The HIP: The Housing Industry Podcast
The housing crisis looms large. The UK’s crying out for housing stock, and new builds can play a huge role in the recovery. Diversity and inclusion is finally getting the attention it deserves at a strategic level. Although there’s plenty of work still to do. And environmental concerns are taking centre stage, with time running out to reach ambitious targets in net zero carbon emissions. Suffice to say, the UK housing sector is going through a period of great change right now. With everything developing at such a pace, it can be hard to keep your finger on the pulse. That’s why we’ve launched The Housing Industry Podcast. Featuring lively conversations with key leaders in the housing sector, The Housing Industry Podcast will provide real value to anyone working in the UK housing market who cares about making a difference.
The HIP: The Housing Industry Podcast
Rural Housing Association Challenges with Gail Teasdale
Housing associations in rural areas have unique challenges compared with their urban counterparts.
In this episode, we speak with Gail Teasdale, Chief Executive at Broadacres Housing Association in North Yorkshire. She reflects on the last 5 years with Broadacres and her 20 years in the industry.
We dive deep into the challenges that rural housing associations commonly face today and how they’re working to overcome them. We learn about Broadacres's corporate strategy and how focuses have shifted since Gail joined.
We speak about the difference between customer service and customer experience and what great examples of these look like in housing. Gail also gives insight into how Broadacres has digitalised in a way that still gives their customers a choice. We also find out how they’ve made their stock significantly more efficient across the board, while also bringing up the level of satisfaction and why building new homes is still essential.
In this episode, we cover:
- The unique challenges faced by rural housing associations.
- Broadacres corporate strategy.
- The key difference between customer service and customer experience.
- How the housing market has changed in North Yorkshire as a result of Covid.
- How Broadacres brought up the level of satisfaction for their re-let homes to 94%.
- The education needed to ensure that residents get the most out of new energy technologies.
- Why it’s essential to keep building new homes in North Yorkshire.