What exactly is a Customer Data Platform (CDP)? Is it just another complex CRM system? And, more importantly, is it a necessity for your business? Can you find an affordable solution that doesn't break the bank?
In this episode, Alexandria Charslund, General Manager of Overdose. New Zealand, dives deep into the world of CDPs with Kat Ramos, Account Executive for Customer Growth at Klaviyo. Together, they unravel the mysteries surrounding CDPs, exploring what this trending term truly means, how to assess if your business requires it and the realistic costs involved.
Join them for a candid conversation aimed at demystifying CDPs and helping businesses better comprehend their relevance and potential impact on future growth. It's time to bridge the gap between data, insights and actionable strategies.
What exactly is a Customer Data Platform (CDP)? Is it just another complex CRM system? And, more importantly, is it a necessity for your business? Can you find an affordable solution that doesn't break the bank?
In this episode, Alexandria Charslund, General Manager of Overdose. New Zealand, dives deep into the world of CDPs with Kat Ramos, Account Executive for Customer Growth at Klaviyo. Together, they unravel the mysteries surrounding CDPs, exploring what this trending term truly means, how to assess if your business requires it and the realistic costs involved.
Join them for a candid conversation aimed at demystifying CDPs and helping businesses better comprehend their relevance and potential impact on future growth. It's time to bridge the gap between data, insights and actionable strategies.