The Finance Bible

#99 How I Built $130k in Assets in 2 years, Why I Left My Job & Chose Property Over Shares with Guillaume Jouvencel

• Zeke Guenthroth and Oscar Don

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In this episode of The Finance Bible, Zeke shares his full journey — from starting with almost nothing, to building $130,000 in investments, to launching a podcast, and founding Asset Road.

You’ll learn:

  • Why property has outperformed the ASX 200 (yes, dollar for dollar)
  • How Zeke used debt strategically to grow wealth early
  • The story behind launching The Finance Bible podcast
  • How to know if you're ready to invest — or what to fix first
  • Real insights for couples in their 30s juggling kids, mortgages, and big financial goals
  • Why most people start too late and miss the window for compound growth
  • And the challenges of putting your voice out there in a noisy world

Whether you’re just starting or scaling, this episode blends tactical finance, personal experience, and business insights in one direct conversation.

🔗 Listen now on Spotify, Apple Podcasts or at assetroad.com.au/the-finance-bible

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Disclaimer:
The information provided in this podcast is general in nature and does not constitute personal financial advice. It has been prepared without taking into account your objectives, financial situation or needs. Before acting on any information, you should consider the appropriateness of the advice, having regard to your own objectives, financial situation and needs. Asset Road Pty Ltd recommends you seek independent financial, legal, taxation or other advice as required. All investments carry risk. Past performance is not indicative of future results.

Guillaume Jouvencel:

What were things that you found?

Zeke Guenthroth:

challenging in the podcast. You can sit down and watch Netflix. You can sit down and play games on PlayStation. Why would they sit there and listen to some random 23-year-old from Australia, Like it's just a weird thing to put yourself out there and do and then Zeke Gwynn-Throth, the Managing Director of Asset Road and co-founder of the Finance Bible podcast.

Zeke Guenthroth:

Based in New South Wales, Zeke brings years of hands-on experience in financial planning and project management, having worked with firms like AWS Financial Planning and Yellen Consulting. With a passion for empowering people through financial literacy, Zeke is here to share insights that simplify the complex world of money and investment. Insights that simplify the complex world of money and investment.

Guillaume Jouvencel:

Young couple in their 30s, two kids. What's your?

Zeke Guenthroth:

advice, Zeke. You probably have a savings fund. You probably have an offset account. They might be able to refinance, cross-collateralize or pull money out of their home and put it into another investment property. You generate an extra half a million dollars.

Guillaume Jouvencel:

How do you make sure that the finance Bible story is also somehow linked to asset growth?

Zeke Guenthroth:

People wanting to learn about finances. We can send them through to the Finance Bible podcast, where they then learn more and more about investing in their finances. I've turned that into about 130 grand give or take.

Guillaume Jouvencel:

What would be your advice to podcasters or wannabe podcasters, especially the ones who have a business behind it and would like to make the link between the two? Don't think about it. Zeke, can you tell me about the finance Bible story please?

Zeke Guenthroth:

Absolutely so I guess we'll start from the very beginning where, where we like to start for everything. I would have been a good, I want to say like maybe four years ago, give or take, and I was actually. I was working in a company that was doing like financial planning and mortgage broking and, uh, property investing and all of that kind of thing. And I had a new colleague there, his name was Oscar. He's actually the co-founder of the Finance Bible and we were doing a meeting with this client and we were trying to help him figure out financially what he does for himself, his wife and their young daughter coming across from India into Australia, how they set everything up and that kind of thing. They'd landed professional jobs and in that meeting we were able to make a substantial impact on their long-term future. They're still a client of ours today actually. So, yeah, wonderful meeting that was.

Zeke Guenthroth:

But on the way back from that, oscar and I were in the car and we were having a chat and we were just thinking how we're having a chat and we're just thinking how do we find a way to do that for the masses? We obviously can't sit down with every single individual in the world. You'd have billions and billions of hours to do that, obviously. And we thought, you know what, let's start a podcast and let's just put a little bit of financial information out there and see if we can actually help people and see if they tune in, see if they want to be educated on the fact. So that's kind of how the actual podcast idea came about, and we've been doing it ever since then, for many years now. So that's probably the best way to say how it started.

Guillaume Jouvencel:

Helping people at scale with their personal finance. Is that a proper way to summarize it? Cool, Absolutely so. In our first chat, you told me a very interesting story about how you started this journey not of the podcast, but of the business behind it and how you were helping individuals. So can you share with us how you came about having your own shop of helping people with their personal?

Zeke Guenthroth:

finances I rewind to even before then, so we'll go go real deep into history here. When I first got out of school, I started working for a bank, and we all know, uh, how banks are. Obviously it wasn't that uh amazing, wasn't that helpful for people in the world? Why, would you say?

Zeke Guenthroth:

that I was sort of, hmm, great question. I ended up at a point there where I got promoted enough, where I actually had access to see how much money we're making off each client and what their lifetime value was and that kind of thing, their fees per year and so on. I pretty quickly left that job when I realized hang on a minute, I'm sick of people calling up and asking for an advance on their pension. They can't afford to live. There's got to be something better I can be doing. And so I went into superannuation in Australia is like your retirement funding. So I went into that. Exactly the same issues.

Zeke Guenthroth:

So then I moved into insurance, because if you people are getting insurance and you know you're helping them, if they pass away or if they've got income protection can't go to work exactly the same problem.

Zeke Guenthroth:

So I found myself in this never-ending circle of problems of how do I actually make a difference in the world without being a bit of a scoundrel?

Zeke Guenthroth:

And yeah, I ended up, um, going into a financial planning firm that also did property investing and mortgage broking, and then I sort of had the knowledge where I could pull it all together the insurance, the superannuation, the banking broking, housing, all of it, and so I was working there for a while and that's where I met the colleague Oscar. I was working there for a while, and that's where I met the colleague Oscar, and we sort of noticed that things weren't going, after a few years, the way that they should have been within the company that is, and there were some recommendations that we didn't entirely agree with, and so we decided, well, why don't we just do this on our own? Because we'd had the finance bubble then for probably two years. We had a good fan pool, an audience base behind us where we could carry on and get things done, and so we created the company. We left that company and been doing that now for a few years as well. And, yeah, we're just out here trying to make a difference, and we've been able to do that for close to half a thousand clients now, and we're still going strong.

Guillaume Jouvencel:

That's how Asset Road started. Right, that's the name of the company that is behind the podcast, or vice versa, depending on how you position it, but that's how you start the company. So obviously there are lots of resources around personal finances right Everywhere. And yet, obviously, obviously you're doing awesome because Asset Road is growing and, like Finance Bible Story, has quite some reviews and is getting traction. How can you explain that, like what made the success, in your opinion, of the Finance Bible Story, when you know that there is the Dave Ramsey's of this world it's more US, but like, obviously the finance advice that he gives is like can be applied anywhere in the world? How do you differentiate in such a crowded space when it comes to personal finance?

Zeke Guenthroth:

Sorry, I missed about half of that question.

Guillaume Jouvencel:

Fair enough. Please, alex, make sure to edit that out. Was it an audio bug or something Zeke?

Zeke Guenthroth:

I think it was. Yeah, it just I had no audio whatsoever come through. You were talking and then your mouth was moving. And then we're back.

Guillaume Jouvencel:

There are lots of resources out there around personal finance, right. It may have not been the case four years ago, though, but today, like there are the Dave Ramseys of this world, it's more US right, obviously, but I guess his advice can be applied everywhere. So there are the Dave Ramsey's of this world. It's more US, right, obviously, but I guess his advice can be applied everywhere. So there are lots of resources around personal finance, but obviously you've made yours successful, right? The podcast is getting traction. Asset Road is working. How do you differentiate in such a crowded market? How can you explain the success of it?

Zeke Guenthroth:

That's a great question. Well, initially, when we were kind of coming up with the idea of launching the finance bible, to be it sort of have that education out there, we were looking at different resources and I have a very young sister who I have obviously helped learn about the finance world and that, and I was thinking back to when I was getting started, what was out there to help me, what did I use and what couldn't I use, and that kind of thing. And in Australia we had this bloke called Scott Pape and he's basically they call him the barefoot investor and he's got a book which goes into very minor detail of setting yourself up financially. So his method is basically you've got three buckets and you run the tap and that bucket fills up, which is like your main thing, and then the overflow goes into the other two sectors of your life. But it's very general and like minimalistic. It's just a simple get set up kind of thing. So I was kind of thinking, all right, how do we be different in the fact that um ramsey's very like um, debt focused. I feel like he focuses a lot on, like um, paying down debts and how you get out of bad situations. Scott is very. You know setting things up initially, but I did.

Zeke Guenthroth:

I couldn't find much for in between that, like you know, if you're just a standard, you know young, you've just had two kids, you're 30 years old, you've got a house with a mortgage what do you do then?

Zeke Guenthroth:

Or if you're a step beyond that and you're in your 40s and your kids might be about to move out, you've paid down your house, you've got equity in there, what do you do from there?

Zeke Guenthroth:

So we kind of wanted to be able to educate people in that part of their life, because that's where most of the clients were, that we were meeting and they were leaving it slightly too late to actually take advantage of things they could have. Like, if they started 10 years earlier, they would have been millions of dollars better off and interesting. We thought let's start off in that segment of the market and then we'll release other episodes about, like, younger people, like, for example, buying your first home or paying off a credit card or whatever, and we'll see what people want to hear. Based on our listening and from that we were able to then dictate okay, well, there's clearly a gap here, people are looking for this, and we sort of just expanded on that. But we do do a lot of different things now because we want everyone to get the best education they can let's get to it now.

Guillaume Jouvencel:

I'm curious what would you recommend for a young couple in their 30s who just had two kids? Like, what? What's the what's the one-on-one advice of personal finance there? Because indeed, when you listen to dave which is the only personal finance podcast or content that I follow sometimes it's indeed like pay down your debts, you need to pay your debt off, and then, once you're there, you're going to take baby steps and I don't even remember all the baby steps but like have an emergency fund and then start investing in your retirement plan. Well, that's in the US, obviously. So what's your advice? Zeke, young couple in their 30s, two kids what should we do?

Zeke Guenthroth:

A great question and it will vary per person and per circumstance, and by no means am I going to provide financial advice. So everyone out there, do your own research. True, um, yeah, that's okay. Um, but yeah, generally speaking, um, you're in your 30s, you got two, got two children. You probably own your house. You've probably got a mortgage on there. If you've got two children, you probably bought the house before you first. So you might have it for three or four years, maybe five if you're lucky so you will have had a bit of equity growth in there. You probably have a savings fund, you probably have an offset account and you probably have a little amount of credit card debt, but nothing too outrageous, like you're not spiraling. Then the position kind of comes okay, what's next? Are you either A in the category where you're just sort of struggling day by day, or you B in the category where you're able to save a little bit? You might be thinking about holidays, but young children, that's very hard to take them on the holiday, I mean.

Zeke Guenthroth:

So generally what we find here is, if they've got maybe $150,000 in equity in their property, they've got their offset account, they've got a rainy day fund or emergency fund, whatever you want to call it stage. They've actually got the potential normally to then invest and start building that future. So they might be able to, without even putting their actual own money into it. They might be able to refinance, cross-collateralize or pull money out of their home and put it into another investment property that will then go up in value and pay them a rent as well. In that circumstance, if you can start that in your 30s, then if people are normally starting 45, you've got a whole cycle there of doubling the value of that property. Property averages about a 6% return per year. That's dating back about 100 years from 2000 has averaged about 9% per year. So if you go and that's an Australia-owned thing yeah, it's actually dollar for dollar outperformed the stock market in Australia, which is wild. But if you get that investment early and let's just say it's a $500,000 property it's nothing extravagant, it's just they're paying the rent then it's worth a million in 10 years minimum. Yeah, generate an extra half a million dollars in overall assets without the debt attached to it, because your debt's only on the initial property or the initial property value. So if you focused on just paying down your current debt, which might be a 6% home loan or a 5.5% home loan, then yeah sure, you might get that paid off, or mostly paid off, in that 10-year period. But let's say you pay off 300 grand of your loan, you've made 500 grand on the property, so one of them gives you an extra $200,000.

Zeke Guenthroth:

And that's what we're trying to educate people on. You don't need to just sit there and smash away your debt. You can use it and do better things and make more money. And then, if you're not comfortable with debt, guess what? You're 30 years old. When you're 50, sell it all. You've got more money. You can do whatever you need to do.

Guillaume Jouvencel:

It's leveraging debt right To get others to pay for it and you build wealth on this. What you just described is what you're going to help, obviously on a much deeper level, individuals with right, with asset roots, and your company. And on the podcast, you're going to try to break down concepts and, you know, steer people towards the right direction with personal finance, maybe the ones who are not ready yet to have a personal advisor or finance advisor to really help them with their wealth. How do you link the two? How do you make sure that the finance Bible story is also somehow linked to Asset Road and vice versa, potentially?

Zeke Guenthroth:

Yeah, absolutely so. I guess if we start off with the finance Bible, we'll come back to Asset Road. Ultimately, people that find the finance Bible are out there looking for some kind of information. They're at a point in their life where they're like, hey, I'm not extremely up to scratch in my finances, I want to learn more. And that's how they stumble across that. You know, it might be on our Instagram, it might be it's just popped up on Spotify or whatever. Their friend might listen to it and refer them to it.

Zeke Guenthroth:

They're ultimately finding that and wanting to learn about finances. And so when we teach them about the finances, eventually they get to a point where they're like, okay, these guys know what they're talking about. And then, when the time comes, they'll reach out to Asset Road for more help, and that's when we can provide a professional service. The other way to go about it is, let's say, we're an asset road and we get a client come through and they're not exactly in a position where they're able to invest in what we're sort of going for. Then we're in a position where we can help build that trust and we can nurture them, we can keep them educated, we can send them through to the finance bubble podcast, where they then learn more and more about investing and their finances and eventually they get in a position where they're like okay, we've taken these steps, we've got set up because we had episodes on that, and then they come back when the time is right so it's a two-way street really.

Guillaume Jouvencel:

You have the people finding out about your podcast or potentially other resources downstream of the podcast and like getting educated and be like wait a second, those guys actually know what they are talking about.

Guillaume Jouvencel:

And they end up reaching out to you via asset road but also people that you get first in touch with thanks to asset road and who are quite not ready to take the next step with you. You send them back to the podcast to get educated, to get the first things going, and then they're like oh, actually those guys know what they're talking about and they come back to you um, can we get to be tactical about how you do the first one, meaning, so I see how. So you have classical league gen and like potential word of mouth. People come to you, you get into a call and you're like you're quite not ready yet. Um, but what about the other way around? Is it people just listening to the podcast and ending up booking a call and like telling you in the call hey, I've listened to the podcast and I thought that come. Or do you have a system that allows you to take the people from the finance Bible story downstream to asset fraud management. How do you do that?

Zeke Guenthroth:

Yeah, so we don't actually run a proper system for it at this point in time. What we normally do is if we're talking about a specific subject where the listener wants more information, because we can only be so general with what we say in the podcast, like we can get as specific as we want about a scenario, but if you're just slightly that five percent different, it's a whole different scenario. Like that five percent does really make a difference. So at the end of the podcast we obviously have a call to action where, if they need more information, they want more information, they want to check things out they can get in contact with us and we'll often drop a link there. They can do that or send us a dm on instagram.

Zeke Guenthroth:

Um, we get a lot of DMs on Instagram from listeners Nice, and then from there we can filter through into CRMs and stuff that we need. A lot of the time. When they're coming through the podcast, they're very young. It's an initial question where they're like hey, I'm thinking about doing this or can you help me with this? They might be going for their first home and we'll help them with the finance around that situation. Help them get that loan, get their home, and then they're in our system where we can help them forever.

Guillaume Jouvencel:

So what do you mean with? We help them with their first home? Is it like putting the finance plan together? Is it just choosing a home? Is it choosing the right district, Because you know some districts might appreciate better than others? The reason I'm asking, Zeke, is personal finance for me is very much stock-related, but obviously I got this wrong because it's like all the finance endeavors that we might have. But I'm a bit curious to understand what is it that you're going to help with the home typically?

Zeke Guenthroth:

First of all, it's also a matter of figuring out how to get into that first home. Okay, first of all, it's also a matter of figuring out how to get into that first time. So, without getting into specific details, I can talk about myself, obviously when I was 20, or actually I'll go to 18. When I was 18 years old, I was working, as we know, at the bank and I was in a position where I knew I wanted to do things well financially long term. So I sat there and I researched stocks all day, every day, like I just went hard, learned what I could and I started investing pretty rapidly. Every spare dollar I had went into shares, or I didn't even have a spare 200 dollars. I was like, no, I'm gonna spend 90 of my paycheck on stocks and the last 10 I'm gonna make to make do I will live.

Zeke Guenthroth:

So I did that and I've turned that into about $130,000, give or take pretty quickly within like a year and a half and I was able to then turn that. Yeah, I did very well. I wouldn't say anyone out there expect the same result, because there was a little bit of luck, but there was obviously a lot of research, yeah, and then I pulled all of that out to get into my first property, which was an investment property. I did that at 20, and I built a brand new house and got that rented out. That appreciated quite rapidly as well, like maybe 250 grand in about three years. But again, the reason I performed so well, not only due to the area it was in, but we had covid, which caused a bit of a boom as well.

Zeke Guenthroth:

So, um, again, don't use my results as something to be like oh cool, I can go magically, do that. It's not that easy, um, although you will do well. But so we kind of figure out a plan for helping them get to a stage they can buy their first home, if that's what they're looking for, but then we'll also help them with the financing of it as well. So, setting up the structure, um, getting that home loan, whatever grants the government has available, and then, if they're in a certain area, okay, where in that area you're going to buy, because you know, um, in every neighborhood there's good streets and bad streets, good people, bad people, and you've got to get it right man.

Guillaume Jouvencel:

That is an inspiring experience. Just congratulations. That's. That's crazy to make such a large amount of money in such a short amount of time, but it's like everything right. If you put in the hardcore efforts in this case, there I say um, you can yield significant results and, of course, there will always be part of luck in it, uh, in it, but like you also provoked that luck, so love it. What were things that you found challenging in the podcast, like? What were some challenges, fails and, of course, how did you walk around them to turn them into success? And kept on going for four years now.

Guillaume Jouvencel:

Yeah, there is something coming?

Zeke Guenthroth:

Yeah, the initial sort of issue with the podcast was like getting your head around the fact that you were launching a podcast right. Like you're doing something where you're trying to get people to tune in and listen to what you have to say. Like you know, people actively have to then sit down and take time out of their day to listen to you. Like it's just a very weird concept thinking that people are going to do that. Like you know, you can sit down and watch netflix.

Zeke Guenthroth:

You can sit down and um play games on playstation like there's so many different things and avenues of attention Instagram, tiktok where you've just got hours and hours disappearing. Why would they sit there and listen to some random 23-year-old from Australia, like you know, it's just a weird thing to put yourself out there and do. And then there was actually the recording and listening to your voice and getting familiar with that whole thing.

Zeke Guenthroth:

And then there was actually the recording it, listening to your voice and getting familiar with that whole thing. And you sort of choked up on perfection a little bit initially and were like, okay, well, do I put this out there, do I not? And getting your head around that was probably the big first issue that we had. And then, once we did that, it was fine. We realized, okay, well, it doesn't have to be perfect, we're better off putting the content out there and doing what we can.

Zeke Guenthroth:

And then I remember the very first episode. I was sitting down in a garage with Oscar and we were holding our microphone and we're sitting on milk crates in the garage. I believe we actually took a photo of it to be like all right, let's look back on this in a few years' time, that's perfect. And that's what we did after that, to see where we are now. It's obviously come a long way. But yeah, that was probably the biggest challenge we had initially just getting our head around that whole thing and putting ourselves out there. Challenge we had initially just getting our head around that whole thing and putting ourselves out there. But then when we started seeing the listeners come in and how many there was, how long our episodes were, we're like, hang on. People are spending thousands of hours consuming our content.

Guillaume Jouvencel:

Um, it's obviously valuable to someone, so let's keep doing it so we always say, right, perfect is the enemy of good, and when you just try to get something perfect, especially at your first shot, it never comes out. So it's super important in this, I agree, to just get going. It will get better, you will improve and obviously now you're in a much nicer setup than in your garage or milk crates, and it's just because things take time and that takes time to build up. So what would you say would be your advice to podcasters or wannabe podcasters, especially the ones who have a business behind it and who'd like to make the link between the two? Like, how would you recommend going about that?

Zeke Guenthroth:

I'd absolutely just, first of all, go for it as in just start the podcast, get it done, put it out there and again, don't get caught up in trying to be perfect. Just take that leap, do it and you'll soon see if it's working. Be consistent with it. That's probably the number one thing that I've learned over time. There was a period where we weren't very consistent and it went downhill for a bit and we had to pick it back up, which took a long time.

Zeke Guenthroth:

But put it out there and then, when you're trying to figure out how to link it back to your business, just figure out what. Don't think about it as a business. First of all, I think, what is valuable? What do people want? What do they need? What are they going to look for? If you can get that part right and then position your business as something that can help with that, it will naturally flow on through to the business. So just try to keep the podcast as valuable as possible and then, when you plug the business, at the end of the day, if people are satisfied with your content and they believe you, you've built trust in that they will come on board.

Guillaume Jouvencel:

So a few things I want to follow up on here. When you say consistency, what do you typically recommend? Because so I'm looking at the Finance Bible podcast right now and, like you're on a new series part one of 12, I see on the Australia's Reality Check, I need to check out this one I see that right now you're publishing about once a month. At some point you were publishing every week. So what's the strategy here and how would you recommend actually scheduling episodes? What is it that made it work for you?

Zeke Guenthroth:

yeah, absolutely so. Um, our, our aim now is to get it back to once a week, um, which we're going to start doing. There's been recent travels for work and stuff like that. That has obviously had an impact. So we've learned our lesson of banking some episodes up to cover that shortfall. Ultimately, if you're not consistent, it's not going to. People are going to forget about it, they're going to miss it, they're going to get annoyed. So if you say, hey, we're going to publish an episode every Tuesday, publish an episode every Tuesday, publish an episode every Tuesday. Whether it's 10 minutes, 30 minutes, it doesn't matter. Keep it quality and just publish it. But yeah, we're going for a more consistent approach now of weekly. We have done it monthly in the past, obviously, but with this new series, which new episodes should be dropping on Thursday actually today's Wednesday then we should be all good to get it out there. Keep everything going and obviously, being part one of 12, we're going to create people who are tuning in to multiple different episodes.

Zeke Guenthroth:

They're going to want to hear what's going on throughout it. And that series actually is just about sort of Australia as a whole, where we are as a country. So there's a discussion on everything. You've got housing, you've got politics, you've got interest rates. You've got literally every single thing our education system. We're going to dive into all of that, break it down bit by bit and just sort of talk about all the different issues that are happening in Australia and what sort of things can fix them, or how we can take advantage of them financially.

Guillaume Jouvencel:

I love this. I want to double down on a few things. So, first of all, for people listening to us right now, in my opinion, consistency is key, so I love that you're pointing this out, zeke, and it's not that much of like a hey, I need to publish a podcast every day, right, which is what Joe Rogan does, but he's an ovni, literally. He would like that description, but it's more like you want to make it a habit for people to listen to you. If I know that for the next two months, I'm going to have a new episode of zeke and oscar tuning like dropping every thursday at 8 am, I'm much more likely to make the habit of like tuning back in every thursday at 8 am and actually this um part 1 out of 12. So creating a series is not something we've done a lot, but I'm just thinking this is great to create some hype, zeke, so kudos to you. Like, oh, okay, now I know, I know I'm in for a saga almost of okay, I need to understand what's happening in the Australian economy and how to make the best out of my personal finance from it. So I think it's also great to create a mini series, make sure that people will be hyped and be like, oh, I can't wait to tune into part two and part three. So that's definitely the way to go.

Guillaume Jouvencel:

One last thing that I'd like to discuss, especially around the lead nurturing. So how do you and that's down to content, right, which is exactly what we're talking about here how do you choose what to talk about? Because I'm suspecting that the content that you would put out to attract people, right, so to have that kind of top of funnel strategy, meaning people discover you thanks to the podcast, or the YouTube video from the podcast, or the reels from the podcast or the article from the podcast doesn't really matter, but people finding out about you thanks to the podcast will typically be looking for certain type of content, right, and the people that you want to nurture, so, coming to you first, not quite ready yet sending them back to the podcast, do you point people towards different episodes, like, what's the content strategy when it comes to? This is for lead nurturing and this is for top of funnel, brand awareness kind of content? How do you manage?

Zeke Guenthroth:

the mix. Yeah, so we will typically, pending the kind of client that comes to us, we'll recommend different episodes. So, for example, if they are in their 20s, they're looking for their first home, then we have episodes specifically for that. If they're 25, they're looking for a share portfolio we had episodes on how to manage that. If they're paying down debt, we've got episodes to manage that. If they're 40 and want to start investing, we've got that.

Zeke Guenthroth:

So we've got a bunch of different episodes that they can kind of tune into. That we will initially recommend when we send them back through to the podcast. When then it becomes all right, they've listened to all of them. They're probably going to tune in weekly to suss out what's going on and see if there is anything that relates to them or not moving forward.

Zeke Guenthroth:

But we will keep a record of who it was when we talked to them, what they were looking for and our rough time frame or what we think they can achieve. Then it's our role to get back in contact with them which we obviously have a system to remind us to do that and basically just get back to them, see how they're tracking, you know, see what they've taken on board, maybe even ask them about the episode, like, oh, did you find anything in this specific one valuable, and sort of build a personal connection while we go? And then when they're ready to go, they're ready to go, they've done everything, they've taken the steps, and it's a lot easier because they've got that trust between us.

Guillaume Jouvencel:

A hundred percent makes sense. Is that proper English? That makes a hundred percent? Let's put it like this. So, um Zeke, I'd like to finish on this. What's your most popular episodes that people can go to and find out about you, Like? What is the episode that has worked the most that I will spoiler alerts also listen to?

Zeke Guenthroth:

That's actually a really funny and interesting question because I think our number one episode was one of our very first ones, um, about superannuation, but it was a deep dive into superannuation and superannuation will be in the title. So if you just search on Spotify or whatever finance bubble, superannuation, it will pop up. I can probably actually quickly find it as well.

Guillaume Jouvencel:

The funny thing is that I don't even know what superannuation means.

Zeke Guenthroth:

So I'm going to have to Google this right now, superannuation is Australia. In America you've got like Roth, ira or your 401k. Okay, sort of like that, but in Australia.

Guillaume Jouvencel:

A saving system for workplace pension in retirement involves money earning. Okay, so you have a retirement plan by capitalization in Australia as well, then not by reportition. I think that's the French system, which is a Ponzi scheme, by the way. So not giving any financial advice, um, but like absolutely crazy. Okay, but so in australia you have capitalization, which makes much more sense.

Zeke Guenthroth:

Okay, cool, yeah, so it's basically just um look at it your companies that pay you a government mandated to pay a portion of that into what's called your superannuation. Okay, your superannuation will then be held with a company. That company invests that money into shares and stuff. They take a fee out of it. It's sort of just like a forced saving account that gets invested by another company and they take a fee. So ultimately it's just economy boosting, and some of the fees are outrageous and silly and shouldn't be done pending your circumstances.

Zeke Guenthroth:

Again, not financial advice. Yeah, shouldn't be done pending your circumstances. Again, not financial advice. Yeah, but you can actually make a self-managed super fund in australia so ultimately you can create your own, take full control of it, minimize fees and stuff like that and invest it in property and things, because you can't do that with a company one. But it was episode number four and it was called why Superannuation is your Best Friend. Yeah, and to this day that is still getting new listeners every week, which is crazy because that is in terms of audio quality, in terms of everything.

Guillaume Jouvencel:

In a garage on milk crates remember guys.

Zeke Guenthroth:

Yeah, it's probably one of our worst that we ever recorded in terms of actual quality okay, as in recording quality in terms of content, really good, but we've done many more, um, sort of refreshing that and making it more relevant today, like it's been more superannuation episodes. But yeah, that will give you a really good breakdown on what superannuation is in australia and how to utilize it.

Guillaume Jouvencel:

This is awesome. Obviously, I'm not really concerned by it, but I'll give it a go. That's interesting and that's the funny thing. Like except for very rare cases, most of the most listened to podcast episodes of most podcasts, some among the first ones. Because when somebody discovers you, you know they start with the beginning and they start with the first ones. Because when somebody discovers you, you know they start with the beginning and they start with the first few episodes. Corporate treasury 101, which is our very first podcast. To this day, each and every month, the most listened to episode is still the first one. What is corporate treasury like? There is, there is nowhere around it. This is the most listened to each and every month, so it shows that a you don't need to be perfect to get started, because people will still listen, especially years down from now, but it also means that you also come up with valuable content. So give it a go. Go for it and talk about superannuation and why it's your best friend, zeke that was absolutely awesome.

Zeke Guenthroth:

Go ahead go ahead Such a niche episode like. Obviously it's only relevant to Australians and I think our most recent stat was only about 60% of listeners are in Australia, so for that to still be the number one is quite abnormal.

Guillaume Jouvencel:

Yeah, here we go. I mean, it's always interesting to hear about how it works in other countries and what we can potentially learn from them, although most of the people won't be. It won't be relevant for some people. Zeke, this was absolutely gold. Thanks a lot for coming on. Podcast Gurus If people want to find out more about you, asset Road or the Finance Bible, where should they go? Probably?

Zeke Guenthroth:

go to Instagram first. To be honest, go to Instagram, type in Asset Road or type in Zeke Guntroff, g-u-e-n-t-h-r-o-t-h, or simply google asset road, and that's got a link to everything. Asset road is literally what it sounds like asset a double s? E t road, r o a d? Um. Nice and easy. That's for for emails, when people like oh, what is your email? Simple um should figure it out. Yeah, that's exactly right, but that's probably the easiest way to do it. If you go to asset road, all our socials are there finance bibles there, it's all sort of integrated Instagram. We post quite regularly and provide information and different tips and stuff. So jump on board.

Guillaume Jouvencel:

Absolutely awesome. We'll put all the links in the description. Go and check out what Zeke and Oscar are doing. Zeke, thank you so much for coming on. Podcast Gurus, thanks for having me Pleasure.

People on this episode

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Oscar Don

Co-host
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Zeke Guenthroth

Co-host