In a year of great change, businesses may have noticed their customers behaving a little bit differently. In 2021, 64% of consumers said that they wanted brands to connect with them on an individual level. They want to be a part of your brand story, not as consumers, but as prosumers.
So who are the prosumers? And how can we win them over? Andrew is joined by Dan Whitney, Managing Director, Content Strategies, and Gina Mossey, Senior Account Director, to explore how to win over this new breed of consumer who wants to be an active part of brands’ stories and help shape the companies they care about.
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