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Audiobook: Talk Human to Me

September 01, 2020 Allison+Partners
The Stream
Audiobook: Talk Human to Me
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The Stream
Audiobook: Talk Human to Me
Sep 01, 2020
Allison+Partners

WELCOME TO THE "NEW NORMAL” FOR B2B STORYTELLING

In the marketing world, it’s commonly said brands must innovate or die. This is truer now than ever before.

As empathy, trust and care become increasingly vital brand currencies, it has never been more critical for B2B brands to connect with customers on a human, emotional level. We surveyed B2B marketers to find out how this trend is evolving.

As it turns out, while B2B brands know their goal, many are struggling to progress. Here we explore the challenges to talking ‘human’ and offer our insight and advice on how to move forward.

LISTEN TO OUR FULL REPORT TO LEARN:

  • The state of play: How effectively B2B brands are currently at speaking human
  • The common challenges marketers are facing and how to overcome them
  • Implications for the future: how should you talk human?
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Show Notes

WELCOME TO THE "NEW NORMAL” FOR B2B STORYTELLING

In the marketing world, it’s commonly said brands must innovate or die. This is truer now than ever before.

As empathy, trust and care become increasingly vital brand currencies, it has never been more critical for B2B brands to connect with customers on a human, emotional level. We surveyed B2B marketers to find out how this trend is evolving.

As it turns out, while B2B brands know their goal, many are struggling to progress. Here we explore the challenges to talking ‘human’ and offer our insight and advice on how to move forward.

LISTEN TO OUR FULL REPORT TO LEARN:

  • The state of play: How effectively B2B brands are currently at speaking human
  • The common challenges marketers are facing and how to overcome them
  • Implications for the future: how should you talk human?