Groundbreakin
The Groundbreakin is a cutting-edge podcast that explores the journeys of top designers, creative entrepreneurs, and thought leaders in the design industry. Hosted by Dipaq aka Q, a Creative Director and Founder of Syqi , this podcast is your go-to source for insider insights and actionable advice from the world's top design experts. With a focus on fresh topics and engaging discussions, each episode is designed to help you stay ahead of the curve and build a successful career in the ever-evolving design landscape. Whether you're a seasoned professional or just starting out, The Groundbreakin is your essential resource for all things design. Join us on a journey to the forefront of creativity and innovation. We are on YouTube, Spotify, Apple Podcasts and all the podcast listening platforms.
Groundbreakin
#47 - Why 80-Year-Old Brands Outlast the 20-Year-Olds, How AI Cuts Design Cycles from Months to Days : Anshul Patria
What is the future of branding in a world where AI is accelerating every creative process, and the lines between physical and digital are blurring? In this mind-bending conversation, Dipaq sits down with Anshul, a Design Manager at BCG, to unpack the paradigm shifts happening in the creative industry. Anshul's journey from aerospace engineering to his current role at a top-tier consulting firm is a masterclass in adaptation and a testament to the power of a multidisciplinary mindset.
We get an exclusive look at the future of brand building—from the strategic secrets of timeless brands to the immersive experiences of gaming and the unexpected applications of AI. This episode is for designers, entrepreneurs, and anyone curious about how technology is reshaping creativity and human connection.
In this episode, you'll discover:
- How Anshul's career journey from aerospace engineering to design at Swiggy, Razorpay, and BCG shaped his unique perspective.
- The key difference between an 80-year-old brand and a 20-year-old brand, and why one is built to last while the other is constantly reinventing itself.
- The connection between world-building in gaming and crafting a cohesive brand experience across different touchpoints.
- How AI is not a threat, but a "personal assistant" that can accelerate the creative process from months to days.
- The real reason why successful D2C brands are investing in physical stores and the future of retail experiences.
- Why the process of branding remains the same, but the speed of execution has been massively accelerated by new technology.
- A peek into the world of AI-driven copywriting, sonic branding, and augmented shopping.
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Find us at https://www.groundbreak.in/episodes
q@groundbreak.in | dipaq@substack.com
Supported by Syqi: https://syqi.art