Harnessing Tech/AI for Wedding Ceremonies, Vows, and Toasts: Introducing PROVENANCE

Imagine a world where AI transforms wedding ceremonies into unforgettable, deeply personalized experiences. Today, we bring you an exclusive conversation with Steven Greitzer, CEO and founder, and Josh Fagel, head of business development, as they unveil Provenance, an AI-driven tool revolutionizing ceremony, vows, and toast writing. Steven shares his heartfelt journey of officiating weddings for friends, which sparked the creation of Provenance, addressing the need for legally compliant, meaningful scripts. Josh dives into how Provenance alleviates the stress of public speaking, ensuring a flawless ceremony for wedding planners and couples alike.

Discover the magic behind integrating AI into personalized wedding ceremonies and speeches. Provenance isn't just a tool; it's a treasure trove of hyper-personalized services, offering everything from customizable ceremony scripts to a vast library of readings and rituals. Steven and Josh emphasize the irreplaceable emotional touch humans bring to weddings, and how Providence augments this with insights from over 100,000 weddings. The result? A seamless blend of tradition and technology that resonates deeply with today's couples.

But that's not all—customer service is at the heart of Provenance. Steven and Josh reveal how their commitment to empathy and urgency enhances the user experience, making Provenance not just a tool, but a partner in wedding planning. Learn about the comprehensive dashboard designed for managing every ceremony detail, and the importance of proactive planning and certification through the CWP Society. With Provenance, you're not just planning a wedding; you're crafting a stress-free, memorable celebration that will be cherished forever. Join us and discover how Provenance can elevate your wedding planning game.

www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Transcript

Revolutionizing Wedding Ceremonies With AI

Speaker 1 0:00

You're listening to the Wedding Pro Podcast brought to you by the CWP Society. Welcome to the Wedding Pro Podcast brought to you by the CWP Society, where wedding planners and wedding pros collaborate to raise the standards in the wedding industry. Cwp Society is also the world's largest membership of wedding professionals and the leading wedding planner certification program. My name is Lori Hartwell and I'm the CEO, and I am joined by my fabulous Vice President, chrissy Thomas, who is also the owner of Southern Sparkle Weddings and Events. Hello, chrissy, how the heck are you?

Speaker 2 0:42

I'm doing good. Hello, lori, and hello to all of our wonderful listeners. Lori, I am very excited about today's podcast because we have two special guests who are joining us. They are Stephen and Josh. With Providence, a wedding ceremony vow and toast writing tool that has truly revolutionized how we plan this aspect of the wedding.

Speaker 1 1:04

I'm really excited too, chrissy. I cannot wait. So welcome Stephen, welcome Josh. I'm going to ask that you provide us maybe just a brief description of what your amazing company does, and I also want to know, kind of what inspired you to create this really cool AI software.

Speaker 3 1:21

Well, first and foremost, lori Chrissy, thank you so much for having us today. We're honored to be here and so excited as always to work with you and your amazing community to help support the perfect weddings that we're all aspiring toward on behalf of our collective clients. So my name is Steven Greitzer. I'm the CEO and founder of Providence. I'm joined today by my colleague and founding team member and head of business development and Jack of Providence. I'm joined today by my colleague and founding team member and head of business development and jack of all trades, josh Fagel, who actually recently got married. I'll talk a bit about his own wedding a little bit later, but our story actually began, the way that many of our stories and careers in this space have started, and that was thrust upon us by a love and passion for weddings and solving problems within weddings.

Speaker 3 2:08

About eight years ago, two of my very best friends asked me to do the honors of officiating their wedding and I just a friend of theirs. Certainly, this is one of the great honors of my life, but it was also one of the greatest challenges of my life, as I had to figure out how to divide some scratch. A wedding ceremony that felt traditionally legitimate, perhaps spiritually resonant, was maybe secular, but doesn't offend grandma, is personalized, unique, customized for that couple, is legally compliant and is actually good. In front of 200 people, I don't want to ruin the photos and the video of the most important moment of their lives and, as somebody who had never done this before, I had no idea where to even get started. And so I you know Google search found some Mad Libs style templates and guides online. But if there's one thing you don't want this moment to be, it's generic. You want this to really be uniquely theirs. So I started to devising my process and I had the honor of being asked to do this again and again and again, and ultimately it became that consummate wedding officiate amongst my friend and family group.

Speaker 3 3:18

And what has become clear over those years since is I'm not the only one. Today, a majority of weddings are now officiated by friends and family, often for the very first time, as opposed to professionals or clergy. As nervous as we officiants are, majority of couples are now writing and reading their own vows, and then you have the best man, native, honor, groomsmen, bridesmaids, parents, etc. 75% of Americans are more nervous for public speaking and they even are for death, and, frankly, as we wedding professionals know, there's one moment of great risk outside of perhaps the weather is any time that drunk groomsman number three might be approaching the microphone, or a super nervous bride is approaching for vows. You know, we can help de-risk this and help ensure that everybody's ready for their spotlight moment to really knock out a park. That's our goal and that's what we help solve.

Speaker 1 4:12

I love that.

Speaker 1 4:13

I love that it's so funny that you mentioned Mad Libs, because, you're right, I feel like that is what we had before Providence, that's all we had and it was just so generic and it was so impersonal.

Speaker 1 4:27

And then I also love that you mentioned the legality of the situation, because so many people, like ever since that Friends episode way back when Joey did the officiating right, it was everybody was like, oh my gosh, you mean I can have my friend do this ceremony, but we're not thinking about what that actually looks like and how that sounds and what is the legality behind it and what can we do to make sure that it still is professional and and sacred for that moment, because not all of our friends should be the one officiating our wedding, right, like I mean, let's just be real. So I think it's just really interesting that that you bring that up and I just could not agree with with that more. And, josh, we've had a chance to work with you a lot as well and tell everybody kind of what you are kind of experiencing as far as helping wedding planners kind of harness all of this. And what are you hearing from the industry as a whole on how much this particular service to me enhanced our job as a wedding planner.

Speaker 4 5:25

Absolutely. And just to echo Steven real quick, you know, first and foremost, thank you so much for having us. It's really, really a joy to be here and all the CWPS members are just the best lovely. They care so much about their client's experience, from literally all the minutia, everything from day one, from the initial consultation to the wedding day itself. And I think that is what Providence is for.

Speaker 4 5:50

It's for thinking about the things that in the past maybe you didn't have control of and, like Steven said, as a wedding pro, you are thinking about how every part of the wedding day looks and feels.

Speaker 4 6:02

But as soon as Uncle Bob picks up the microphone, that's something that you haven't had control over in the past. So we wanted to create tools, not just, that are incredibly helpful for the clients, for their officiants and for their guests, taking all of their inputs and preferences and announcements they need to make and coalescing all of these data points into a cohesive and personalized, hyper-personalized ceremony script, or vows or toast, that's one thing, but for the wedding professionals to have a bird's eye view and to see the length of every toast, the length of the vows, the ceremony script, to be able to read them, to know that the father of the bride isn't going to go on for 10 minutes while the food gets cold and the timeline gets thrown off for the day. That is kind of what we wanted to do to help out the client, obviously, but also the wedding professional, to be able to understand and de-risk these really important moments of the day that add so much meaning to it.

Speaker 1 7:01

That is very true.

Speaker 2 7:02

I love, josh, that you mentioned control, because you know, as a wedding planner, we are typically known to be what Lori calls control enthusiasts, aka control freaks, and that is unfortunately something that is so out of our control, which does which does scare the living daylights out of us. I have nightmares about speeches. I've had speeches last 20 minutes and it's a domino effect of how it can impact the entire day. So having a program like this kind of gives us a little bit of that control because it, like I said, it is such a domino effect these are many of these things that we don't have a lot of control over impact so much of the rest of our wedding day and our wedding timeline. So it's. I love this so so much.

Speaker 2 7:46

But you know one thing that it's so funny that we're talking to you guys now because at our I believe it was our June wedding industry news podcast we were actually talking about the use of AI for wedding planning and there was actually a couple who has claimed that they were planning their entire wedding day using chat, gpt, and during our conversation about this, we kind of talked about the importance of working with an actual human, an actual planner, a person, and how you know, ai software can't handle many of these responsibilities that come with having a successful wedding day. You know, with something so personal like crafting that ceremony, how do you strike a balance between AI generated content, but also that human touch that does make wedding ceremonies so incredibly special and so unique? And you know what makes it unique compared to the other AI tool softwares out there, such as just using chat GPT to create your wedding ceremony per se.

Advancing AI in Wedding Planning

Speaker 3 8:47

So I love this question and I'm fascinated by this entire new frontier in the technology landscape that we're all just starting to explore together. I think that AI will be a big facet of all of our careers going forward, so it's a really exciting early stage of how this will all evolve. There's three things I'd like to touch on in just how we perceive AI, and then I can touch on what we do differently and why our specific tool is the right one to use within the AI landscape. The first thing I would say is I believe strongly that AI is a tool as a tool even though that seems simple, but it really is important to tool and as a tool even though that seems simple, but it really is important to think of it as a tool a tool that helps you work faster, better, smarter and can really help you in a variety of ways. I do not believe that AI is anywhere near yet being a true replacement for human beings, and particularly in the industry like this. That you're right, it's personal and so emotional. I cannot yet believe that an AI, while it really is a very powerful tool that we all should be finding the right way to use for us, can entirely replace all the complex things that human beings do, but I do think it is a tool that's essential to explore human beings do, but I do think it is a tool that's essential to explore. A lot of what we solve with our tools is to help you pass that all-encompassing intimidation of that blinking cursor on the blank page and help you coalesce together all your thoughts, your stories, your memories, et cetera, into a high-caliber first draft of that speech and then iterate it thereafter. And AI is very helpful to that end. But I see it more like we went from a typewriter to a computer and there are all these new extra conveniences and advantages of doing that. Ai provides that similarly. So that's one way in which we think about it.

Speaker 3 10:39

Second, when it comes to the human touch in our tool specifically, to the human touch in our tool specifically, I would like to say that my entire team myself included, josh included are control enthusiasts as well, and we very much have super thoughtfully and effortfully over the past several years, designed a tool that really is wedding specific and incorporates all of our own expertise, as all officiants who officiated weddings over years and years and years, but as well as the feedback of now over 100,000 weddings that use these tools as well, to help make them better and specifically tailored for this use case. And finally, one plug I'd say is that, should you still want to use a human rather than a tool, we do have professional speechwriters, ranging from comedians to White House speechwriters, at your disposal that we can match you with to help give you that extra punch-up job from a real-life human. But all those three thoughts together are what help us be a bit more advanced than general-purpose AI tool. There's a variety of things that we do distinctly.

Speaker 3 11:45

While ChatGPT is magical and amazing, we use a lot of the same technology. That's really incredibly helpful for getting to a generic first draft immediately. But what you're working on here is getting something that's hyper-personalized, and our tool has the prompting and prompt chain to coalesce your personal truth into a great speech, not just give you a generic catch-all for a best man toast, so to speak. We also have a breadth of other additional layering on top via a readings and rituals library and our ceremony builder that officiates a couple of retreats from together to coalesce various faiths and cultural backgrounds, a vow builder make sure that your vows are on parity with one another's and a variety of other UI that we've developed on top of this too.

Speaker 4 12:30

And one example I would just give of that, just comparing the generic aspects of ChatGBT with what we do. If you go into ChatGBT and say, write me a ceremony script, there's so many things you don't even know what to ask for. Thinking about integrating resonant traditions, what kinds of non-religious, secular readings by, maybe like a song lyric or a rom-com quote that you want to weave in, or just specific logistics such as how, to you know, were the moment of silence, or acknowledge loved ones who couldn't be there today, all those things you know based on our hundreds of interviews with wedding planners, professional officiants, djs, photographers, videographers. We wanted to make sure that there are no stones left unturned when it comes to crafting a ceremony script that thinks about all the details and all of the potential choke points, and like preferences, about all the details and all of the potential choke points, and like preferences of both the couples and the couple's families, even.

Speaker 2 13:27

I love that so much because it, like you said, it is so hyper-personalized and that, to me, is a huge difference because, like you said, josh, couples generally don't know these things. Usually. This is going to be their first go around to having and having to write something that's so personalized, having this big wedding and not knowing that in reality you're going to probably need 20 minutes to do this, 10 minutes to do this, or, don't forget, we have to transition people from point A to point B how do we word that? From going to the cocktail hour. You know the general AI softwares are not going to automatically know this, and Lori and I talk about it all the time.

Speaker 2 14:01

We love using AI and it definitely helps. It's a benefit, it's a tool, but a lot of the times we have to go in and fix, we have to go in and update, we have to go in and correct it. When you're using a software like Providence, you have kind of done all those corrections for us, essentially because they're filling out those details and then it's taking all of those personalized details whether it's what type of religion you're going to have, if you want to include that fun quote from your first dance song that you guys love so much, and it's going to use that information to create something truly customized to them. And that's what makes this program and the software so incredibly special and what kind of blows my mind about it. I love that so much and that's because I'm the kind of planner who I want my wedding days to be a true reflection of my couple and in the past I didn't have control over the ceremony, but now I can really help them make it even more personalized with this software. I love it so much.

Speaker 4 14:57

If I can add just one more thing, there, too, is I don't think, steven and I ever think that AI is going to replace wedding planners, and how we think about AI with wedding planners specifically is that it does two things really well. One, it helps you automate the things that you already don't have a comparative advantage with, whether it's creating blog posts for your website, help with your own SEO, stuff like that. And then two, with things that maybe aren't in your area of expertise or haven't long been in your services, so, for example, writing ceremony scripts, helping making sure the toasts. Ai is never going to replicate your ability to provide emotional intelligence. Going to replicate your ability to provide emotional intelligence, problem-solving skills, event design creativity it never will. So anytime that you're using AI, the best use cases are always going to be to help you automate and to help expand your services, and we consider ourselves more of the latter.

Speaker 2 15:56

I love that so much. I love that you mentioned that, Josh, because, like like Steven said, you are a newlywed. You were recently had a wedding and was able to experience what it's like working with the wedding planner but also all of the hired wedding pros. Can you kind of tell me what advice you would give wedding professionals listening to this podcast about your own personal experience using Providence?

Speaker 4 16:18

Definitely, and it's really fun, as someone to work that works in the wedding industry, to get married yourself, because for so long I've been offering these tools to couples, officiants, guests and wedding planners and then being able to use it myself and see how the whole wedding day comes together, not just with the ceremonies, vows and toast, but with all the other amazing things that my wedding planner did.

Personalizing Wedding Ceremonies With Technology

Speaker 4 16:40

So for me it was really important to have this hyper personalized day. I come from a Jewish background and my fiance, or my wife now wow, I'm still getting used to that is Colombian, and so we wanted to create a ceremony script that we've together our traditions, honored our families, but also was authentic to who we are, and that is a little bit playful, humorous, irreverent, and what Providence allowed us to do is find readings that resonated with us. There was one that I quoted in my vows. It helped us think about our ceremony music as well and then also know the length of time that our toast givers were allocated, as well as for our wedding planner, so that we could kind of time the hora, so we could time the dinner, so that we could time um kind of everything else that happened at the reception, and it was cool to see it all come together logistically, but also just in terms of meaning and and imbuing all of those traditions and resonant um, uh, just parts of our culture into the wedding day.

Speaker 1 17:43

Yeah, I think that that is probably one of the most special parts of what your uh you know, the software of Providence can provide. Is, uh, all of those little teeny, tiny personalization pieces that I feel as though if someone didn't have a software like Providence or someone to like an expert wedding officiant like you know Stephen was and is, uh that can really guide a client through it. If they don't have any of that knowledge, they're not going to know all of those things that they really needed to add and how long it's going to take and how, how, what a difference it makes in a wedding day timeline of how long it's going to take and how, how, what a difference it makes in a wedding day timeline of how long things are going to take, or, or, um, things that we need to create buffers for within the timeline. So, just in case something else goes a little bit longer, if we don't have these little tiny pieces of information, it is a domino effect. It will literally affect every single thing from thereafter. But I love that your software already has everything built in. It's there, we could just pick and choose little tiny things that we want and we don't have to know every single thing about every single culture, because you guys already have it in there and couples get to pick and choose and decide what they want to have within that ceremony and what a beautiful and special gift that actually is. Because that is going to be a game changer, especially for wedding planners.

Speaker 1 19:09

I could just I could only speak for myself, because I got married 27 and a half years ago, so it's not like I'm doing that again, right, and I'm not going to be able to go through all of that, but I can tell you this If my daughter was getting married, this would be one of those tools that I would be so excited to share with her to say, look at how cool, you can actually customize and create and share this over here with your best man and your maid of honor so that they can help with those toasts, and that would just be so special, especially today's types of couples. Let's talk about that. We've got our Gen Z's right and our Gen Z's are all about that customization and they don't want to be like the same, have the same weddings that their parents had or their aunts and uncles had or their cousins had 20, 10, even five years ago. They want something incredibly custom and unique and to be able to do that within your program, to where they can really write some very heartfelt vows and it still sound like it's coming from them and their heart, their experiences. That is unlike anything that you can get on any other platform and in any other way, unless you did hire speech writers for a premium fee, right? So I just I really want to encourage wedding planners out there to think about the level of service that you provide your couples, and for me, as a wedding planner, I want to make sure that I am offering something to brides and grooms that they may not have even realized that they have access to, and to be able to say well, I already have access to this, you get this for free when you hire us. That is such a gift to be able to give to every single one of our couples, and we just need to kind of go back.

Enhancing Wedding Speeches With Providence

Speaker 1 21:01

Why did we, as wedding planners, even get into this wedding industry? We got into it because we love helping, we love to be in service of others, we love to be able to delight and surprise people. That is what it's all about, and what a surprise and delight this would be to a couple that says, hey, I've got a tool that is going to help you write your entire ceremony, since you want your uncle to do this ceremony for you. It's going to help you and your fiance write the most beautiful vows to one another and it's going to be yummy and delicious and flawless. And we can even figure out how long those vows are going to be, and I will be able to help customize the timeline based on that information. And if you have a best man who's a little mouthy, then what you can do is make sure that he utilizes this and it. We will customize it and make it just absolutely delightful. And couples are going to be like, oh my gosh, well, that's, you're so different, what a different wedding planner you are than that other wedding planner that I met with. That's the surprise and delight and that is what's so stinking important about what you guys are offering.

Speaker 1 22:07

We cannot be any happier with not only the product, because to me it's one thing if the product's great, I'm like, yay, products are great, but what's really special about Providence is your entire team, and I want to make sure that I make note of that, because there's a lot of companies in the wedding industry that might provide a product that looks really interesting, but it's the people behind the product that make it special and incredibly unique. Stephen, josh, I have had the pleasure of working with you. We were just talking with our friend, our mutual friend, nora, who is the founder of Rock Paper Coin, who just had to say a speech at her cousin's wedding, and she utilized Providence to be able to help her with that. This is such a great tool, but it's you guys that make. You've made this tool really what it is and it's from your heart, it's from your own personal experiences, and you brought all of your knowledge right into this tool. That's really cool, but it's a program that we, as wedding planners, can actually use to wow our couples during those initial consultations.

Speaker 1 23:16

And when we are able to wow our couples during those initial consultations, what happens is we end up booking more couples and not too many programs out there that wedding planners pay for has that type of return on investment, and I just want to make sure my wedding planners are paying attention to that, and we're going to be diving into a little bit more about this at a big event on July 10th at 2 pm Eastern, and it's called Elevate your Initial Consultations and Book More Weddings by Adding Providence, and it's a really great workshop that is going to really break down the how. So we're gonna. I have presentations. I can't wait to show people how you can actually create beautiful presentations at your initial consultations to showcase all these types of really cool tools like Providence that can really make you look amazing. Gentlemen, tell us a little bit about what you're most excited about, maybe what your favorite feature. I'm curious from both of you what your favorite feature of Providence is.

Speaker 4 24:17

As someone who just used all of them.

Speaker 4 24:19

I can go on and on about the kind of client experience.

Speaker 4 24:22

I think one thing that's really unique on the wedding pro side is to have that bird's eye view, to be able to see the length and then to look at the contents themselves. You know, if you are a perhaps control freak, one might call it, or someone who likes to really understand every facet of their client's weddings, being able to click into every single speech anytime someone holds a microphone and be able to just scan it and see. Is this going to ruin all of the work that I have done, all of this beautiful event design? But groomsman number three has to tell that one story from college. To be able to do that, to be able to print out every speech, because looking at your phone for a speech just doesn't look the same as having it printed out those are all, I think, the really key value propositions that we hear from CWPS planners all the time, how much they love and how much, how different it is than in the past when really anytime someone picked up a microphone it was a black box for them.

Speaker 1 25:22

Yeah, that's a, that's a good one, and you know what? You kind of just popped something in my head and I I don't know why I haven't even thought of mentioning this before, but kind of like what Nora did, we're wedding professionals. She's a wedding planner. She used it for herself. We are getting invited to weddings all the time If we have to give a speech. I did a reading at my son's wedding. I would have really liked to have had Providence back then. By the way, that would have been so much better.

Speaker 1 25:49

I would have had so much more confidence and that's what we're probably not mentioning too is the confidence that it actually gives us, as speech givers, to have something that provides all of this work for us and just says, oh, this is guaranteed, this will knock it out of the park. Great, I love that, but we, as wedding professionals and wedding planners, get invited to our friends' weddings all the time. If we're giving a speech, we can, because that special rate includes unlimited clients. We can be our own client, so utilize it as much as you possibly can. Steven, what's your favorite feature of Providence?

Speaker 3 26:27

So, speaking exactly to what you just said about getting to use this ourselves, I'm still officiating all my friends' weddings. I have two more weddings I'm officiating in the next few months and there is something magical about this thing that used to be so daunting and challenging and laborious and stressful for me. Now I know I got it. I know it's guaranteed to be an A-plus caliber ceremony as a consequence of the fact that I have now this tool. We're going to sit down and interview the couple and incorporate all their thoughts and stories and preferences and everything else into it. It will reflect them perfectly, and the full roadmap of the blocking and everything is already baked in there. So to me that's a tool that still makes me smile every time I get to use it myself, because now I don't think anything makes it easy. This really should still have that emotional labor, but it's certainly not the same amount of stress it used to be for me.

Speaker 3 27:23

But if I may mention one other thing that might be a bit of a cop-out, but something that I'm very proud of and very proud of the team, for that I think does make us distinct, not just given this service we're providing, but as a tech company more generally is how seriously we take customer service.

Speaker 3 27:41

We don't really think about customer service as a critical product function, but it really is. Our customer service is part of our product org and it's something that we prioritize, I think, more than just about any other tech company I know of, where I, as CEO, am responding to just as many customer service inbound requests as the rest of the team. Every member of the team myself, josh included get every single customer service ticket. We jump on it as quickly as we possibly can, with a lot of empathy and care and priority, and then those tickets go into our product team and we make improvements to the product immediately. And in an industry that is as service focused as this one is, and in an industry where we're asking our wedding planner partners to trust that they can recommend us and that we'll reflect and represent them well, it's just such a critical priority. So I'm very proud of the fact that I can confidently say that customer service is among the very best things that we do and say that we'll always invest into the same extent.

Speaker 1 28:46

And I can back that up a hundred percent, just because I've already heard wonderful things about your customer service and just my experience alone and Chrissy's experience alone has been, I would say, as high of a level as I could ever have dreamed of. And so I just wanted to make sure that I 100% backed up what you just said, because everybody who knows me knows that I don't blow smoke, I don't say anything, I don't mean, and I certainly don't put my name anywhere near anyone that I cannot 100% guarantee that they are going to receive the best possible level of service, and that's why I have zero problem putting my name anywhere near you guys.

Speaker 3 29:26

And that's an honor that we know we need to earn every single day. Every single wedding is just as important as every other one, so we need to make sure we deliver for everybody.

Speaker 1 29:35

You definitely do that. And you know one other aspect. You know you mentioned, stephen that you're a wedding officiant. You know there are times where wedding planners are put in very odd situations. Ok, and there have been plenty of times that I've been planning weddings where a wedding officiant got caught in traffic or there was an even worse situation that had happened. Now I forced my husband to become a wedding officiant forced, that is the only word I can actually use. Uh, okay, um, and he. Then he turned out to be one of the best wedding officiants in our entire state. You know he was one of the most sought after after that.

Speaker 1 30:12

But, uh, but I, you know, I think there's a lot of wedding planners that sometimes are like maybe I need to go ahead and make sure that I can perform ceremonies, I need to get ordained, I need to put myself in that situation in case those problems happen. What an amazing tool this would be to just have for themselves to be able to be like OK, so I just got a call 30 minutes ago from my wedding officiant Let me put my wedding assistant on putting in some of these details, give me a ceremony instantly and we're done here. Or if my wedding officiant used this tool. I, as the wedding planner, have that access. Now I can go ahead and have access to that entire ceremony and read it myself or put someone else in charge of it. That's just another aspect of this, because when it's you know, josh mentioned earlier where that overall bird's eye view of all of the things the ceremony, the vows, the toasts are all in this one beautiful dashboard for your client you, as the wedding planner, get to see it all. We have access to it. All. We can print it. We can, and I always print every single thing, because I am a weird, weird person.

Speaker 1 31:19

I have to have backups for my backups, for my backups, and so to be able to have all of that at our fingertips to ensure that the wedding day goes smoothly, even if situations arise where we can't control it, we can step in and save the day. And because we have that bird's eye view, we have access to the ceremony that was already created. That is yet another gift. So all I can say is you guys keep giving gifts. It's like having Christmas all year long as a wedding planner, to have access to Providence.

Speaker 1 31:50

So to me, if there's any wedding planner on the planet that doesn't and hasn't even looked into Providence. Today is your day. I need you to go and look at it and I'll even spell it, just so in case someone's just listening in the car. I just want to spell it it's P-R-O-V-E-N-A-N-C-Eco. You've got to go to their website. If you're one of my members for Certified Wedding Planner Society or CDBP Society, go to your member portal. You can just click on the Providence link and it will automatically take you to a special landing page that shows your special pricing and discount.

Speaker 1 32:30

Uh, but it is just such a wonderful, wonderful program and I'm just glad that you guys ran into whatever you ran into in your life to made you create this product, because it's actually, um, helping people, because it's actually helping people, not just couples, but it helps wedding planners, it helps wedding officiants, it helps wedding professionals. It's helping everyone across the board. So I just want to, on behalf of Chrissy, and I thank you for all that you guys pour into this. Tech companies are not easy. This is a tough, tough gig, but you guys do it with a lot of grace and we just want to make sure that you guys know how much you're appreciated by the rest of the wedding industry and I want every single person on the planet to know about you. I want to be like Oprah you get a car, you get a car. I want everyone to know about it. So thank you guys again for being here. I really appreciate it. Do you have any final words or anything else that you'd like to share before we close?

Expanding Support for Wedding Planners

Speaker 3 33:32

For my part, we are so beyond grateful, the two of you. I love that last bit you shared about really being there in those moments of crisis as well. We all think of how you go through med school. Then you're in that moment when someone shouts to a doctor on the plane. I once had a wedding where someone shouted is there an officiant here? And I was able to really literally pull the officiant script and jump in there. So certainly for the proactive planning and preparation, de-risking and the moments of crisis alike, we are here to help de-risk, de-stress this moment of truth and expand the territory that the Wedding Planner is a part of. So we're so honored to be part of this industry and we're just getting started. So it's been amazing partnering with you, josh. Anything to add?

Speaker 4 34:21

Yeah, the last thing I tack on and Stephen kind of touched on this but you know, as a, as a wedding planner, you book clients with two things breadth and depth. With depth, you come to Laurie and Chrissy with CWP society because you want to be certified, you want to show that you know everything, that you're ready for any uh, any, any curve ball that can come your way. That is depth. And then breath right, having everything, every type of service in your offerings so that you can be prepared for those situations. With grace, chrissy, for helping with the depth. So we're so grateful to be here. We really really admire you both appreciate and really just are kind of awestruck at what you guys have built. So we're grateful to be here and we're thankful for your kind words.

Speaker 1 35:19

Oh, thank you Stephen, thank you Josh. I really appreciate you both being here and thank you all for listening to the Wedding Pro podcast. And, if you're not, yet a member, we would love to welcome you into our amazing and loving family. Simply go to our website cwpsocietycom and you can learn how. You can join for free, you can become a premium member or you can be a certified member. You have so many options at your fingertips, but either way, we just look forward to helping you grow.