HwP: Alex Highsmith, Pentire & Spirited Away Artwork

Hospitality with Purpose

HwP is the podcast of the College of Hospitality Management at Johnson & Wales University. This in-depth look into the dynamic field of hospitality will feature expert interviews, live sessions from the DownCity Providence, RI campus, and re-occurring features like Hospitable! w. Nick & Dean.

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Hospitality with Purpose

HwP: Alex Highsmith, Pentire & Spirited Away

March 20, 2025 • JWU College of Hospitality Management

Alex Highsmith, General Manager and co-owner of Spirited Away and Brand Representative for Pentire Zoomed into the HwP studios for an awesome conversation about the Sprit Free Movement. Alex shared with us her journey to becoming a managing partner of America's first spirit free bottle shop, her path toward repping premium NA options like Pentire, and her takes on spirit free's place in the current F&B landscape. This was a fun episode that covered a TON of ground...as well as a killer spirit free martini recipe! Check out more from Alex by following @SpiritedAway.co and @ahigh4life on Instagram! Be sure to check out other episodes of HwP and Hospitable wherever you download your podcasts. Huge shoutout to JWU's Center for Beverage Excellent and Innovation from bringing Alex on the Pod! To learn more about how JWU is an educational leader in beverages, check out @JWUCBEI