Beyond the Hashtag: Social Media Ethics for Wedding Day Assistants

In this eye-opening episode, Hailey Beard of Hailey Beard Events joins host and CWP COO, Krisy Thomas, for a powerful conversation about the often-overlooked ethics of being a wedding day assistant. Hailey brings a unique perspective as both a Certified Wedding Planner and someone who has assisted more than 15 planning companies throughout her career.

The conversation dives deep into the ethics of being a wedding day assistant—particularly the delicate balance of supporting another planner's brand while navigating today's social media-driven landscape. Hailey shares candid insights about what it truly means to show up as an extension of someone's business, emphasizing that "when you agree to assist a lead planner, you're committing to supporting their business and their clients, not for personal gain."

Together, we unpack the common misconceptions and challenges that arise when these boundaries aren't clearly established. From photographers accidentally tagging assistants rather than lead planners, to the confusion created when assistants post wedding content on their personal business accounts, these scenarios affect everyone involved—especially couples who may wonder who actually planned their wedding.

The most valuable takeaway? Understanding that being an exceptional assistant isn't measured by social media visibility or recognition, but by how effectively you support both the couple and lead planner. We cover practical "social media nay-nays" that every wedding professional should know, including never posting surprise elements before they've happened, respecting unplugged ceremony requests, and understanding privacy concerns for high-profile clients.

Whether you're a seasoned planner building your team, a new assistant navigating industry etiquette, or somewhere in between, this conversation provides actionable guidance for maintaining professionalism and integrity in every aspect of wedding work. Ready to raise your standards and contribute positively to our industry? Listen now to transform how you approach teamwork in the wedding world.

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