The Power of Wedding Industry Relationships

In this episode, Krisy Thomas, COO of the CWP Society, sits down with two incredible relationship pros: Amanda Borrero, Certified Wedding Planner and Certified Educator, and Aisha Garnett, Master Certified Wedding Planner and Certified Educator. Together, they unpack how planners turn vendors into true collaborators, leverage community for confidence, and keep ethics front and center while growing a business that lasts.

They dig into the real difference between a reliable vendor and a "friendor," and why relatability, respect, and consistent check-ins transform event days and client outcomes. You'll hear practical ways to collaborate without competing—from thoughtful introductions and venue relationship nurturing to replacing kickbacks with client-facing value that keeps standards high and referrals clean.

The conversation gets honest about burnout and inertia, exploring why some planners stop using the benefits right in front of them and sharing simple paths to plug back in through workshops, monthly gatherings, and low-pressure Zoom co-working sessions.

If networking feels awkward, they've got you covered. The group discusses strategies like researching attendees, setting small connection goals, shifting big rooms into one-on-ones, and bringing a wing buddy who can make warm introductions. They celebrate the compounding ROI of kindness—how small acts of support create a resilient referral ecosystem—and reinforce continuous learning as your competitive edge in this fast-changing wedding industry.

Expect stories, actionable tactics, and mindset shifts you can apply this week to build a vendor bench you trust and a community that has your back.

Enjoy the conversation and, if it resonates, subscribe, share with a planner friend, and leave a review so more wedding pros can find this resource. Ready to go deeper? Join the CWP Society, tap into the workshops, and put community to work for your business. 

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