Who is Goliath?

When a slick new fitness Pilates franchise opens near your studio, do you feel that sinking “not again” dread? This episode offers a refreshing, strategic way to reframe the competition and thrive in its shadow. 

In this premiere episode of the David and Goliath series, host David Gunther is joined by global business coach Craig Maginness to unpack what it really means to compete against, and coexist with, giant fitness Pilates franchises.  

Craig and David break down how clinical Pilates studios can win by understanding and owning their unique value proposition. This isn’t just about surviving the market, it’s about redefining it. 

💡 What You’ll Learn 

✔️ Why the “Goliath” isn’t just one franchise, but a whole army of fitness alternatives 

✔️ How your value proposition sets your price ceiling (and not the competition’s rates) 

✔️ The key difference between creating value vs. controlling cost 

✔️ How to attract ideal clients who say “this is what I’ve been searching for” 

✔️ Why not everyone is your customer and why that’s a good thing 

Grab your FREE checklist now to learn how to thrive in today's competitive Pilates business landscape: David’s Edge: 11 Essential Actions to Compete with Goliath Franchises 

ABOUT CRAIG 

Craig Maginness is a business development coach with decades of experience in wellness industries. He’s worked in 47 countries across six continents, helping health and movement professionals become better businesspeople by mastering pricing, positioning, and messaging. Craig currently consults in clinical business practice management in Colorado. 

Contact Craig Maginness  

LinkedIn: Craig Maginness 

Instagram: @go_glocal_

Email: crmaginness@outlook.com 

Website: Go Glocal

Contact David Gunther via Linkedin 

Website: Pilates Business

Facebook: Pilates Business

Youtube: Pilates Business

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