Becoming Unapologetically Me with Helen Norbury

Business Hybrid Athletes with Helen Norbury

Helen Norbury Season 5 Episode 3

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Helen Norbury sees the lessons of hybrid athletics boosting business success.

She discusses her journey from completing a walking marathon for charity to discovering and competing in Hyrox events. She explores how the traits developed as a hybrid athlete can be directly applied to becoming a successful entrepreneur. 

If you want to apply to have Helen help you exceed your own expectations, email her at helen@helenannenorbury.co.uk or send her a DM on Instagram, or follow her on LinkedIn.

Helen draws parallels between the structure and challenges of Hyrox competitions and the demands of running a business. There is power for athletes in recognizing their inherent capabilities and how they apply to entrepreneurship. Helen emphasizes the importance of consistency, energy management, and maintaining a passion for the process, both in fitness and business.


Episode Highlights:

 • How Hyrox rocked Helen’s understanding of fitness

 • How fitness connects in a real way to business life

 • The shared traits of hybrid athletes and entrepreneurs

 • Discipline over motivation and long-term thinking

 • You have more resilience and mental toughness than you think

 • Time management, priorities, coachability, and self-awareness

 • Energy management and nervous system regulation

 • What is your identity without your results?

 • How Hyrox stations mirror business challenges

 • Helen’s words of encouragement for aspiring entrepreneurs


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