Embracing Fulfillment and Intentional Living with Mindset Coach Wendal

Embark on a transformative adventure with me as we traverse the realms of personal development and business acumen alongside my guest, Wendal, the mindset coach with an intriguing past. From his unique Amish roots to financial triumphs in the roll forming industry, Wendal's tale is a testament to the idea that wealth doesn't necessarily bring fulfillment. Together, we unpack the pillars of historical culture shifts, the courage needed to step outside comfort zones, and the artful dance of living intentionally amidst life's relentless hustle.

This episode is an ode to the synchronicity between mind and action, where I reveal my own evolution from seeking external validation to cultivating internal clarity and purpose-driven existence. Wendal and I dissect the notion of extreme ownership, the untapped powers of our subconscious, and the critical alignment of thoughts and deeds. We don't shy away from the subtleties of intuition in business, the empowerment woven through coaching and discipline, and the remarkable effects of retraining the brain for emotional liberation. These conversations promise to illuminate the intricacies of passion's role in business, the authenticity that ignites connection, and the mentorship that molds our mindset.

Finally, we delve into the potency of purpose and knowledge in forging strong relationships, even when personal challenges loom large. Wendal's journey illuminates how his quest for knowledge and genuine contact has paved the way for success, irrespective of personal trials. As we close, we reflect on the power of positive influences and the inspiration that comes from being surrounded by success. This thoughtful compilation of stories and insights is designed to inspire you to chase a life and career brimming with fulfillment and intent.

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Transcript

SHED GEEK: 0:07

Welcome back to another episode of the Shed Geek podcast and, Wendal, thank you so much for joining me today. Appreciate your patience with me as I spend all of my waking hours on the phone, on Zoom calls, meets calls, team calls, phone calls, texts, emails, you name it. Whatever it is communication, we should call it the Shed Geek Communicator at this point. But hey, listen, welcome to the show. Would you care to introduce yourself and tell the audience a little bit about who you are and maybe what you do?

WENDAL YODER: 0:43

Sure, well, I'm excited to be on the show and I appreciate the invite. So it's good to be here. You know I'm a I'm a mindset coach and relatively new to the industry. So I'll give you my story kind of share with where I've come from and how I am here. But my, my tagline is empowering individuals to unleash their full potential through transformational mindset coaching. And you know how I ended up here. It's an interesting story and we'll get into that. But you know a little bit of a background.

WENDAL YODER: 1:17

I grew up Amish in a small community in central Ohio and lived there until I was 15 and ended up in Iowa because of my wife. So fast forward. You know, grew up in the construction industry all my life. So blue collar worker did a lot of labor day labor. So I know how to build things. So you know, if I go back about 12 years ago and I'll just kind of get into my story to kind of go for it, so you know how I ended up here about 12 years ago, soon after I was married, it just kind of hit me one day. It's like this lifestyle, this is not, this isn't going to cut it anymore. You know, I've got a wife, I got a young daughter and so I really made that commitment, that decision that I'm going to do whatever it takes to figure out how to get to that next level. You know, just working for an hourly wage and so that's when I went on my journey.

WENDAL YODER: 2:17

I tried to start my own business, did that for a year and a half two years wasn't very successful and ended up working with a guy on a manufacturing facility. So I ended up partnering with him and it was in the role forming business. So that's where I ended up for the next 10 years of my life, till six months, yeah, about eight months ago. Eight months ago is when I transitioned out of that. So I did a lot of a lot of things.

WENDAL YODER: 2:57

The hard way and kind of what got me to where I'm at today is, you know, I didn't understand myself and I didn't understand money. So I was chasing money and I had committed to do whatever it takes to get to that next level. It takes to get to that next level. So I went all in and I found myself about December of 2022. I kind of woke up one day and I was kind of at the pinnacle. I'd worked myself to the top of the company. It was relatively successful financially, but inside it was. I had no peace. It was a lot of turmoil and I was like what did I just do? I sacrificed the last 10 years of my life. Now I've got three kids. I missed out on a lot of their you know their growing up because I worked so much. It was all about the work, and so that's what really drove me to make the changes that I did. I just got sick and tired.

SHED GEEK: 3:41

Got sick and tired definitely understand, uh, where you're coming from. Um, yeah, you, you know, uh, I I saw something recently where somebody was talking about what one of the most successful books of all times man's search for purpose, man's search for meaning uh, so, and I haven't read it, so I don't, I don't know, but I I want to. But, um, you know, I think that's. Uh, I was having a conversation that kind of fits this with someone recently and and I think it's like trying to measure the end of your life backwards, right, uh, somebody else's has said it. You know, if you, if you're going to point and shoot at something, do you have anything you're aiming at or are you just shooting randomly, trying to hit a target? So like, if you have some targets in mind and then you work backwards against that.

SHED GEEK: 4:34

When I, when I worked at the faith-based drug and alcohol rehabilitation, I used to, a lot of those guys were in jail. So I used to say you remember, you know Otis from the Andy Griffith I think it was Otis or one of them from Andy Griffith, but you know the nostalgic, you know average person in jail that just tick marks the day on the wall and I'm like man, if you have you ever thought about. Just this is what the day represented. Just another tick mark down until I get free. It's just another tick mark down.

SHED GEEK: 6:18

and I was like have you ever taken those tick marks and taken a look at your life? Me, I'm 43. The average age of life in Kentucky, which is I'm close to Kentucky, southern Illinois is 78 years old. Have you ever taken the amount of? You know, maybe sounds a bit morbid, but have you ever taken the amount of days you've lived and threw them on a calendar and then looked at how many days are remaining?

SHED GEEK: 6:40

That's how much you know you've already done what's in the days that you've ticked away, but that's how many days in the visual really drives home a really heavy comparison to be like these are how many days I got left to make a difference. So it begins to make you think what do I want to leave? What's my legacy, if you will, or what's my mindset that I've left behind to those around me, my reputation, my children? That's important and I don't know, maybe that's not exactly the sentiments of what you're saying here, but something opened you up to say, hey, I want to live in my purpose, live in my why.

WENDAL YODER: 7:16

It's interesting that you bring up that book because I actually wrote it down in my notes earlier today. That is a great book and if you haven't read it you should. And it's a great example of you know he was in a concentration camp, the worst of the worst conditions. But you know there's one thing that that people or the outside can't control you, and that's your mental. And for me, most of my life I live from the outside in instead of the inside out, so it doesn't matter what's going on around you, it's how you approach and how you handle it. So that was the big shift, and for me, was learning how to understand myself and really what makes us tick as humans and really what creates the results. Cause I was chasing results, chasing money. It was all about the external results. So the big shift for me was learning how we think and what actually creates those results. And here's what I found out is all, all your results are direct reflection of what goes on inside of us. So if you want to change, if you don't like what you're dealing with right now, then it starts with you. We're the cause. Everything else is just the effect.

WENDAL YODER: 8:28

So I've done a deep dive study on myself, my mental, how we function as humans, over the last year and it's been very eyeopening. It's been very interesting because what I figured out is you know most of our days. You look at our days. You know most of our days. You look at our days, they're run. You know 95% of our days are the same If you look at your last week, your last life. So we run off our program, we run off habits. So so to create a, you know, a fundamental change we have this term called quantum leap, where it's an explosive jump in your personal growth and your performance over a short period of time. Well, in order to do that, to really change your sort of situation, whether it's your business, your relationships or your life you're going to have to create new habits. So that's what I figured out and there's a process to it. So I've completely rebuilt my life over the last year.

WENDAL YODER: 9:24

So I went from working you know a quote unquote corporate job working in an office 50 hours a week, you know, according to the most people's standards, very successful to really creating the life that I want to live. Because I figured out that we can. We're little mini creators. We can create anything we want. We have a choice. So I became very intentional and created the life that I wanted to live.

WENDAL YODER: 9:53

So it's living life on purpose, living with intention I think most people, myself included it just things happen by default. We're controlled by the outside, controlled by our environment, and flipping that around and it's called extreme ownership. I'm the problem, I'm the solution. So if you don't like your current situation, you can change that. And it makes me think of Jim Rohn. He's one of my favorite inspirational people, but he's got. This quote says if you don't like how things are, change. You're not a tree or something to that effect. So once I understood that concept that I'm in control of my life and I can create the life that I want, everything changed. So it was a. It was a huge shift.

SHED GEEK: 10:37

You talked about empowering empowering through transformation. So what does that? What does that? What does that um consist of? You know, going from the caterpillar to the, the butterfly. What does that metamorphosis look like? What does that change look like? Is that a time-cons consuming mindset? Because you're not talking about just sales or consultation or marketing or building or manufacturing, exploring all of these different things. You're talking about really transforming your mind from who you are, how you saw yourself, how you saw your worldview, to now how you see it. Do you set a time limit on that? Is that different for everybody? What's your experience been like?

WENDAL YODER: 11:33

Yeah, that's a great question. So if you look at, 95% of our days are run off our habits. So to fully implement a new habit it takes about 66 days. So it's not doing some great big thing. It's just a few small disciplines practiced consistently over time. So if you follow the process, you can create a significant quantum leap or a significant change in 90 days.

WENDAL YODER: 12:03

So what you're doing is you're just retraining yourself how to think, and that's the biggest thing that holds people back from growth is, you know, when you think about implementing a new habit, you're going to have to get uncomfortable. You have to get out of your comfort zone. So you can't grow unless you get uncomfortable. And that's the biggest hurdle that people face is they have to overcome their old version of themselves, but they would rather stay comfortable than get committed to. You know my, my mentor. He always says that you have to be willing. Most people want to stay successful as they are, but you have to be willing to fail at your future self in order to get to where you want to go.

Speaker 3: 12:45

So you just take on a different set of risk.

WENDAL YODER: 12:47

You basically just reframe your situation and it's about doing things different.

SHED GEEK: 12:53

I couldn't agree more. I, I, I tend that to find that whenever you have really meaningful and deep conversations with multiple people who are successful, or or you would see as successful, or maybe they even consider themselves to be successful by some standard, the one thing that is continuous in all of them is that they will tell you they failed their way forward. You know, they typically made more mistakes than anybody else. Well, that's because they learned what not to do by putting themselves out. So there's a bit of a risk factor there in exposing yourself to a new idea. And and us, as sort of a conservative industry, probably that much harder because we move slower with a conservative mindset. Right, um, you know we, just we. Right, um, you know, we, just, we, just, you know we don't. We don't embrace change necessarily, but I tend to think that it can make you comfortable. It can get you inside of an echo chamber at some point, to where you begin to, um, re-harvest the same soil over and, over and over, and you never turn to new soil. Uh, it's challenging, but the new soil brings new, uh, new fruit. Right, like, it brings new opportunities. So, like it's just, yeah, I have to do it in myself.

SHED GEEK: 14:15

Um, I recently have been just plagued with opportunity. Now, this is not a statement of arrogance, Wendal, this is a statement of humility. Five years ago I had no opportunity, I had zero. You know, 10 years ago I had zero opportunity. Wow, what an amazing thing to have all of this, this opportunity. Uh, but you're but one man, you're but one person in the same 24 hours and there's only so much that you can do and you will overcommit yourself to where you're not putting the right things in.

SHED GEEK: 14:55

So we've had to reevaluate, me and my wife, and start to say is this a good opportunity? Yes, is this right for us at this time or in this moment? We don't have to say yes to everything, do we? And that's been sort of a growing period for us, because we're like, how can we possibly say no? And the lord's provided us with all of this opportunity. But I think what he's maybe putting us through is a testing of like being able to say no confidently. Um, even though it's, it's available to me to to take it doesn't mean I should take it. Why pick up my, my heavy yoke, says the lord, right when I, when I can carry, is I don't know what's your thoughts on that just saying no?

WENDAL YODER: 15:42

I think that's great. You know, and it goes back to this is this is where you know? For me, I learned the importance of creating a vision for your life and setting goals and really knowing how you want to live. And for me it goes back to how do I really want to live? What does that look like? And when you have clarity on that and you know exactly what that looks like, then you start making all your decisions based off of that. And yeah, just because there's financial opportunity doesn't mean that it's going to be good for you, because at the end of the day, it's about living a life of fulfillment and the experiences we're going to have. The money is just a secondary effect. So that's how I make my decisions and really handle those situations. Is I go back to how do I really want to live? Does this line up with my goal or not? And then you say yes or no, and sometimes you say no to good opportunities.

SHED GEEK: 16:43

There's a book by John Bevere pastor, he is a. There's a YouTube clip, if you catch it sometime. He's talking about being at a, at an event in like New Zealand or something, where all these pastors were meeting and he said they felt the Lord, you know, divinely inspire him by saying this is, this is not a God event. This is a, a good event, but it's not where I need you to be. And he said he couldn't understand it. And he said the lord kind of gave him the, the mindset to go and look at the uh, the word, and uh took him to genesis, where eve ate from the fruit and said when she ate from the fruit, she saw that it was what. Whenever she ate, she saw that it was what. Whenever she ate, she saw that it was good. But that doesn't mean it was God. It was. The fruit was good, but not God.

SHED GEEK: 17:29

And he said the word good leaped up off the page and he said I've been at so many good opportunities. It's not what God wanted me to be doing. So sometimes you got to decipher, you got to figure out what those things are and I think you have to kind of you know, ask for the Holy spirit to kind of guide you in those directions of what those are Cause. In business it can be very complicated as well because you have friendship and relationships and all these things and that's been really a staple of where I've been working through in my life for the last three years since the launch of the podcast. Thank you, lord, for the opportunity, but help me make the right decisions, because all it takes is a few wrong ones to be, on the struggle bus, right.

WENDAL YODER: 19:43

Well, and that was a big shift for me. And it goes back to that living from the inside out instead of the outside in and learning to trust your intuition. You know we have. You know when we have wants and we have what we call intuitions and our instincts, like we need to learn to listen to those because that's coming from somewhere and when we can block out what's going on around us. You know all our external results and even if our world's burning down, to be able to block that out and really get in tune with your higher spiritual side and really get in harmony with that, it completely changes the game. I say it gives you an incredible competitive edge in the marketplace because now you're two steps ahead of everybody. Once you learn to develop that.

WENDAL YODER: 20:29

Make your decisions based off of that, because if you think about the physical, everything physical is at the end of the line. That's the last you know. The first creation is inside. It's mental. So even right now, like your present results and everything we're experiencing right now, this moment is the result of a past decision. We decided to meet and get on this podcast two weeks ago or three weeks ago. So your present results are your biggest obstacle and that's where most people can see past that to make the right decisions, moving forward. But that's also why having that vision of how you want to live and what you want to do helps keep you on track. Because that was a big thing is learning how to make decisions and just really how to live that out. You know everything. Everything you do, every decision you make, starts coming from that goal. You know every discipline, your attitude, how you view things. Everything starts coming from who you want to become and where you're going, and it just really helps keep you on track. Otherwise you just stay stuck.

SHED GEEK: 21:38

So, would you say, then you focus a lot on living intentionally, uh, uh, futuristically, almost like you're, you're constantly measuring that goal that's in front of you, that you're trying to obtain, setting benchmarks, I mean these appropriate things for you to say hey, you know, we, uh, we, we establish a goal, and then we, we, we establish a goal and then we execute, and then we establish a new goal and execute very purposeful, very intentional, yeah, yeah. Well, those are areas that I need improvement on always.

WENDAL YODER: 22:16

Well, and if you think about it, there is no. You know, either we're growing or we're dying. So now, if you're not being intentional, it's just happening by default, based off of your present results. So it's about living intentionally is what it is, and living with purpose. And I think, yeah, I think we're built to grow. And I think you know, know, we've been sold this retirement myth. You work to 65 and you retire and sit around, do nothing. You know, I don't buy that. I think we're supposed to be productive and to grow for the rest of our life because we feel good and we're productive. Now that might change as you get older, but but it's. It's that growth mindset instead of a fixed mindset oh, yeah, that's good.

SHED GEEK: 23:02

Yeah, I don't I, I yeah for sure. I think that's biblical. Paul talks about always growing and that's why we talk about education so much on the podcast, where tagline was education through entertainment. When we got started and I think a lot of the purpose for that was uh, we like to laugh, joke and cut up over at shed, geek and all, uh, all of our affiliates and different things that we do we have a good time. We do laugh and joke and cut up, but then there's a very serious nature of business and I think education is one way to, I mean communication.

SHED GEEK: 23:34

That's why a podcast is, because it's good to get on and talk. Talk with your competitors, even right, talk with your collaborators. Talk with your competitors. Talk with those you don't always agree with, because it helps convict what you believe already and set it in stone even further. Uh, because you can. You can sort of back up your convictions while while they're being challenged, because it either makes you dig deeper or it makes you give up and be persuaded to see things you know some other way. So tell me, tell me what your day today looks like. Uh, you, you, you're sort of new to the shed industry but you're not new to construction man. I love all this talk and you you know about mindset. You've been doing like good for a long time now. You jump out in faith or whatever it is 10 months ago, what's that experience been like? And then like how are you using that to mold and shape clients that come to you? That what's the nature of your business, what you know. Let's dig into that a little yeah.

WENDAL YODER: 24:35

So you know, I really got passionate about business and helping other business owners and it was kind of interesting to kind of finish my story so a year ago you know I think it was December 2022 is kind of when I had that moment, like you know, I'm going to figure this out mentor and got some help and he really changed my perception and helped me understand myself. And it wasn't about three months into it, about March, I had a big shift and it just felt like I outgrew my environment, like it was time to move on, and that was one of the hardest things I ever did was to walk away from something. I'd, you know, poured my blood, sweat and tears into the last 10 years. But I knew I had to do it and so I did so. By June of last year I was completely out of my job. I wasn't exactly sure what I was going to do, but I really got passionate about these concepts and just some of the things I'd experienced. Like man, this is like the information I was looking for. It's exactly what I needed eight years ago. Like the information I was looking for. It's exactly what I needed eight years ago. So I reached out to them.

WENDAL YODER: 25:43

Voss Coaching is the company that I was working with and I said I want to work with you guys, I want to promote this material because I think I could really help people just because of what it's done for me, because it really gave me that emotional freedom and it felt like it gave me the tools to really live the life I wanted to live. So that's what I did. So I've been, I got on board with them and I guess one of my purpose or my mission is I want to be that person I needed in my life eight years ago, when I did everything the hard way and it felt like it was such a struggle when I did everything the hard way and it felt like it was such a struggle. With what I know now, I can save people a lot of pain and a lot of unnecessary time just by a few small shifts in how you approach your business, approach your life. So that's what I do.

WENDAL YODER: 26:34

I work with a lot of small business owners, just like I was back then. You're getting started and this stuff applies for anybody, but it had such an impact on me and so, yeah, I've dedicated my life to this cause, to helping other people find that same freedom and fulfillment, really helping people design their lives and live the life that we're supposed to live. Cause I, I feel like everyone should live a life of freedom and fulfillment, and if you do things right and you work in harmony with the laws the way God designed the world to work then it's a beautiful thing.

SHED GEEK: 27:12

So what are some of those rules that you've sort of been invoked since coming over to Voss Coaching, that have helped you like? What are some of those laws? What are some of those rules? What are some of the conversations you have whenever you meet with someone? Take me through the process a little bit here, what you're comfortable sharing.

WENDAL YODER: 28:44

Yeah, so the biggest thing I learned is really how our minds work, like what creates our results. So what we figured out is there's two parts to our mind. We have a conscious mind and we have a subconscious mind. Well, 96 to 98% of all your results, your perceptions, your behaviors, are subconscious or in your unconscious. Only two to 4% coming from your conscious mind, and that's where you generate ideas. It's your intellect. So you know a lot of people collect information, they read a lot, they study a lot, but they don't know how to apply it. So that was the big shift, because I studied some of this stuff for a couple of years before I started working with them and I had some results, but nothing significant. So what they've put together is a process of how to tap into the subconscious mind and get that fundamental shift Because, like we said earlier, we run off programs in our habits.

WENDAL YODER: 29:42

95% of our days run off our habits. Well, that's all subconscious. So what I work with I help people there's a process to make that fundamental shift and get your subconscious mind to know whatever your goal is, however, you want to live. So that's the key. And the key is your subconscious mind just is however you want to live. So that's the key. And the key is your subconscious mind just is it's like a garden, so whatever you put into it, it's going to produce. It doesn't know what's right or wrong, just and you communicate with it through feelings. So any thought that you generate and attach emotion and feeling to is what you're going to produce. So that's why it's so important you know when you're, when things are going bad and your days you've got having a rough day. Well, if you get caught up and attach feelings to, to those thoughts, then you're just going to produce more of the same. It might be next week, it might be two weeks down the road. So just understanding what causes your results was a big shift for me. So I teach people.

SHED GEEK: 30:44

That's what I teach people how do you move away from that window? How do you, uh, detach the emotion? I read a book, um, not too long ago, and now I want to find it because I want to make mention of it on here. You have to let me get to audible, but I said I read it. I actually I listened to it. Here we go, oh, the art of letting go Stop overthinking, stop negative Sorry, it's, I have to turn the volume down, that way you don't get hit with it stop overthinking, stop negative spirals and find emotional freedom. The art of letting go by nick trenton.

SHED GEEK: 31:31

Uh, and this book has been phenomenal for me one of the fundamental things I recall about it teaching is that you are in 100 percent control of your reactions, your thoughts, your emotions, what you say, but you're in zero percent control of the other party, no matter who it is or in what circumstance or situation. And when you apply that principle to every situation, no matter what going on, you realize that it doesn't matter. Oh no, they may react this way. So I need to do this to counteract that. You can't do that. You have to just act and let them react and deal with the reaction. That has served me very well in high stress moments to be able to do that.

SHED GEEK: 32:18

I'm not the guy that stresses in big situations. You know, we just had the eclipse and there's a lot of fear mongering and people were like, oh no, the lord may come home. And I was like, well, let him come, it's got to be better, right. Then you know like, uh, if I was in a plane, I like to tell people if it were going down and everyone's screaming, I'd probably be like didn't see this coming, you know, but but I can't control it.

SHED GEEK: 32:40

I've got zero control over it and it gives me the peace of mind to easily just be like I can't do nothing about that. I mean, you know, but but it's the things that are within my control, it's the small things on a daily thing that I can, I could react to, I could comment on, I cannot comment on, I can say, I can teach, I can preach, whatever it is. Those things are the things that are my biggest stressors, because I want to make sure that I'm, you know, presenting myself accurately, with character and valor and all of these things. So it matters to me not to get caught up in how someone thinks about you but to at least present yourself with a good self-image. You know that hopefully they'll accept.

WENDAL YODER: 33:24

Yeah, yeah, and it comes down to discipline thinking. You know we have a choice. One of those laws is the laws of polarity. You know every situation there's good and there's equally as much bad. So if there's good, there's bad. If there's bad, there's good. So we have a choice. So you have to train yourself to choose the good.

WENDAL YODER: 33:42

In every situation you change your perception of the situation so you develop that through. You know there's a process, but you literally have to retrain yourself how to think, and that's what it comes down to accepting and rejecting ideas. But when you understand that, that and use your perception in your favor, now you can turn everything, like just my past, for example. You know I've turned my past everything to work into my favor instead of against me, and it's it's a choice of how you want to view it. So you just do that throughout the day, but there again, it's a habit. It takes some time to develop that, so you have to be very disciplined. You know, for 60 to 90 days to accept and reject those ideas, but eventually you train yourself on how to handle these situations how do you, how do you discipline yourself, Wendal, and what happens when discipline doesn't work?

SHED GEEK: 34:39

I I'm a big fan of David Goggins. You know, I know it's probably some language that maybe not everybody would appreciate, but one thing he talks about in a lot of his books and podcasts and different things is the ability for motivation to fail you. But discipline does not. So if you discipline yourself to get up every day and just go, you don't have to feel motivated to do it, you just have to discipline yourself to do it. Do you have any thoughts on that?

WENDAL YODER: 35:06

well, discipline is. It's not an activity, but it starts with your thinking. So you just you accept and reject ideas. It's what it is. And there again you know how I view it, or how I do is goes back to when you have that goal. You set a goal that inspires you. You you're going after something that really inspires you and there again, everything you do starts coming from that goal, every decision you make.

WENDAL YODER: 35:30

And discipline it's a decision. You know, motivation is going to get you started, get you going. But it's showing up, whether you feel like it or not, because you're committed to that. And it's interesting, you know. You know, speaking of decision, decision, when you make a decision, it's done. So if you decide this is where I'm going to go, this is what I'm going to do, it's done Now, there's no more. And that really ties in with the discipline. So if you've got, let's say, a fitness goal hey, I'm going to release 40 pounds, or I want to do X you make that decision, it's done. Now you fill in the gap by doing the required activities to get you there. And I think that's where where my I've shifted my you know my perception on discipline and I view it a little bit different I like that.

SHED GEEK: 36:22

Yeah, that's good, I I love to. So how do these things help those? We talk to a lot of people in the shed world sellers, haulers, business people and one thing I get that's consistent from all of them in private conversation is hey, man, I really appreciate that, or that episode or your mindset on that particular situation or that guest you had on that really opened up my eyes to a certain way of doing things. But I feel like this certainly affects all parties. But I can really see in the sales side where having a mentor and having a regular coach is paramount, because sales is, or can be, an emotional roller coaster for some, especially a new salesperson, right. So like if you're new, you're wondering what did I do wrong? You know that didn't obtain the sale when I did the same thing last week and it got me the sale.

SHED GEEK: 38:53

Speak on that a little bit. What are some things that you sort of like uh promote? I'm assuming you guys wsalespeople with from multiple industries, uh, and likely even the construction and shed related, post frame related business. What do you, what do you find in that situation?

WENDAL YODER: 39:11

yeah, we work with a lot of business owners, sales professionals. You know sales is an interesting uh, you know sales to me is is service, so that's a, you know, serving at its highest level. You can't help somebody till you sell them. Sales is an interesting. Sales to me is service, so that's serving at its highest level. You can't help somebody until you sell them. So that was a big shift for me, coming from a non-sales background.

WENDAL YODER: 39:30

But here's what I tell anybody If you're in business and you're trying to grow and you're growing and changing and here's why it was so difficult for me when I was getting started in business I come from doing construction work a physical labor builder to running and managing a business. Well, if you understand yourself and you understand your runoff programs and your habits, I was trying to do everything based off my old program. I didn't know how to make those changes and create the new identity of a business owner. You're going from a construction worker to running an eight-figure company. That's a completely different animal. So what I tell people now if you're in business and you're actively growing and trying to get to that next level, you have to create a new identity.

WENDAL YODER: 40:21

And here's where it comes back to the vision and the goal it starts. Everything starts with the vision. This is for anybody. Write out exactly how you want your life to look, create that vision, and then you pick a certain goal. The goal is a part of your vision and that's where the rubber meets the road. It might be a financial goal, it might be whatever. And now everything you do starts coming from that goal. Your decisions, your disciplines, how you think, feel and act, everything you do starts coming from that goal and you start embodying this new identity of the person you want to become, and that's how you make your decisions. And that's how you make your decisions and that's how you run your business.

Speaker 3: 41:02

So if you're in sales.

WENDAL YODER: 41:04

You have a goal and then you figure out who do I have to become to reach this goal, what does that person look like? And then you start filling in the gap and you break it down to a day. What are three to six activities I can do today that are going to that I know will get me to my goal?

SHED GEEK: 41:25

there's a lot of folks that sort of see their self as common. It's common, I feel, like thought or conversation anyway, in our industry and maybe in other areas where people talk a lot about introvert or extroverted, or you know, some will say farmer and gatherer, some will say visionary and implementer. There's all kinds of different ways to suggest that. But what do you do? You see it that way, and then what advice do you offer for someone who's heavy on vision but light on implementation? Do you encourage them to lean on others to help implement those goals or that vision? Or or you know what about the other way around too, where you know, maybe I lack in vision, but I'm strong in being able to take a vision and put it into a process and turn it into a well-oiled machine? Do you subscribe to like that, that kind of thinking, thinking and what? What suggestions do you offer?

WENDAL YODER: 42:31

Well, I've really changed my views on when I went from a fixed mindset to growth mindset. So it kind of depends on how you want your life to look, like you can develop and change, Like I've changed drastically over the last year. You know just me being on this podcast a year ago, I would have never done it. You know, I was a numbers guy stuck in an office looking at numbers and I thought I didn't like people, and you know. So when you come at it from a growth mindset, I think it goes back to what do you want? You can develop those sides and if you don't want to do it, leverage it out, hire it, done. So so I've I've kind of changed my views on that. But create it, create the business and the life structure, what works for you. But you can absolutely develop new skillsets, you can change it just goes back to how do I want to live, what's my goal, and then you make adjustments based off that.

SHED GEEK: 43:28

I often have people who I'll ask to be on a podcast and we've been pretty successful so far with being able to keep the show filled up. But occasionally I'll have someone that I'll ask and they'll say I just don't think I have anything to offer. I just don't think I have anything to say. I don't think that people will find me very interesting. What advice would you give to someone who responds that way?

WENDAL YODER: 43:52

Well, we're all the same. If one person can do it, anybody can do it. We're. Everyone has something to offer. Everyone has a story.

WENDAL YODER: 44:00

But it's interesting and you mentioned this earlier about self-image and identity. You know, if you look at, if you look at anybody, all their results are direct reflection of how they view themselves. So we can never outperform or never outgrow our self-image. And that's where it goes back to. When you have that vision, that goal of who you want to become, you literally change your identity and start becoming the person you want to become. So that was a big thing for me is I was the same way. I really struggled with self-esteem, self-image. I didn't really like myself, so I tried to be somebody I wasn't because I thought I had to. So other people like me. Well, that gives off a you're not authentic. It's a propelling energy. So really getting comfortable with yourself and really seeing yourself for who you, who you really are and is a huge shift. So I would, I would, I would help them shift their perspective on and how they view themselves, because everybody has a version that's 20 times bigger inside of you. It's up to you to develop and define that person.

SHED GEEK: 45:09

Man. Those stories too, Wendal. Some of them end up being the best conversation that you can put a microphone to. I mean, all level of communication could be recorded.

SHED GEEK: 45:25

I've watched some podcasts, sometimes over some things that people would think that's got to be the most boring. Imagine telling people that you do a podcast over the shed industry who are not in it. They're just kind of like, what People will listen, are they like that? And I'm like, well, so I think you have to make it more about more than just the shed. You know, when people ask us we thought about doing a podcast, what should we do it on? Uh, when people ask us we thought about doing a podcast, what should we do it on, I'm like, oh, you shouldn't do it. And they're like, what why? And I'm like, well, what are you passionate about? And then they tell me and I say there's your podcast.

SHED GEEK: 45:58

It doesn't matter to just do a podcast, cause most of us aren't as interesting as Joe Rogan or we don't have a celebrity status where you just instantaneously get. You know all of these people that want to tune in to listen because we're oh so interesting. So so I'm no different than they are when they feel like they have nothing to offer. But if you find something you're passionate about you know wrestling, boxing, baseball, you know hunting there's your podcast or there's your content, even probably for most of your social media or maybe even your life if you look at your life, it'll it'll revolve a lot around that particular passion, um, but, but those are the areas that are going to seek through whenever you're not sure if people are going to listen. Because you're, you're being genuine about it and we've tried to, we've tried to develop, uh, you know, fertile ground here for all conversation. You know about religious conviction and you know spirituality and being a father, and addiction and and and sheds, and somehow it's worked to have all of these conversations because I think they're just, you know, people sense sort of your passion and really communication is a lot of of that.

SHED GEEK: 47:06

So this is why I'm sort of addicted, if you will, to doing these podcasts. It's because it doesn't feel like work, it feels natural, it feels like I should be doing this and, uh, I had my same concerns will anyone listen? Will anyone be entertained? You know, um, so it's, it's a struggle, but I always encourage people to come on because I say, man, it's probably your story and your conversation, that I'll get about four or five texts on and I'll be like, man, I love that guy's podcast. That was awesome. I listened to that twice and you're just like, hey, that's awesome, man, I'm glad we could provide a platform for conversation and communication. So that's pretty awesome, man, I love whenever that stuff happens.

WENDAL YODER: 47:50

Well, and you know the I think that's why I'm so passionate about the mindset thing is it applies to everything, because it doesn't matter what business you're in, Everything starts with you. You know, at the end of the day, you know leadership, which is a huge part of any business. Well, if you can't lead yourself, well, you can't lead others. You can't give something you don't have. So, really getting to the root of the cause and taking care of that, everything else will fall into place after that.

WENDAL YODER: 50:48

You know there's. You got your leadership, leverage and sales. These are all there's. These are three key components to any business and something I would put much more focus and energy on now if I would have another business or this is usually the advice I give to people and if you take care of those three areas, then it makes a significant difference. But at the core of all that is, it starts with you.

SHED GEEK: 51:16

Yeah, man, I love it. I love what you're doing. I love that you found sort of this area of your life where you could just transform man, like that. You could go through this process to become a better you, a you that feels more comfortable, that has more peace, and the things that you're doing. And I'm really excited that you can, like, take that business model, take that, take that not business model, but you can take that experience and then you can, in turn, turn that into something that fueling your passion turns into fueling your, your career, and that's what helps you to to to gain, like your financial success through the process as well too. So you're like, wait a minute, I'm just doing something I enjoy and I get paid for it.

SHED GEEK: 52:05

It's a different feeling and I would tell whoever's listening to this today, if you're listening to this podcast and you don't like what you're doing, but there's something you do like doing, I would tell you to chase what you do enjoy doing with everything in you for the rest of your days. It there's nothing like doing something you enjoy. Uh, you have to be careful of turning it into work. I've experienced that exact thing with the podcast. Right, like you enjoy doing, you have to be careful of turning it into work. I've experienced that exact thing with the podcast. Right like you enjoy doing it, but now when does it become work?

SHED GEEK: 52:36

So you, you got to think through that process and I think that's probably always changing. But, um, how do people reach out to you window? How do they get a hold of you? You said it's vos coaching. Uh, you're in iowa. You're definitely familiar with the metal side of the industry and post frame probably, and carport manufacturing and barn does and all that good stuff. But you're a construction guy. Your past is construction and sheds and chicken coops and dog kennels and gazebos all same-minded people who fall into that, who need your services.

WENDAL YODER: 53:10

Yeah, well, they can. Either they can text, call, you know I can give you my number is 641-414-1454. So you're more than welcome to reach out that way. You can reach me at my email it's wendal@vosscoachingco. com or on any social media platform Facebook, Instagram. So, yeah, love to connect. If anybody has any questions, see if we can help them out.

SHED GEEK: 53:36

But no, it's been a real pleasure.

WENDAL YODER: 53:40

Really enjoyed this.

SHED GEEK: 53:54

Do you attend any trade shows that?

WENDAL YODER: 53:57

are industry-related. Wendal, do you guys uh go to any of the shed or carport or you know post frame type uh expos or trade shows? No, we have most. Most of it is all online done, online gotcha, so we don't get to a lot of physical trade shows. So the coaching platform a lot of it's online platform uh access people anywhere and everywhere. So we've got a wide variety of products depending on what your needs are, from one to one-on-one coaching to you know. So yeah, we cover a wide, wide variety.

SHED GEEK: 54:24

I like it.

Speaker 3: 54:25

Well.

SHED GEEK: 54:25

Hey, I like to turn the microphone around from time to time. I don't know if you're interested and I don't know if I prepared you for that, but, uh, I wanted to take a few minutes here and I I grill you on all these questions the whole time and you're so you know, like uh faithful to come on the show and answer them and sit in the hot seat if you will. But I like to turn the microphone around and let you ask a question or two with whatever time allows. Do you have any questions about sheds, shed, geek, uh, uh, podcasting, uh, baseball, I don't know what, what, what, what do you have questions on, if any, and I'll do my best to answer them in complete transparency well, I love the shed industry and I've been exposed to it quite a bit over the years the RTO industry so it's great.

WENDAL YODER: 55:13

But so when was that pivotal moment that you decided I'm going to start a podcast, like what inspired that?

SHED GEEK: 55:22

Well, um, one of the biggest things was traveling around. I worked in rent to own, I worked as a rep. We were, you know, signing up companies for rto and, um, just what I, what I recognized about it almost immediately was that it was. It was pretty thick with competition and, as as most situations go, you want to set yourself apart, so I'll take you through the funnel here, if you will. Uh, you want to set yourself apart, so I'll take you through the funnel here, if you will. Uh, you want to set yourselves apart and I was like man, one way to set yourself apart was to be like authentic and true and like I'm not saying others weren't. You're just trying to like build a relationship over time because I'm I'm a relationship builder and a relationship based salesperson. It doesn't mean I'm the most successful salesperson, but that's the style that fits with me, naturally, and I don't really see myself changing that to become a more hardcore salesman or someone. Matthew Dixon's book would call that the challenger sale. Right, I'm a relationship-based sales guy and that's the way I want to operate, even if I'm not the most successful. There's ups and downs to that. You build a relationship, you have a friend. Now your friend becomes a client, it can become complicated if they're no longer a client, so if you're not prepared for that. But I was just out building these relationships, knocking on doors, and I was like man, I got to get them to know who I am and hope that they like who I am, because then I'll have the opportunity to do business, maybe in a year or two or three, because not everybody just walks in and signs up a company to rent, to own, because it's already been around for several years and there's probably an inside joke there that says, if you do sign somebody up on the first day, maybe you don't want them. I'm not sure. So you know you need to work for this business and that's what I wanted to do.

SHED GEEK: 57:12

I started hearing people say how do I get more resources? We've got a, you know, some publications and things like that in the shed industry, but I just need more information and I thought, man, you could just put I was an avid podcast listener and I thought you could just put a microphone to all of these conversations and I think, as long as you keep it positive and don't trash companies and all of these other things that you hear in private um, yeah, so that's I mean, that's that's why I I was, my wife developed uh, developed, I don't know if that's the right word. My wife found out she's diagnosed with breast cancer and one of the things that I was really concerned about was I spent a lot of time on the road building these relationships. I thought, man, how am I going to do this and still take care of my wife and my family? And for whatever reason, man, the idea just came, like you know, you could do a podcast on the shed industry. You just got to figure out the details of it and it came down to like man just wanting to have conversations with people and record it and then send it out to people where they could hear it. I think people see the value in that, or at least they've told me they have since then, and that's the, that's the, the truest inspiration of what, what existed.

SHED GEEK: 58:27

I wanted to be able to talk to people, but I couldn't always put in the effort to come, knock on their door and spend time with them, and go eat a nice steak, dinner and wine and dine them, if you will, or whatever it is.

SHED GEEK: 58:38

We all have to do to try to build those relationships and honestly, man, the Lord provided, I can think of at least a few people, those doors we knocked on on, we couldn't get in who? Who, learning about my personality and my purpose, and and they've actually called and said, hey, man, I want to know you more or do a podcast or do business with you. And you're like, wow, I didn't see that, I didn't see how that would connect. But uh, it's just authentic man, just grassroots, I just want to connect with people and I love conversation and talking with people. And for anybody who's close to me, they'll tell you I spend a an unhealthy amount of hours on zoom calls, google meets, phone calls, teams and everything else. So, uh, but I love to connect, I love to conversate with people. I find them genuinely interesting, no matter what they're doing.

WENDAL YODER: 59:26

Yep, so that was kind of ties in with my. I got one more question for you, so you've got quite a few different business stuff going on and it ties in with goals. You know goals are for us to grow, they're not to get. And we talk about financial goals. You know it's. It's about the experience and the fulfillment and really like. So the question I have for you is what's your why? What's the why behind it all?

SHED GEEK: 59:50

Yeah, man, like all this opportunity is super cool. We just had to drop one recently and I was like I overcommitted. So I realized it was my decision that was wrong. Was I chasing money to go ahead and move forward on that? I don't know, I don't know. Maybe, maybe, and maybe I just wasn't being honest with myself because it seemed like a really good opportunity, both financially, uh, and just you know to, to gain more exposure to some knowledge and things like that. Um, my, why I mean it? It starts with um gosh. It starts with you know james, was it starts with you know James, was it James? Chapter one, verse five let any man who lacks knowledge let him ask it'd be given to him.

SHED GEEK: 1:00:38

Um, I grew up in a family that did not pursue education and would not be considered financially stable, uh, from from at least a United States perspective, maybe not a worldly perspective, but at least you know. And I remember, oh, what is it you got to do? You got to go to school, you got to learn, you got to know more, and I just remember failing at so many different things and I asked God one time. I said could you just give me? What do I need? Do I just need more knowledge. And I remember opening up the Bible and somehow I turned to James 1, 5, and it said if you just need knowledge, ask. And I began to ask God, you know, could you, could you help me be smarter, cause I don't think I'm smart enough? Can you help me learn more? Apparently, I don't know how to learn the right way, or figure out more and careful what you pray for. You just might get it. You know, I'm not saying I'm a smart guy, but he began to put challenges in front of me that made me more knowledgeable and put me in situations where I began to gain an education and increase in knowledge.

SHED GEEK: 1:01:40

And the more you do that, the more you realize there's more, almost you feel like there's more responsibility that you have to. You know, I mean you, you, you know something, so now you've got to do something with that knowledge you feel obligated to, and I think that's what happened to me. Um, so I probably spent about 10 years reading, educating and, uh, just learning more, and I got a long way to go. Man I'm. I try to surround myself with people who I know I can do better because I'm around them, not financially, but just gain in knowledge, gain in candor, gain in like you know what I'm saying Resolve, just like being around those people matters to me, cause I'm like, I appreciate them and who they are so much. So, um, yeah, man, I give long answers. I don't give short answers, Wendal, I'm sorry, but uh, yeah, man, I think I think my why man is just, you know, wanting to gain in knowledge, increase in knowledge and use that to find some level of success that brings me peace.

WENDAL YODER: 1:02:49

Yeah, no, that's great, you know, it's so much bigger than ourselves.

SHED GEEK: 1:02:53

It's I feel like we're here to serve and yeah it's about what we can, what value we can bring to the world. Yeah, I believe that for men that's a particular you know, I don't mean to to to focus on the, you know, the patriarch or whatever, but I believe for men that's sort of a it's instilled in you that you know what you do here matters. And I'm not saying that doesn't for women, by any means, please don't take that that that way. But uh, I can only speak from a man's perspective. I've only ever been a man, so you know, I tend to say it matters more for me than maybe it does my wife, For her she's very family-driven. I am too, but there's like this, different levels that we try to accomplish. And I think for me, and I think for most men, it's like you just want to know that you matter Ultimately. You want to know that you matter to your family, to society, to your friends and family, your business, your church. You want to know that, ultimately, that they see something in you that is valuable. And I think that that's sort of the legacy you're always trying to leave behind.

SHED GEEK: 1:04:05

And for me that's probably it's heavy thought. Anybody gets around me, they you think way too heavy and I'm like, I don't know, maybe maybe you're, maybe you're 100 right, but maybe I'm thinking about it just enough. Instead of overthinking it, I I love to get lost in thought and I love to read things about. You know how other people I mean the lord says you know, protect your thoughts. You know, protect your thoughts. They guide you, you know. So I have to. I have to even, like, consider what I'm thinking and like, and then I don't. I don't recall ever finding out where a thought comes from, but I tend to think it's manifested through your experiences and things.

SHED GEEK: 1:04:44

You do. So you know, hang around a barber shop. Long enough, you're going to get a haircut window. Maybe not me, guys like me and you, you know, but it's going to happen to somebody, right? So, uh, you know you. You hang around bad things long enough. Those bad things begin to infiltrate your mind. They, you know, they manifest thoughts. And then the next thing, you know, your, your experiences are what you got. Uh, but instead, challenge yourself to hang around, maybe somebody who you admire, maybe you're trying to notate their or find out their level of success for yourself. Well, take them to lunch and start asking them questions, you know. So, like, put yourself in those environments and those are the thoughts that begin to develop inside of you is my opinion, or at least my experience it's great we become what we think about all day long, so it's very important I love these conversations, man.

SHED GEEK: 1:05:35

I can have them all day long and I promise you, me and you're gonna have many, many more uh, either on or or off a podcast. I appreciate you being on here so much. I felt like you're a you're a thought leader, and I felt like you are a swell guy that just probably found his purpose man and you're a you're a thought leader and I felt like you are a swell guy that is probably found his purpose man and you're really using that to help others find theirs, and that's what I, that's what I see If I had to write your, your everything down on a quarter.

WENDAL YODER: 1:06:03

All right. Well, I really appreciate it, I've enjoyed it and yeah it's great, great chatting, perfect.

SHED GEEK: 1:06:09

Thanks so much.