This week, we talk to the founders of upstart Canadian kit brand Encore Encore. Sam and Max give us an inside look at launching a brand in a crowded market and shed light on why Quebec has such a vibrant cycling scene.
7:49 - Alex does his Canal early
12:07 - Encore Encore Introduction
13:28 - Sam and Max’s Cycling Origin Story (Surprise: It involves skateboarding)
16:30 - A tangent on leg waxing
18:04 - What is it about skateboarding that leads people to cycling?
20:58 - How did they go from being cyclists to starting a brand?
25:40 - Almost launching with a logo that happened to be similar to a MAAP design
28:57 - Their R&D process leading into their launch and making sure they had a quality product
34:02 - What is it about Quebec that makes the cycling culture so strong?
38:14 - The lack of a similar club ride culture in Toronto
42:33 - Why aren’t there more Canadian kit brands?
43:25 - Their inspiration for design
45:24 - Encore Encore x Dime collab kit?
45:46 - Launching with men and women’s kit with a unisex design
47:48 - What’s next for Encore Encore?
50:38 - Rapid Fire
1:00:41 - Into The Canal
1:11:50 - We Rate Your Bike For Free: Laurent’s Etique Fabrication
Cycling Fashion Week is presented by Le Club.
Follow us on Instagram: instagram.com/cyclingfashionweek
Contact us: cyclingfashionweek@gmail.com
Hit subscribe, leave a comment and a review, it helps us share the best in cycling fashion with the world.