 to 10 or whatever, which is going up now, yeah, so, like a lot of folks, you know, um, it's easy to think you're bothering somebody when you follow up. So you have to have to play this balance between, like I'm a pushy guy, I'm not a pushy guy, I'm right, you know. So you have to always figure these things out.

SHED GEEK:

But generally speaking, if you'll follow up, up with people and be consistent, for those who are serious about buying, they actually appreciate your efforts as opposed to being offended by your efforts. Now, if you're a jerk, right, you know. And obviously, if you're calling them every day and you're like buy a shed, buy a shed, you know it gets old. That's not the way a lot of people want to purchase and I think there's a way for us to all do things. I think that there's some people who are much less comfortable with doing that follow-up and they're fine with staying at the amount of sales that they've seen and they're okay with that, um, but for me, it's just about reminding them. You know what I mean. Like you, you want your brand to be out there constantly. So if you guys are having a sale, there's nothing wrong with throwing a drip campaign out there. You know, in an email blast or something like that, where they're seeing you constantly, um, because if they don't like it they'll unsubscribe, or if they don't like it they're going to spam your email anyway. Right, if they get tired of it, they have options. You know you can text stop you know what I mean because you don't want to get these notifications anymore. But you're not leaving anything on the table whenever you're opening, whenever you're turning over every rock, at least you're putting the control back in their hands to say I'm not interested, stop, I'm not interested. Spam, I'm not, I'm not interested.

SHED GEEK:

You know we'd be discouraged if you guys had seen how many people's unsubscribed from the show. But we're encouraged by how many people we've seen sign up for it. So encouraged by how many people we've seen sign up for it. So, so, so. So if we took one example and used it as the uh, the norm, we'd be pretty discouraged, wouldn't we? Because we'd be like oh no, this guy said he didn't like the show. Oh no, this guy said he didn't like my buildings. This guy didn't like the way I talk, the way I look, what I said, whatever it is, it doesn't matter. If you let that get through to you, you're never going to find that next level of success, because there's way more opportunity on the other side. Everybody gives up the last dig before they hit the gold. That's just usually the way it is, and you got to convince yourself that it's always the next one that's going to get me the power of one, more the power of one more.

SHED GEEK:

That's right, I love it. I can talk to you guys all day.

Speaker 3:

I love this.

SHED GEEK:

This is just to me, it's just like a coaching session. It's really good. I'm encouraged by it. Anything else you guys good, or any questions?

KYLER KROPF:

I don't have anything, man, I love talking to you.

SHED GEEK:

I want to do this again sometime.

SHED GEEK:

Let's do it we're going to have to do here, but uh yeah, we didn't get the chance to go over much shed, shed talk, but you know, you know, you know shed geek podcast, right, it's all about sheds, but in reality, man, it's about people, just like you said earlier with your sales process. It's about faith, family. It's about business, it's about entrepreneurship, it's about, uh, dreaming big. It's about faith. You know what I mean it's and and it is about sheds and tiny homes and chicken coops and carports and post frame and all that good stuff. But I think there's so much more conversation to be had than just maybe going through the detail of our jigs and different things.

Speaker 3:

Those are all important.

SHED GEEK:

Those are all very valuable things to the business, but I think for the most part, the things we've discussed here today, I think really reach people and they understand them. So I appreciate you guys being on today.

KOLTON KROPF:

Thank you for having me.

SHED GEEK:

I'm a big fan of prayer. You guys care if we close out in prayer. I wouldn't think you would, but we'll just do that. Lord, thank you for this day. Thank you for this opportunity to speak with Kyler and with Kolton today. I ask that you'd bless them and their business, all their endeavors. I ask that you keep them motivated and disciplined in all of their efforts as well.

SHED GEEK:

I ask that someone would be blessed from their conversation that they had with me here today that you would take something to do good with it that only you can, and that we can know that it was only because of you being a sovereign God that these things can move forward and these opportunities exist. It says that you bless the industry in general. Help us to be better servants for you in what we do. Help us to be better at serving our customers and even serving each other in the industry. Give us a spirit of cooperation and a spirit of kindness as we move about, talking to each other and in our daily activities. And I said you just uh bless all the upcoming events the shed holler bash, uh, the, the barbecue, the four-state barbecue in oklahoma, and all the events that will be going on this year. As for safe travel to and from in jesus name, amen amen.

Building Dreams, Transforming Lives
Building Dreams, Transforming Lives
Leadership and Business Growth Strategies
The Importance of Company Culture
Industry Challenges and Growth Potential
The Evolution of Sales and Marketing
Faith, Family, Business