Fast Company’s Global Technology Editor Harry McCracken talks with Owen Clark and returning guest Rafe Needleman, Allison+Partners’ SVP of Technology Content. Harry takes the audience inside the making of his epic feature story, “LinkedIn turns 20: An oral history of an unlikely champion.” He discusses the state of long-form journalism and where PR fits in the landscape of feature reporting. Ali Warshavsky shares her POV on what long-form content looks like in TV reporting, and what it’s like to do stories during the media buying frenzy known as “Sweeps.”