In the marketing world, brands must innovate or die. This is truer now than ever before. As empathy, trust and care become increasingly vital brand currencies, it's never been more important for B2B brands to connect with customers on a human, emotional level.
Andrew is joined by Jill Coomber, MD Integrated Marketing and Dan Whitney, MD Content Strategies from our All Told team to explore these challenges and offer advice for B2B brands on how to move forward.
It's all part of our brand new report Talk Human to Me, available to download now by clicking here.
Read the full report to discover:
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