Founder of Moksh, Milan Chokshi, takes a holistic approach to running his business. He named the company Moksh because it refers to liberation; he wanted to break free from the traditional view of jewelry held in his native India and establish a brand that revered the art, craft, engineering and precious materials inherent in creating pieces that have global appeal. We were thrilled to sit down with Milan to discuss the intricacies of the craftsmanship applied to the brand’s designs, learn more about his philosophy for running his business, and gain deeper insight into his penchant for concert t-shirts.
Founder of Moksh, Milan Chokshi, takes a holistic approach to running his business. He named the company Moksh because it refers to liberation; he wanted to break free from the traditional view of jewelry held in his native India and establish a brand that revered the art, craft, engineering and precious materials inherent in creating pieces that have global appeal. We were thrilled to sit down with Milan to discuss the intricacies of the craftsmanship applied to the brand’s designs, learn more about his philosophy for running his business, and gain deeper insight into his penchant for concert t-shirts.