From Data Insights to Ironman: Tony Marlow's Journey in Video Advertising Artwork

The Connected Consumer

This podcast is all about Parks Associates’ data-driven market insights on emerging consumer technology products and services - featuring our talented analyst team and industry leaders bringing new and innovative products to market. In this podcast, you’ll get an inside look at the latest industry trends focused on the connected consumer, home automation and security, energy management, connected health and independent living, and digital content and video services.

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The Connected Consumer

From Data Insights to Ironman: Tony Marlow's Journey in Video Advertising

October 17, 2023 • Parks Associates Research • Season 3 • Episode 13

View the episode on YouTube!

Explore the future of video advertising in anticipation of Parks Associates' upcoming Future of Video event! Learn more and register at http://www.futureofvideo.us/

In this episode, host Elizabeth Parks is joined by guest speaker Tony Marlow. Tony is the Chief Marketing Officer for LG Ad Solutions, where he uses data-driven insights to lead all aspects of marketing and communications.

About LG Ad Solutions
LG Ad Solutions is a partnership between LG and Alphonso, a leader in TV audience extension and TV measurement and attribution. A global leader in connected TV advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape.

Find out more about the topics we discussed on the LG Ad Solutions website:
https://lgads.tv/tv-data/
https://lgads.tv/resources/

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The Connected Consumer Podcast gives listeners an inside look at the latest industry trends focused on the connected consumer, home automation and security, energy management, connected health and independent living, and digital content and video services.