"Hook You To Kill You" | Episode #94 | Builder of All Things | Author’s Cut: Chapter Seven w/ Richie Breaux

Welcome to the Builder of All Things Podcast—where we go beyond the pages of the book and explore into the Author’s Cut! 🔥 Join Richie Breaux and Ray Bisnar as they break down each chapter in micro-episodes, giving you the behind-the-scenes insights, deeper wisdom, and real-life applications—just like a Director’s Cut for a book. 

Episode 5 of Chapter 7 is raw, real, and essential. In this one, we break down the enemy’s full playbook: Bait. Hook. Kill. Just like a skilled fisherman, the snake doesn’t rush. He studies you, tailors the bait, waits patiently — and when he gets the hook in, he goes in for the kill.

🎙️ Richie gets transparent about how these strategies show up — not just in faith, but in business, leadership, relationships, and the inner life.

🔍 Topics Covered in This Episode:
* The Bait: It’s customized to your weakness — a fake worm crafted to lure you off mission.
* The Hook: You respond emotionally, act impulsively, and suddenly... you're caught.
* The Kill: Stress. Division. Isolation. Business collapse. Even physical sickness — if you don’t cut the line, it gets darker fast.
* Why awareness isn't enough — you need a strategy to cut the line.
* The danger of isolation and losing your connection to the Captain of your ship.
* Why some entrepreneurs feel stuck or spiritually dry — they’ve been slowly reeled in and don’t even realize it.
* How to get unhooked, even if it’s already in deep.

🛠️ This isn’t about marketing tactics or business trends — this is the spiritual survival gear every faith-driven leader needs. If you’re leading anything — a family, a business, a team — you will face the bait. And if you're not ready, it can cost you everything.

📖 Chapter 7 isn’t a warning. It’s a weapon. You’ll walk away from this episode knowing how to recognize the enemy’s setup — and how to cut the line before you’re dragged to the boat.

#BuilderOfAllThings #AuthorsCut #Episode5 #Chapter7 #BaitHookKill #SpiritualWarfare #FaithInBusiness #CutTheLine #ChristianLeadership #EntrepreneurshipWithGod #AirJordanOnEm

Chapters

• 0:19 Defining Bait, Hook, Kill
• 1:18 Patience of the Fisherman, Strategy of the Enemy
• 2:38 Life on the Line: Consequences of the Hook
• 3:51 From Defense to Offense: Cut the Line
• 5:12 Isolation, Faith, and Leadership in the Fight

Transcript

SPEAKER_01: 0:19

The hook is is the next part, right? Yeah, so you talk about what you're what you talked about there.

SPEAKER_00: 0:23

Yeah, the the ABC, I'm just gonna spell it out real quick. ABC is bait hook kill.

SPEAKER_01: 0:30

Bait hook kill.

SPEAKER_00: 0:31

And it's it's just you know basically illustrating the same as like a fisherman. You throw the bait, try to get a hook, you reel it in, and then what do you do? You kill it, you know? Yeah. I mean, some fishermen are really nice and put the fish back, but that's not what this is. This is like this is we're not catching releasing it. No, his his objective, the snake, is to kill you, like destroy you. He's the destroyer, you know, and so that's his goal. And whatever time it takes, he's a very you fishermen too are very patient. Yes. I can't fish, I'm not patient. I throw the thing out and I'm like five minutes out. I'm gone. I'm gone. I can't, unfortunately, I can't fish, like you know. But what I love about and I appreciate and I respect about fishermen is how patient they are, man. Like the patience it takes to just wait, change the bait, figure out where's the best spot, and just work it. But the whole goal to for when you're out there fishing and baiting and working, when you get a hook, it's game time, right?

SPEAKER_01: 1:25

Game time.

SPEAKER_00: 1:26

And so the same thing with the snake and the enemy. As soon as like it's it's crafty with the eagle and the eagle's trying to find on the ground, as soon as it attacks, yeah, and it baited you in, and it it's game time. It's trying to choke you and pull you, pull you in for the kill. And so once it hooks you, that's where your life, your journey, it's hard once you get the hook. So imagine uh that client, I get hooked, and then I snap on him in an email. He screenshots it, puts it online, and then just you know, it just turns into this fish being dragged to the boat. You know, and so sometimes our decisions are part of the choices we make are part of being hooked, you know, and so our what we want to do is be able to position ourselves to not get hooked. Obviously, we're gonna talk about that. But the hook is it can be long term. Sometimes the bait was thrown way out there, and he's gonna hook you and slowly keep pulling you in, pulling you in, pulling you in, and it could be a two-year poll, and you don't even know. You're just hooked, you know what I mean? You're just kind of like floating on the top, and then you know, a lot of things come with that. Sometimes divorce, sometimes the company could shut down, sometimes, you know, people leave your company, sometimes, you know, I mean it can get real bad. You can go to, you know, it's just it's gonna keep your stress hit you at a whole new level because the the enemy baited you for whatever it was, you know. And so he's at work, man, to try to hook you and and pull you in for the kill.

SPEAKER_01: 2:47

And so you would say, I mean, would you say that just being aware of that is the is the best thing you can do, or what's in your well, what I wanted to do in this chapter was number one, categorize it, right?

SPEAKER_00: 3:01

But once you categorize it, I wanted to equip you with the weapon to defeat it, not just defend it. So, what I want to teach you is not how to dodge the bait, I want to teach you how to cut the line.

SPEAKER_01: 3:15

Gotcha. Right?

SPEAKER_00: 3:16

Like I'm gonna show you where the line is and you just cut it. Yeah, and then the fisherman is gonna be like, Whoa, they cut the line. Like, I can't even like these guys are smart, you know what I'm saying?

SPEAKER_01: 3:27

Like, got it. So before we we dive into the cutting the line, let's go on to the the BHK bait, hook, and kill. So let's go over the kill. So what's your what do you mention in the book about oh yeah, that's what I was just uh capitalizing on, man.

SPEAKER_00: 3:40

Like you can get a divorce, you you it can lose your company, you can. I mean, that's the kill. He's trying to destroy you all the way to death, man. Could even into sickness because of stress or you know, um, so many different areas. So your response is getting caught and hooked, and the hook is basically gonna keep pulling you until you know how to cut the if you don't know how to cut it, you're going in for the kill. Like they're you're gonna get killed. So, like the eagle, once it's getting choked, it's almost not to say it's too late, but it's a miracle if you can get out, because the enemy's out there to kill you, and he's gonna keep going and choking you and choking you until you die. Yeah, and that's the same thing with the hook. You gotta just wiggle your way out as much as possible. But if I can teach you to cut the just cut it, and that's what my prayer was. I was like, God, how can I just like when I'm in a spiritual battle like this, uh-huh, like how can I respond immediately or and or even when I'm hooked, that will cut the line and save me. Yeah, even though the line's cut, I can have to work on getting the hook out, yeah, right? And hopefully it can come out. I'm gonna have some scars, but at least I'm not going in for the kill, right?

SPEAKER_01: 4:44

Yeah, yeah. In the beginning of the kill portion, kill portion, he'll say it says uh he'll do the snake will do whatever it takes to make you think you're on your own. And that that's a that's a good line, bro, because I think that's for I mean just in my life, I I think the enemy uh succeeds when when I try to do things on my own, when I know there's a a captain of the ship, and and I'm not looking to that. So I think I I put in my notes here, I I think to separate you from the captain of the boat is one of is the best trophy that the the snake can get. So I'm thinking like, oh man, it's putting into perspective what we should do, uh, which is to stay within proximity of the captain.

SPEAKER_00: 5:33

Yeah, and it's just like visually, I'm thinking like as the fish is probably with the school of other fish buddies, and maybe gets caught, but that's when isolation begins. Oh, and what's crazy is like fish aren't that smart. Not saying we're not smart as humans, but the fact that sometimes when they're caught, they don't even know they're caught.

SPEAKER_01: 5:52

Yeah, you know what I mean?

SPEAKER_00: 5:54

And so that's my my my goal is to be part of the the fish school and teach other fish to let you know, like when you get caught with the bait, yeah, you know, and and I know there's probably a lot of like business owners that are probably watching this and like, man, what does this have to do with business, man? It has everything to do with business. Like, see, this whole book, this whole like thing is about your spiritual faith and your heart posture and how to respond spiritually. Because if you're chasing everything in the physical world, you're really on your own to begin with. And we'll talk about this, you know. And so if you're partnering with the builder of all things and anything you're doing, any kind of leadership, these three categories are very important because they will come, especially when you start God is pushing you into the the realm of successfulness of what he wants to do with you. Yeah, the enemy is gonna come and you have to be prepared for him. This isn't like how do you, you know, make a sale or market your company. This is this is the meat. Like, yeah, this is like when adversity comes, and when it comes, it will come when you're down, it will come when you're up, you know, and it's gonna come and attack you. So I want to prepare you spiritually on how to recognize these things.