This week we are joined by Dani, creator of upstart cycling kit and endurance sportswear brand Grin27 from Los Angeles. We talk about the start of the brand and their approach to design and marketing that strays from industry norms. Plus, we debate pressing issues like white bibs and if Girona is in the canal.
2:35 - Remco’s White Bibs at Liege Bastogne Liege
5:37 - Pas Normal Studios UCI Gravel Series Winners Jersey
11:50 - UCI Nations Track Cup hosted near Toronto and an ugly Dutch kit
18:05 - Skyler’s Sidi Shoes Update
19:37 - Introducing Spandex Sunday
20:37 - Grin27 Interview
20:40 - Introducing Dani, creator of Grin27
21:06 - Where the brand came from
23:09 - Starting as a blog with information for new cyclists
25:54 - Branding for the reality of riding in the city
27:33 - Embracing suffering as a brand mantra
32:00 - Grin27’s design inspiration from music, skateboarding, photography
37:34 - Group rides, repair workshops, and other ways the brand welcomes new cyclists
44:32 - Future plans for Grin27 and broadening accessibility for more sports
46:32 - Plans for women’s specific kit
47:41 - Rapid Fire
53:02 - Dani’s Canal
55:49 - Into The Canal
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