Groundbreakin
The Groundbreakin is a cutting-edge podcast that explores the journeys of top designers, creative entrepreneurs, and thought leaders in the design industry. Hosted by Dipaq aka Q, a Creative Director and Founder of Syqi , this podcast is your go-to source for insider insights and actionable advice from the world's top design experts. With a focus on fresh topics and engaging discussions, each episode is designed to help you stay ahead of the curve and build a successful career in the ever-evolving design landscape. Whether you're a seasoned professional or just starting out, The Groundbreakin is your essential resource for all things design. Join us on a journey to the forefront of creativity and innovation. We are on YouTube, Spotify, Apple Podcasts and all the podcast listening platforms.
Groundbreakin
#49 - The $100 Billion E-Commerce Playbook, Top Rules that Power Design at Scale : Shayak Sen
This conversation with Shayak Sen, the Head of Design at Myntra, is a masterclass in navigating the complexities of design leadership and e-commerce at massive scale.
Shayak, who transitioned from an architecture background to co-founding one of Bangalore's earliest UX agencies, offers a rare, insider's view on how design truly operates in a major Indian consumer tech company.
The E-Commerce Playbook & Design Ethics
Shayak shares that in the B2C space, 80% of design is a derivative of the Amazon playbook-making e-commerce the foundational space where design patterns are built before propagating to health tech, fintech, and other industries.
As a design leader at a platform transacting for millions of people, his role is to be the "guardian" of design standards, setting benchmarks for dark patterns, ethics, compliances, and accessibility in the industry.
Innovation, Gen Z, and the Future of Work
- Innovation Framework: The key to continuous innovation is making the cycle of micro-experiments really, really short.
- The Gen Z Factor: Shayak argues that the new generation's behavior is often misrepresented. While superficial "gentrification" of the experience is possible, what's truly critical is solving their core need states—like the need for affordable clothing.
- AI's Transformative Role: He provides a four-stage model for AI adoption, predicting it will first increase efficiency, then re-design workflows, and eventually remove workflow steps altogether.
- The Designer's Evolved Role: The future designer will shift from creating individual UIs to orchestrating complex design systems and frameworks. He sees this as moving from a craftsperson to a "pseudo-mathematician"—creating core rules and tokens that allow the UI to be "emergent".
The conversation takes a deeper turn as Shayak discusses:
- The Power of Storytelling: He reflects on the need for India to build its own unique, extensive, and globally recognized creative "worlds" and narratives.
- Expert vs. Professional: He breaks down the three levels of employees in an organization: the Expert (consumed by their craft, to whom business comes), the Professional (who adapts their expertise to an organization), and the Apprentice (who needs supervision). He stresses the need for India to celebrate more such deeply focused experts.
- The Next Big Leap: He expresses excitement about the potential consumer adoption of Brain-Computer Interfaces (BCI), as humans still lack a discreet input method beyond the keypad.
He believes this is a technology that could fundamentally change the world.
This episode is a highly relevant listen for design leaders, product managers, e-commerce professionals, and any creative professional looking to understand how to build and scale with integrity in the age of AI.
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dipaq@substack.com
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