"Exploring the Arc Roaster and Chasing Dreams" - Jordan Moreno - More Coffee Co (Episode 8)

In episode 8 Jordan and I dive deep into his journey into coffee roasting and his passion for coffee.  We discuss what "More Coffee" means to him and go into detail on why he chose his current roaster.  We discuss how to sell coffee and best marketing avenues that have worked best for him.  Jordan was one of those guys that is easy to connect with.  Truly appreciated my bearded brother from a different mother coming on and sharing his story!

I truly hope you guys enjoy this episode and learn something from it!

More Coffee Co: https://www.morecoffee.co/
Jordan's IG: https://www.instagram.com/morecoffeeco/

Favorites Coffee Books: 

• Coffee Roasting Best Practices: https://amzn.to/38uRJih   (Deep in the weeds)
• The World Atlas of Coffee: https://amzn.to/3s4tiQg   (Overall view of the coffee stages)

My Mic I use: 

• Shure MV7 Mic: https://amzn.to/3fakq72