Stop Delaying Your Business Decisions

Master Certified Wedding Planner Tish Clay joins CWP Society Senior Educator Krisy Thomas for a conversation that will feel uncomfortably familiar.

If you've ever wrapped a wedding, sat down in the quiet, and told yourself this is the week you fix your pricing — then watched that promise disappear the moment the next inquiry landed, you already know what we're talking about. That pattern has a name: chronic postponement. And it's one of the most expensive habits in this industry.

In this episode, we break down how it shows up differently depending on where you are in your business. For newer planners, it often looks like waiting to build structure until you've "proven yourself" first. For seasoned planners, it looks like not wanting to disrupt the momentum you've worked hard to build. The cost is the same either way — shaky boundaries, leaky systems, and confidence that never fully settles.

Tish Clay of Simone Elise Events brings rare honesty to this conversation: what it felt like to invest in education that wasn't the right fit, keep pushing through it because of sunk cost, and quietly wonder if the problem was her. She shares how finding the right certification and a real professional community changed that — giving her repeatable processes, clearer pricing, and a business that stopped depending on her reinventing everything from scratch with every new client.

If you're ready to stop waiting for the right season to do the work that actually builds stability, this one is for you.

Subscribe, share this with a planner who needs to hear it, and leave a review — so more planners find their way here sooner.

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Transcript

SPEAKER_01 0:00

There is a moment that most wedding planners and coordinators have had, and almost none of them actually talk about it. It usually doesn't happen at a wedding, it happens after, or maybe even in between. It happens in the quiet space when you're finally not managing a client or a vendor or a timeline, and your own business gets a chance to get your attention. And in that moment, something surfaces. A price you know maybe isn't quite right, or a contract that you've been meaning to look at, a decision that you've been circling for longer than you'd like to admit. And you think to yourself, okay, I really need to deal with that soon. Once this season settles, maybe once the next few months open up a little bit, or maybe once things feel a little bit more stable. And the next thing you know, a new inquiry comes in, the next wedding, or the next thing that genuinely attention right now. And that moment we just talked about, that quiet, honest moment, gets filed away once again. I've had that moment. I've watched other hundreds of planners also have that moment. And what I've come to understand is the moment itself isn't the problem, it's what we do with the pattern underneath it. My guest today is someone who finally decided to stop filing it away. And what she found on the other side of that decision is exactly what this episode is all about.

SPEAKER_00 1:25

You're listening to the Wedding Planner Society podcast, brought to you by the CWP Society.

SPEAKER_01 1:40

Hi everybody, I am Chrissy Thomas, senior educator here at the CWP Society, and I am really glad that you are tuning in today. I want to start by naming something I think most wedding planners and coordinators recognize immediately when they hear it, regardless of how long you've been in the industry and how many weddings you have on the books. There's a version of your business that lives almost entirely in the future tense. And what I find fascinating about this pattern is that it sounds completely different depending on where you are in your career. But it's the same thing at its core. Let's say that you've been doing this for a few years and you have a business that's moving. What this pattern can sound like, or what it what it can sound like living in future tense, is I'll raise my prices next year. I'll update my contracts when things slow down, or I'll restructure my packages after this wedding season. But for those of you who are maybe earlier in your career when you're still finding your footing, still working to build the kind of consistency that feels sustainable, it can sound different. It can sound a little bit like I'll get serious about my business foundation once I'm booking on a more regular basis, or I'll pursue professional development once I have more experience behind me, or I'll worry about credentials once I feel more established, and or maybe even I'll invest in myself and my business once the business actually feels stable enough to justify it. Both versions of this sound reasonable. In fact, they both kind of sound like you being patient, but there is a point where that pattern stops being patience and starts being something else. It becomes a way of operating your business from a permanent holding position, always preparing for the version of your career that you actually want without ever quite arriving in it. I call this chronic postponement. And what makes it so effective at staying in place is that it's always does have a logical sounding reasoning attached to it. You know, for the planner who's been around for a while, the reason is usually momentum. You're booked, you're busy. Stopping to rebuild something feels counterproductive when everything is already moving. So in that case, the contract stays as is. Your pricing doesn't change. The client you knew wasn't a great fit gets booked anyway. Now, for the newer planner, the reason is usually sequence. There's a belief, and it feels like common sense, that certain things come in a certain order, that you build experience first and then you formalize it, that you earn your place at the table through time served, and that the credential or your professional foundation can come later. Once you've proved yourself and the industry that you belong here. And I want to speak to that directly because I think that this sequence belief is one of the most costly versions of this pattern. Here's what it actually produces: a business that gets built entirely through trial and error. Every boundary you eventually learn to hold, you learn because something went wrong first. Every client conversation that you have gotten really good at navigating, you get good at because an earlier version of it didn't go the way that you had hoped. Every pricing decision you finally feel confident about, you arrive after a long stretch about not feeling confident in it and absorbing the cost of that. You know, that kind of learning is real, and I'm not dismissing it, but it is slow and it is expensive. And it operates on an assumption that you have to earn the foundation before you even get to stand on it. And here's what I want you to notice about that assumption it keeps moving with you. When you're new, you tell yourself you'll get serious that once you start booking more consistently. But when you're booking consistently, you then tell yourself that you'll address the business fundamentals once things get stabilized. But then when things get stabilized, something else becomes the reason it's not quite the right time yet. You see that? It's a pattern. And with this pattern, the sequence never even completes itself. And the thing about chronic postponement is that it rarely lives in just one place. It spreads, it shows up across the whole business. And it's worth naming exactly okay, where can this show up? It can show up in your pricing, whether you're newer and you're not quite sure what you're worth yet, or you've been around long enough to know exactly what you should be charging and you haven't done it yet. That postponement sounds the same. There's always a reason that it isn't quite the right time. It lives in your client selection. You can usually feel that in the first conversation when something is off. Your gut is screaming at you. Maybe it's a communication style that signals how the next eight months are going to go and get, especially when bookings feel uncertain, it is incredibly easy for you to take that client to tell yourself, I'll be more selective the next time. It also shows up in the infrastructure of the business, the contracts, the onboarding process, the systems of the things that you know run behind the scenes, the things that never feel urgent until suddenly they are. And it also shows up in professional development in every form it takes. The course you've been meaning to take, the certification you've been telling yourself you'll pursue once conditions improve. Here's what all of these things have in common. What keeps them in the future tense is not a lack of intention. The planners and coordinators living in this pattern almost universally intend to address these things because they do care about them, they do think about them. It's on their to-do list. But what's missing in this is the decision, the actual specific decision, not I should work on this, but this changes now. And the reason the decision is harder than it sounds is that it requires you to stop treating the current version of your business as temporary. It means you have to acknowledge that you've been operating in a holding pattern. And that acknowledgement, that kind of self-assessment, it can be an uncomfortable thing for you to look at. I get it. But the planners that I've watched break this pattern at every stage of their careers tend to describe this shift in the same way. It wasn't a moment necessarily of just an inspiration, but it was a moment of honesty. Something that made them look at one specific area of their business or their development, and they couldn't make the old story hold anymore. Now, Tish Clay, who is our wonderful guest today, is a master certified wedding planner and owner of Simona Lee's events in Tennessee. And she has built a business that reflects real commitment to this profession, not just to the events themselves that she creates, but to the professional integrity this industry deserves. And I am really looking forward to this conversation. And I want you to listen closely because Tish is going to be quite vulnerable and honest here and describing the moment that she recognized herself in this pattern. Because I think you're also going to hear yourself in it. Hish, welcome back to the podcast. You are no stranger to our podcast, and I'm so excited that you are here today. Thank you. I love it here. Oh, good. We will love it when you are here. Before we get into everything, tell me a little bit more about your business, Simona Lease Events, the kind of work you do, and kind of what your business looks like today. Okay.

SPEAKER_02 8:38

Well, so Simona Lease Events is a husband and wife team. So we myself and my husband, we work together. We plan weddings, full service planning, as well as coordination, which a lot of people think of as day of, of course, um, which we're trying to change the spring of no such thing as day of. Um, but we also do floral design. Wow, yeah. Yeah. And we work together, we learn to work together early in our marriage because we used to be a part of our church's couples ministry. And so when we would do events together, we were more of activity coordinators. Got it, got it. And so when we would do events together, uh, me starting out and kind of dipping into wedding planning, I noticed that there was a rhythm that I was still holding on to in events at church that I had pushed over into weddings. And so once I recognized it and he recognized it, he was like, Why don't we just do this together? I mean, we were kind of already doing it, it just wasn't officially titled husband and wife team. And so, but yeah, that's that is what our clients get, they get the best of both worlds. They have a couple who's been married, yeah, kind of ushering them into their forever together.

SPEAKER_01 10:05

Yeah, I love that so much. I feel like you hear a lot about like husband wife photo teams, but you rarely hear about the husband wife planner duo.

SPEAKER_02 10:14

We have a a lot of laughs, even though he doesn't look to be, he's a really silly person. Yeah, he likes to have a lot of fun, and so that brings the guys out of the shell that is known to be the you know, it's her date. Yeah, it there is no such thing. My husband starts the conversation with, you started the party. Yeah, that's a good point. Like people proposed, so yeah, you and you kick this thing off, so yeah, you know, yeah, so it's fun.

SPEAKER_01 10:48

You know, Tish, when you look back in your earlier years in this industry, because how long have you been doing this, Tish? This year's 10 years, actually. Back at your early years, how would you describe the planner that you were then? You know, maybe both, you know, what you were doing well, and maybe where you were probably still operating in that future tense that I mentioned earlier.

SPEAKER_02 11:13

Yeah, I think that in earlier years, I was doing what I thought was right. Some things you kind of just feel you're supposed to do. Um, but I was reworking my processes a lot because there was still that uncertainty that was playing a big part. And I can, you know, say, um, I did start with education early, but if I didn't know how to properly vet the education, and so I was spending time and spending money on things that weren't necessarily the direction I needed to go. And then, of course, now with the education that I've received from the CWP, knowing how to look for what is going to speak to my specific business, the way that I run it, the processes, it's still that in that innate thing that that thing that you have inside of you that's telling you this is direct the direction that this is supposed to go, or this is how this is supposed to flow. Um, but not knowing earlier, you know, just going off of what's hot, what's out there, what's trending, and thinking, I'll change myself to fit this type of XYZ planner or coordinator or whatever. But CWP um kind of speaks to the person and how the person operates, which is easier than you conforming into something that is just a box, yeah. You know, and you pick the area in the box that goes with what you're thinking you're supposed to do. It's not it's not as thorough as it needs to be. Yeah, and earlier self just thinking, you know, I'll just pay for this and I'll just do this and follow the directions, but it still didn't fit me and where I was going. And so now meet this version of me and knowing um some of the structure from the CWP, uh, which goes in line. You know, everything that's one of the things that I love about the CWP, everything that is taught is not necessarily something that you're supposed to do. You don't have to stick to every single rule and thing that the CWP presents. You pull what you need because you, Chrissy and Lori, understand that we're not robots. Yes, we live in different areas, we are completely different people. There's a structure to this thing, but you don't have to do every single thing the same way that Chrissy and Lori do it.

SPEAKER_01 13:56

Yeah, that's not the goal. Like our goal isn't to create, you know, duplicate versions of Chrissy and Lori. We obviously want all of our members to have that base, that foundation that we know is going to help them succeed. But at the end of the day, we want you to create a business that you love. Yes, you know, we were having this conversation about during one of our weekly workshops about packages, how this base and this foundation is what's going to be required for you to do your job. Go through and figure out what you want to add, if it's going to make sense. If you do add it, obviously make sure your pricing reflects it. But we we want to make sure that you're creating a business that again feels like you. And I love that you mentioned that what happened within your start of your career is you're finding yourself molding yourself into something that you weren't. And when you think about being a business owner, isn't that the whole point? Is that you are creating a business that's a reflection of you and that brings you joy and that is something that makes you excited to get up and go to work every day. If you find yourself putting yourself in a box that's not you, you're eventually going to get cramped and almost suffocated in that box of this doesn't feel right. I don't want to do this anymore. Exactly. It doesn't have to be like that. I'm so glad that you mentioned that because I feel like a lot of our listeners are probably hearing you when it comes to I'm seeing what's trending, I'm seeing what's hot. And I guess that's what I should be doing, is looking like this specific planner, but we don't know what that specific planner, what area they're in, what their market can withstand, and and what what their personality is like. It may not work for you. So it's all about finding that, you know, that great education that's going to be able to help you with your base and your foundation. And then you customize your house on top. So that way it's a reflection of you. I love that you mentioned that.

SPEAKER_02 15:38

Yeah. Yeah. It's, I mean, it's something that early on, if you're not paying attention, you miss it.

SPEAKER_01 15:45

Yeah. When it comes to that chronic postponement that I was talking about, basically being in that holding pattern of I'll do this when, or when this happens, I'll do this. It tends to hide really well because it looks like patience. It looks like, well, I'm being patient with, you know, with the steps in my career. Did you experience this? And if so, where did it show up in your business? And how long did it take you to recognize it for what it actually was, which was that chronic postponement and not you just being a patient business owner?

SPEAKER_02 16:13

Oh, yeah, I absolutely experienced this because I paid for that education. Yeah, okay. I paid for the things that I was doing, that quote unquote box that I was pulling pieces out of. And so I wanted to make it work. Yeah. You know, I was like, okay, well, maybe if I fine-tune this little piece, but keep pushing towards the directions of what I purchased, um, you know, then I thought, well, maybe eventually it'll work out. Well, it takes time or it takes a year or it takes two years. And then after a while, it was like, okay, maybe I should drop this altogether and start from scratch, but not wanting not wanting to lose that investment that you put in on that other thing was the driving force to just kind of sitting and staying and you know, just holding on to, you know, what could be?

SPEAKER_01 17:15

Yeah.

SPEAKER_02 17:15

And and it, you know, there was a little delay in there based on waiting on it to work.

SPEAKER_01 17:21

Yeah. How what was that process like? You know, how long were you in that position before you then at that point were like, okay, clearly this initial education I received is not serving me well. When was that next step of okay, I guess I need to find additional education, or were you even hesitant at that point to pursue any other type of education? Because you were kind of burned by the first route that you went on.

SPEAKER_02 17:44

Oh, yeah, I was definitely hesitant. I would, if you know, there was a time when I decided, you know what, I don't know if this is working. I initially thought, well, maybe this, the entire industry is not for me. Because this person that was in the class with me, or this person that took this specific, you know, part of this education, they're thriving and I'm stuck. So maybe I'm in the wrong industry. You know, you start to look within, but there was always something about the industry that would never let me go. It always kind of peeked back into, you know, and that would make me want to push a little harder. And so I would, okay, well, you know what? Maybe I should do what it is that I felt on the inside and just build off of that. But then that makes me start to rework the wheel again. Yeah. And I'm creating these processes and reworking these processes, and it was just now I'm tiring myself out. You are literally on the wheel now, just rolling and rolling, and it's exhausting. Exactly, exactly. And so it just took it took a minute for me to let go because I am once I see the process and I've looked at how it's supposed to go, then I'm gonna work it to perfection. Yeah, there's that word perfection, and so uh I want to see it happen so badly that I'm gonna work it until I can see, okay, I've been doing this for a little too long. Maybe I should shift, maybe I should, you know, it took me um months to years to let go of some processes because I wouldn't look at the process as the issue. I would look at me and say, Well, maybe I'm doing it wrong.

SPEAKER_01 19:40

And I want to kind of speak to what you mentioned earlier because oh, I love that. Thank you for your honesty there. Because I feel like there's two pieces of that I want to talk about. The first that you mentioned when you were kind of looking at the others who probably got that same education that you did, you know, oh well, they're thriving, they're looking good. I want people to hear that because they probably weren't. Exactly. We talk about this a lot on the podcast when we talk about the comparison game and how, especially when it comes to like social media, where everyone, of course, is sharing their highlight reel. So maybe they were sharing all the good things that they were were experiencing, but probably inside questioning themselves the same way that you were. And so I want people to know that. And again, that's something that can also paralyze you from your growth and you moving. But I love that you mentioned too, Tish, that your honesty in the pursuit of perfection, and me and you are both very similar in that, and how that pursuit of perfection can also be a hindrance in your growth because you kept you just knew, like, okay, this has to work. This is and you were looking inside thinking this is a me problem, not realizing the education you received wasn't serving you at that time. Yeah, and sometimes that pursuit of perfection can also cost you and being stuck and keep trying and keep trying. When inside you're like, this clearly isn't working. What I hated about that realization for you of this clearly isn't working, is that instead of you looking at the education I received wasn't working, you looked at it as I'm not doing this right. And that to be honest, that breaks that broke my heart when you said that. And knowing that that was something that could have completely halted you and had you quit this industry completely and not be where you are now is it's sad, but I think it's something that does happen quite often. Yeah, I agree. I feel like if anyone's listening and they're like, I've been trying this, I've I've got, I've received some education, nothing's working. I want you guys to hear this and to not give up. Maybe you just haven't found the group in the community that was meant for you, and then and then find finding one that did. I know, Tisha, obviously, you found it here at the CWP Society. If you want to talk a little bit more about that, you know, when you did make the decision to pursue your certification and also your master's certification, was that part of that larger shift that was already under? Or was that separate? You know, just kind of talking about your journey and finding the CWP Society.

SPEAKER_02 22:06

Yeah, I I think that once I let go of trying to make something work, I realized I'm pretty good at what I'm doing. Let me stay the course, but also let me continue to sharpen my edge. Let me continue to, you know, look at different areas where I can be educated in specific things. So maybe I don't go straight after the full-fledged planning education, right? And that's how I happened to pun the CWP. Not realizing the CWP was in my inbox for a very long time before that moment. Because the CWP was previously called the Bridal Society. Yes. I had subscribed to emails years ago. And because I had started to then dabble in, okay, well, there is, you know, these different areas of education, namely timeline genius who give these free seminars. Let me get better on my timelines. Let me, you know, look at this area. And let me, of course, we do floral. So we sometimes attend free workshops. There were a nice amount of groups that we were a part of, just soaking in some of the things. What we took from it was what would work for us. The rest we just let fall to the wayside because that was something we learned once we decided to stop pulling from that box that I talked about earlier. We learned to take what apply what would apply to our business and help us move a little more structured. And then we left the rest wherever it wherever it was because it wasn't going to serve us. And we knew that after you know, after a while. The processes, the layout, and it was like, oh my god, this is this is the eye-opening, this is beautiful. I feel like she's speaking directly to me. And from there, I dove into what the offerings were for the CWP. And I took advantage of a bundle that was taking place, which was the wedding planner certification. It had the design course in there, and then the master certification was a part of it. And so I went full-fledged education like that in a while.

SPEAKER_01 24:56

Yeah.

SPEAKER_02 24:56

And because she spoke to a lot of the things that we kind of had in place, but didn't know how to structure as well as she was presenting. Yeah, it was, I mean, it felt it felt right.

SPEAKER_01 25:10

Yeah. I love that. I love that you you trusted your gut in that because you could have easily been like, okay, this lady knows what she's talking about, but so did the other lady that I got education from.

SPEAKER_02 25:20

Yeah.

SPEAKER_01 25:21

Your instinct of like, okay, she's speaking my language. I'm I'm clearly I'm already established here, but the way that she's speaking to me, I could be even better with what I'm doing my business, and that you trusted that instinct, and you didn't let getting burned in the past stop you from continuing to grow it and to build the business you wanted to build. I love that. Yeah, yeah.

SPEAKER_02 25:40

I mean, it was I it was way too in tune with the direction that we wanted to go. It was more of a structured thing that helped us see where we were not, and we could be more productive if we could just get these things in line, and it just you mean it felt right, it felt good, you know. Yeah, I even called. I don't know if if Lori knows this, and I think the person I I spoke with when the number was on the web, I spoke with Phil. I feel like it was Phil, and I just called to ask how it would work if I paid for this and how it, you know, how the education would flow. And he said, Tell me what spoke to you about the seminar that you attended. And I told him, I said, it just seemed like Lori was right in tune with everything I needed to see and hear to know that this is the right direction. And he said, Okay, well, thank you so much for your and now I know that that was deal.

SPEAKER_01 26:41

Yeah, I love that story. I love that so much. So, Tish, you know, looking at where your business operates now versus where it was before you broke that pattern, what's the most concrete difference you can point to? And not necessarily just you gaining your credential, but how you actually function your business from day to day?

SPEAKER_02 27:00

Well, the first thing is that I'm not working all day long.

SPEAKER_01 27:05

Amen. You're working smarter, not harder.

SPEAKER_02 27:08

Exactly, exactly. When I have for one, I found the confidence in what I was doing. It wasn't, well, let's see what happens if we do it this way, and then next time we'll do it this way. It is specifics, if A, then B, if B, then C. And that's how every couple now, of course, everybody's not the same, so every couple is not going to be the exact same, but I am the same. Yeah, and that makes the difference.

SPEAKER_01 27:37

Yeah, oh, I love that so much because you had mentioned earlier, too, that you found yourself almost reinventing the wheel with every single client, with every single process, and that is exhausting. Yes, that is also a lot of work, and when you look at and when you really look at that and you count how many hours of work you're putting into having to redo your process with every single client, you're not getting paid enough. Realistically, with the amount of hours you're having to put in to redo every single couple and every single client. Obviously, there's a customization in our process. But when you have that baseline, when you've got your foundation, when you have your your systems and your processes, it just flows so seamlessly. And then when you're adding in the customization, that's what makes it fun. Because you know, that's the extra work you're putting into. But when you've already got it set up, it it makes your job so much easier.

SPEAKER_02 28:32

Yeah, you know exactly where you're going after this, then that. And you can sometimes even know what's going to be what ahead of schedule. And so you get to play a little bit to your point with the couple. You get to relax and have a little bit more fun with them. And that adds to their experience.

SPEAKER_01 28:52

Yep. And all that does is add to your bottom line, too. Because if they're having a phenomenal customized curate experience that also behind the scenes is working like clockwork, they're gonna want to recommend you because they're what they saw was amazing and wonderful, and they enjoyed working with you. That leads to referrals. So it does create this really beautiful pattern of success, to be quite honest, is kind of what I want to call it. Is it creates this pattern of success, and again, not having to reinvent the wheel every single time, that's a lot. That is so that's so much. That's just too much. Yeah, it was exhausting. Yeah, I can imagine it. Honestly, that's the kind of thing that leads to burnout too. It's when you're completely having to reinvent the wheel every single time. Couples feel that they can feel when you're just kind of almost learning on the go with them. Yeah, they can feel that when you don't know what it is that you're doing, they can feel when your systems and processes aren't working smooth smoothly because things start falling through the cracks. Yeah, and they they can they can know that it's that they can feel that your vendors who you work with can also feel and notice that. So I'm so glad that you mentioned that because it is worth mentioning that you're not having to reinvent the wheel when you know what your baseline foundation and your structures are. Yeah, exactly. You did mention confidence earlier, and I I do want to talk about that. You know, I think there's an assumption that when someone takes a significant professional step that confidence follows them. Does that did that hold true for you, or was it a bit more complicated? Did you like once you gained your certification, were you immediately confident, or did you have to kind of grow into that confidence, even though you had the credential back in you?

SPEAKER_02 30:25

I think for me, the confidence came in a couple of different in a couple of couple of different times. Okay. So the initial sprout of confidence came when I realized I'm in line with what's being taught as the foundation based on what the CWP teaches. But then you have to take what you don't know and try and figure out how to implement it. And so that's new. Yeah. So of course, there's going to be a little bit of structure rebuilding. You're not sure if this is going to work the way that it should. And so you're kind of feeling your way through, but eventually seeing how it works for you and how you implement practices and things of that nature, then it starts that confidence that may have been lacking in a specific area starts to build, you know. Yeah. Once you you figure out your way and your rhythm and your your mode of operation, then you know it kind of boosts what was missing.

SPEAKER_01 31:30

Yeah. I love that. I love I love how you worded that because you're right. I think confidence isn't just a one-way street. There's many different roads of confidence based off of what you know how our businesses are structured. Like I could be really confident in executing a wedding day, but lacking when it comes to creating a really good timeline, or lacking when it comes to my behind the scenes, or lacking when it comes to marketing. So there definitely are different avenues of where you can take your confidence. But you, I love that you mentioned it kind of gave you that almost that validation that okay, at least my base is right. At least I have that foundation correctly. Now I need to kind of tweak my dining room. Now I need to tweak my living room when I'm when I'm thinking about like mentally, you know, picturing a house that we're building like our business. Yeah. But that realization that, you know, okay, I've been doing this for years. I'm clearly still doing it right, but now I know I can do it a little bit better. That really does kind of bump up that confidence. I love that you mentioned that because I feel like there's probably a lot of experienced planners listening who are like, well, I have been doing things well, but kind of having that validation, but also knowing, oh, I could be doing this better. I think a lot of more experienced planners would love to hear that.

SPEAKER_02 32:38

Yeah, I think there's always room to sharpen your edge. You never stop learning. And so when you can have the opportunity to learn something that is already in line with what it is that you do and what you believe and what you feel, that just makes it even better for you.

SPEAKER_01 32:55

Yeah. I just think that your confidence just grows even more. Like you could have a baseline confidence if I'm good at what I do. But to be able to build upon that confidence, especially as you grow and grow into this industry, you're just adding more layers to to who you are and how you run your business and that confidence that just shows through. I think that just showcases your passion about this industry even more. That that is just going to start oozing out of you, that you're just filled with all this knowledge and all this confidence. People are gravitated towards that. It kind of reminds me of a conversation I had with one of our certified educators, Emma, who she assists uh she assisted a local venue. It's one of our one of our fellow friends, she's also in Tennessee. She's my Memphis girl. Yes, exactly. So she had mentioned that because obviously she's been doing this for so long, she's educated, she's filled with confidence and knowledge. She carries herself in a certain way when she's on site for working a wedding, to the point where at the wedding she was helping the venue out. Everyone thought she was the planner or the coordinator because it's the way she was carrying herself. It's like, oh, she clearly is the one in charge. And it's like, oh no, no, no. I'm I'm I'm not the coordinator, I'm just the vegan manager. Your coordinator's right there. So it does really kind of give you a little, you know, shoulders back, head up, feeling good about yourself when it comes to when you create a business that you're proud of, it the confidence just comes with it and your body shows that. Yeah, I agree. For someone listening right now who maybe recognizes themselves in this conversation, who knows what that postponement is real, but they haven't found that edge yet, what would you want them to hear?

SPEAKER_02 34:33

I would love for them to understand that you never stop growing. And because you never stop growing, you should never stop seeking education and an opportunity to get better at whatever it is that you do. Even if you are at the top of whatever industry or whatever area that you are in, there's always room for growth, there's always room for more. And we can always give a little bit. When you give, you're open to receive, right? It's the the thing with the hand. If your hand is always closed, you can't receive. And so, you know, giving of yourself, giving of your time opens you up, but receiving, especially from the CWP, which is a give and take relationship. We're a community, right?

SPEAKER_01 35:23

Yeah.

SPEAKER_02 35:24

So I think that though having those things in mind, it just can only help to elevate you and to help you grow.

SPEAKER_01 35:33

Yep, exactly. Don't don't get yourself so stuck that you aren't growing with the industry that's always evolving and always improving. We you have to ride that wave with them, and that requires you to have that open mindset. Be willing and able to receive, like you mentioned, Tish, is going to allow you to ride that wave with this industry because again, it's always changing, it's always evolving. So, Tish, thank you. Thank you for your honesty. Thank you for being super vulnerable there too. This to me was a kind of conversation I were I was hoping we have. It's about recognizing whatever pattern it is that's holding you, that's stopping you, naming that pattern and deciding that you are officially done with it. So, what I want the people listening to this episode to hear is that you didn't stumble just upon this podcast. You're here because you care about this work. You care about doing it well and about building something that lasts. And if Tisha's story landed with you the way that I think it did, some part of you is already thinking about the place that you are in your own business where that postponement lives. I'm not going to tell you to think about it. I'm going to tell you to do something about it. The CWP Society's executive and master certification program exists for planners and coordinators who are ready to stop building in the future tents and start building now. This is the foundation, and it's a real one. It's backed by the world's premier wedding planning certification and membership, and it's built for planners who are serious about what they are creating. You can take that next step by visiting cwpsociety.com. Tish, thank you so much again. And we will be back next time. Thanks, guys, for joining.

SPEAKER_00 37:11

And before you go, we have a little something just for our podcast listeners. If you are ready to elevate your career as a wedding planner or coordinator, you can use code podcast to receive$50 off the executive or master certification program. This code is valid until the next episode releases. So be sure to take advantage while it's available. This offer can't be combined with any other discounts. Visit cwpssociety.com to learn more.