The Wonbyone Podcast

63. John Lewis AKA Badass Vegan on Going Vegan, Building a Brand, and Hustling with Purpose

OBI EMEGANO

In this episode of the Wonbyone Podcast, Obi sits down with John Lewis—entrepreneur, author, filmmaker, and wellness advocate known as Badass Vegan. They talk about his 20-year journey on a plant-based diet, how his mother’s cancer diagnosis changed his life, and what it means to build a business rooted in health, discipline, and purpose.


John shares how his P90X transformation and YouTube content kickstarted a journey that led to a million-dollar documentary and a $500K book deal, what inspired his new vegan meat brand Badass Butcher, and why health should be a right, not a privilege.


📍 Topics covered:


Going vegan after his mother’s cancer diagnosis

Building Badass Vegan into a widely recognized brand

Debunking protein myths and eating for longevity

Creating balance through discipline and family

The business behind Badass Butcher

Redefining health as accessibility and empowerment


🎙️ Hosted by Obi Emegano – Pro Basketball Player & Olympian

🟡 Follow John: @badassvegan

🟡 Follow Obi: @obiemegano


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PODCAST ON APPLE: https://podcasts.apple.com/us/podcast/wonbyone-podcast/id1603115592

PODCAST ON SPOTIFY: https://open.spotify.com/show/62QmQX4OTyMcyReHoHo2bi?si=ef0f8b43c7b446f6Podcast Questions

People on this episode