Think Like Amazon
Learn how to apply Amazon’s core principles and innovation frameworks to elevate your business and career. Join Jorge Luis Pando, an 8-year Amazon veteran who’s helped over 70,000 Amazonians boost productivity, as he dives into real-world insights from leaders who’ve transformed their work using Amazon-inspired methods like customer obsession and systems thinking. With global experience in product, tech, and marketing, Jorge brings a fresh perspective to every conversation.
Whether you lead a startup, growing business, or team outside of tech, each episode delivers practical tools to innovate, scale, and lead with confidence. Follow us on LinkedIn for updates: https://www.linkedin.com/company/think-like-amazon-podcast/
Think Like Amazon
Creating an Ownership culture with Ethan Evans
Ethan Evans spent over 15 years at Amazon where he held multiple VP roles across Appstore, Twitch, and Amazon Gaming. During this time, Ethan led teams of over 800 people, launched Prime Video and Twitch Prime programs, and has been issued more than 60 patents. During Ethan’s time at Amazon, he helped craft part of the Ownership leadership principle and witnessed the S-team and countless teams demonstrate Ownership and long-term thinking.
In our interview, Ethan shares how leaders should act in behalf of the entire company and think long term. From examples of having to push back on a request from Jeff Bezos to working with Andy Jassy and other leaders at milestone moments in Amazon history, Ethan draws from his experience to illustrate how Ownership can be demonstrated and taught within an organization.
Follow Ethan:
On LinkedIn: https://www.linkedin.com/in/ethanevansvp/
Website: https://ethanevans.com/
YouTube: https://www.youtube.com/c/EthanEvansVP
Podcast: https://theezcoach.libsyn.com/
More from the episode:
4:30 – The story behind drafting the Ownership principle at Amazon
13:02 – How a billion-dollar Merch by Amazon business came to be from leaders seeing beyond their job descriptions
17:22 – The business model that Amazon has built to encourage ownership thinking
21:25 – The time Andy Jassy (incoming Amazon CEO) exemplified ownership by looking out for peer organizations in a time of crisis
23:16 – Example of 50 VPs and Directors lending their top talent to help Appstore deliver a key deliverable
26:54 – How Ownership can be taught through example and taking an outcome-focused perspective
30:00 – Fear as the enemy of Ownership, and steps to overcome this obstacle