B2B Bits & Bytes | Xngage
S7: E2- Myth Buster #2: Is Self-Service Just Code for Cost-Savings?
According to McKinsey & Company, 71% of B2B buyers are willing to spend $50,000 or more on a single B2B transaction as the market shifts toward self-service journey enablement. We discuss the role of self-service as an enabler of the Anywhere Business model and also as part of Online Collaboration Environments. Our partner HawkSearch will share how self-service, especially in search, helps clients to deliver critical business value. For the companion 3-minute blog, click here.
According to McKinsey & Company, 71% of B2B buyers are willing to spend $50,000 or more on a single B2B transaction as the market shifts toward self-service journey enablement. We discuss the role of self-service as an enabler of the Anywhere Business model and also as part of Online Collaboration Environments. Our partner HawkSearch will share how self-service, especially in search, helps clients to deliver critical business value. For the companion 3-minute blog, click here.