046 Unlock the Potential of Your Website's Home Page with Alex Collier

This week's episode is all about your website's home page! Alex Collier, a brand and web designer, joined me to talk about the importance of a well-designed homepage, common mistakes photographers make when designing theirs, the importance of including clear and compelling calls to action, and more. Alex also shares her formula for creating an effective homepage that you don't want to miss out on!

Takeaways

The homepage is the first impression and should capture attention and establish trust, while the services page is more conversion-driven and provides detailed information.

Common mistakes on homepages include not clearly indicating the location, burying important information, and not including enough content.

It is important to have clear and compelling calls to action on the homepage, using action verbs and guiding the user through their experience.

Must-have elements on the homepage include sections for linking to other pages, showcasing testimonials, including an email opt-in, and providing a call to action to the contact page.

Organizing portfolio and pricing information by category is more streamlined and relevant for potential clients.

SEO is important for ranking in search engines, and internal linking can help improve the relevance and visibility of important pages.

The key takeaway is to put yourself in the client's shoes and make the website experience easy and seamless for them.

Chapters

00:00 Introduction
02:43 Importance of Homepage and Services Page
04:22 Common Mistakes on Homepages
06:35 Above the Fold and Length of Homepage
09:24 Importance of CTAs
14:27 Must-Have Elements on Homepage
19:45 Importance of SEO and Internal Linking
19:51 Final Takeaways
20:52 Fun Question: Taylor Swift
22:39 Conclusion

Transcript

[00:00:00] Sandra Henderson: Happy Wednesday and hello from Florida. I am here with my husband and my friends taking a bit of a working vacation for the next couple of weeks, but I've had enough things get in the way of this podcast since I launched season two with unexpected hurdles and things making me have to push pause. I wasn't going to let this vacation be one of them because I am so So excited about today's interview.

[00:00:23] I know I say that every week, but I really do mean it this week. I'm joined by my friend, Alex Collier, who is a brand and web designer that specializes in working with show it website. My website platform of choice is show it. I have nothing but good things to say about them. I have a lot of gray hairs from the website platforms that I was using before this, that were so complicated and.

[00:00:46] Moving to show it was easily one of the best decisions that I made behind the scenes in my business. So this conversation with Alex, where we talked about some of the things that you can do to your homepage and your services page, like having clear calls to action, where you should put your testimonials.

[00:01:01] If there's any place you should be putting opt ins, the importance of SEO. This was such a great conversation and as we're heading into busy season and we're coming into the last of our, you know, time off before our calendars start to get a little bit crazy, this is the perfect time to be sprucing up your homepage because SEO takes a little bit of time to kind of like ruminate before it starts working.

[00:01:22] So if you put that work in now while you're going to be getting busier as the spring gets started. That will all be paying off as you head into wedding season and when things start booking in towards the fall. But quickly, before I get to this interview, I want to tell you guys a little bit about a brand new masterclass that I have coming out next week.

[00:01:41] I haven't announced this anywhere. So if you're listening to this episode, you are getting a little bit of a sneak peek. All of the details are going to be going live on social media and all of the places tomorrow. But this masterclass is called inquiry to onboarding, creating an effortless client journey.

[00:01:56] This is a free short and sweet masterclass that's tailored specifically for busy photographers like you who want their businesses to thrive without being tied to their inbox. 24 seven, I show you how to streamline and personalize your client experience from the moment of potential lead fills at your contact form.

[00:02:12] And not only that, we're also going to be talking about how to automate your onboarding process, ensuring that even when you're at a busy wedding day or at a session, or even taking a well deserved break, your potential clients feel supported and engaged every step of the way. Okay. Because your inquiry to onboarding processes are about more than just being first to respond.

[00:02:31] They're about creating a seamless experience from the very first inquiry right through until your booking confirmation. This class, unlike other masterclasses, there's not a single time that you have to log in and watch it. It is going to be. Available free and on demand for seven days. So that's going to be launching officially on April 3rd and it is going to be available on demand so you can watch it anytime it fits best into your schedule up until April 10th.

[00:02:57] I am all about finding ways to do things that work best for you and finding ways to be able to fit things into your schedule is a huge part of that. So I wanted to make this masterclass available for you whenever the best time is that you can You can log in and you can check it out without having to just sign up and hope it works.

[00:03:15] Hope that you can catch the replay later. If you're interested in getting on the waitlist for this masterclass, just head over to simply Sandra Yvonne dot CA forward slash waitlist, and you'll get all of the details delivered right into your inbox as soon as the class goes live. All right, now time for the intro, and then we're going to get to Alex's interview.

[00:03:33] Welcome to keeping it candid. I'm your host, Sandra Henderson, an international wedding and family photographer and business coach. Thanks I help wedding photographers use systems to build out the back end of their businesses to gain control and continue to thrive no matter what life throws their way.

[00:03:47] And on a more personal note, I'm a strong eneagram 3 wing 2 who is obsessed with tacos, and my love for traveling combined with navigating chronic illness life are just two of the many things that drive my passion for all things systems, workflows, and beating burnout as a business owner. Join me every week for a candid behind the scenes look at what it's really like working as a wedding photographer, where I'll give you actionable steps to take your business to the next level.

[00:04:12] Absolutely no fluff here, friends. So go grab your favorite notebook and pen, and let's dive into this week's episode.

[00:04:21] Alex, thank you so much for joining me. I'm so excited for this episode on the podcast today, but before we dive into all the goodness that I know you have in store for the listeners, I would love it if you could just take a quick second to introduce yourself and let everybody know what you're all about.

[00:04:35] Alex Collier: My name is Alex from Alex Collier Design. I am a brand and web designer. I work with wedding pros. I'm helping them elevate their brand so that they can connect with their dream clients and really showcase their talents and their expertise. I do that through brand and logo design, custom website design.

[00:04:50] I work in show it. I'm a show it design partner. And then also I self show it templates. So I'm really passionate about helping wedding pros along all the different parts of their business journey.

[00:05:02] Sandra Henderson: I love that so much. And we definitely have to give a little shout out to ShowIt because I absolutely love them. I cannot tell you the migraines I gave myself trying to figure out my website before I moved to ShowIt. Like the platform that I was on was an absolute nightmare. , so yeah, I am, I'm a huge ShowIt stan over here.

[00:05:21] Yes, me too. Having a great website, I think we know, especially like being in visual industries, like we both are is really, really important. , but I would love to hear if you think it's more important to have like a really inviting homepage versus let's say, for example, for wedding photographers, a really inviting weddings page.

[00:05:42] Alex Collier: Yeah, I think so. Both are really important. I think, I think it's just important to understand the different.

[00:05:52] So you could think of your homepage as the homepage's job is to capture someone's attention. This is probably like their first impression. So you want to make that really great first impression with them and start establishing no like and trust. It might be their first time coming across you at all, whereas the services page or your weddings page, for example, is more like someone who's maybe closer to a decision point.

[00:06:12] So that page is going to be more like conversion driven. It's going to go into a little bit more detail. So, You could think of your homepage as being like, , getting someone excited about the idea of working with you. And then your services page is really kind of like driving that point home and getting them to actually hop over to that contact page, , and become an inquiry.

[00:06:29] So I don't really expect someone from the homepage To start to, to like jump to that contact page and inquire. Like that's probably an unlikely thing that's going to happen. , but the homepage is more about like encouraging them to. Learn more about working with you about, you know, about you, that kind of thing.

[00:06:44] And I actually think it's really interesting to use the word invite, because that is a comparison I make a lot is that your website is like a wedding invitation, which, you know, perfect for, Those of you in the wedding industry to think about it that way, , because it just, it sets the tone. It sets the tone for your entire client experience the same way a wedding invitation sets the tone for the wedding.

[00:07:03] , and it, , you know, it just like communicates so much about their client journey that they're going on. So it's, it's really like the first part of that journey. So that's, I think what, what the difference is between your homepage and your services page. No, those are 

[00:07:16] Sandra Henderson: such great points. And I love like the example of how you can think of your website in a context of like a conversation with your clients.

[00:07:24] I think that makes it so much easier to understand for me, at least anyway. , and having that like inviting part, be the homepage and introducing and like getting to know each other a little bit. And then once you're ready to, you like what you see, See you move on and you start getting more into the nitty gritty details.

[00:07:40] What are some common mistakes you think that wedding photographers are making on their homepages? I would love to hear your thoughts on that because I'm sure you see all kinds of things. 

[00:07:48] Alex Collier: Yes, I think okay so the biggest one that I see a lot is not either not including your location. Or sometimes people will include the location, but it's like, not super obvious.

[00:07:58] It's kind of buried in the bottom of a long paragraph or something. photography is a very local service. , so people are wanting to know that you are in their area. So that is something that needs to be pretty front row and center. , and also for SEO purposes to your location. That is something you're gonna want to find a high volume keyword for and optimize your page for that keyword.

[00:08:18] So your location should be in your H one when we're thinking about like SEO settings. And, , not that it necessarily has to be like the biggest thing on the page. Maybe that's why people kind of get turned off by that. They're like, oh, I don't want it to say like, huge on the page, my location. , I don't think it needs to be that.

[00:08:33] It can be, the font can be smaller, but it should be pretty obvious when someone lands on your, on your homepage where you are located. Yeah, I 

[00:08:42] Sandra Henderson: totally agree. Even just, , bringing guests on for the podcast, I always like dive into the website to try and make sure like I'm staying in the right place that they're from and things like that.

[00:08:51] And it's so hard to find that information. So I've actually started asking people now when I, when, , I get the information for the podcast, because yeah, it's not something that, , people very commonly have front and center. 

[00:09:03] Alex Collier: Yeah. And your homepage really is like one of your best opportunities to rank in Google.

[00:09:08] So. You really want to be optimizing that for your keyword and thinking about, , like your heading structure on the page as well. What your thoughts are 

[00:09:16] Sandra Henderson: on having things that are like above the fold, having a really long homepage that people can scroll through, if there's any benefit to those. 

[00:09:22] Alex Collier: Yeah, that's a great question.

[00:09:23] So I think that, , yeah, the fold is still a thing. I think it's important to have your most important content above the fold, like having some sort of, You know, statement about who you are, what you do, where you're located. I do think in this day and age, like we are trained as users to scroll. So we're not going to land on a webpage and not know that we scroll.

[00:09:42] Like, I think that's just almost like instinctual behavior at this point that we start scrolling. So I think as long as you're kind of important headline is like that towards the top, like, you know, I think a lot of people like to do the big, splashy headers that have like a beautiful image and their logo.

[00:09:55] I think that's okay. , as long as, you know, with one little scroll, I can then see, Your location and all that important stuff, like maybe a call to action. And I also think people stress out about, yeah, they just, the idea of scrolling and people assume that we don't scroll, I would say a lot of times, I think a mistake I see is that people don't have enough content on their homepage.

[00:10:14] So, and that's important for both SEO reasons because Google favors content, rich pages. And also for the user experience. So, you know, if you're just giving people like two sections to scroll through, that's not much of an experience for them to, there's not many options you're giving them for things to explore further.

[00:10:29] , but if you are, you know, giving them lots of different opportunities, lots of different calls to action on the homepage, then they're gonna, they can scroll and they can, you know, guide themselves through that experience. It doesn't have to be like, they don't have to scroll to the bottom. , some people might, some people might see something along the way that they want to click and go see and like, that's okay.

[00:10:48] I'm 

[00:10:48] Sandra Henderson: so glad that you brought up CTAs because I know, speaking from my own experience anyway, when I was first building out my websites, I didn't have any CTAs anywhere on my homepage. , and so from the web design perspective, I would love to hear what your thoughts are on the importance of CTAs and if there's such a thing as too many, if there's such a thing as too little, what are your thoughts on those?

[00:11:11] Alex Collier: Yeah, I have lots of thoughts about CTAs. , so I think that the important thing to remember with a CTA, I mean, CTA stands for call to action, is that you're inviting someone to take action. So a lot of times you'll see on people's websites, they'll have a button that'll say something like our services, our portfolio, like that is not an action you're asking someone to take.

[00:11:29] It's just a thing on your site. So I think it's a, it's much more powerful with your CTAs to like use an action verb. Like think of it how, you know, that's advice. We've heard about like, I mean, I haven't done a resume in a long time, but about resumes, like you include an action verb at the, at the beginning, kind of the same thing, like explore our services.

[00:11:46] It's just like kind of a subconscious thing to remind people, like, I'm actually asking you to take an action. And it's just more inviting for them to click on that. , as far as too many CTAs on your homepage, that's not really something that is concerning to me. I would say limit yourself to one CTA per session.

[00:12:01] Section is the way I would think about it because a lot of times what I'll see is people have these sections on their home page. It's like five different things and it's like, go to the blog, go to the about page, go read testimonials and just, it's kind of overwhelming. I think you want to find the balance between you want your user to have control.

[00:12:18] You don't want to like force them into anything on your website, but you also, . Want to be their guide, right? Like you are guiding them through this experience. So in a sense you are telling them what to do, even though they're obviously not forced to do that. They could scroll past that, pick a different call to action.

[00:12:33] I think of it almost like, I don't know if you ever read when you were a kid, those like, whatever they called, choose your own adventure books, you know what I'm talking about? And it would be like, turn to page 55 if you want this to happen. Yes, I 

[00:12:44] Sandra Henderson: love choose your own adventure 

[00:12:45] Alex Collier: book. Yeah, that's kind of how I think about your home page.

[00:12:47] It's like your 

[00:12:48] Sandra Henderson: user is choosing their own adventure book. Fun little side note is Neil Patrick Harris, his autobiography is a choose your own adventure book. So some of the like ways that you, adventure through the book, you end up with like a completely made up story that's not true. , and then some of them are true and it's such a fun book to read.

[00:13:06] I was so excited to get to dive back in to choose your own adventure as an adult. 

[00:13:11] Alex Collier: Yeah, and people might like, if you're reading that book, you're probably going to go back and be like, oh, well, what had, what would have happened if I had picked this other thing? And I think that's with your website too, like.

[00:13:20] People, it's not necessarily a linear journey. Like people might explore it different ways at different times. , wedding photography is such a big decision. Someone is probably visiting your site multiple times potentially before they're even reaching out to inquire. , and definitely, I think after they've inquired and when they're like, actually at that decision point.

[00:13:38] So that's definitely something to think about. 

[00:13:41] Sandra Henderson: I wanted to take a quick second to tell you guys about something that I use in my business day in and day out and truly don't think that I would have survived this long in the wedding photography industry without it. That's HoneyBook. HoneyBook is an all in one CRM system that helps you manage Everything that has to do with your client, whether that be contracts and invoices, receiving payments, managing client files and email communication, sending questionnaires and other templates, literally everything that you could need to manage your client's experience is available within HoneyBook.

[00:14:15] You can keep it all on brand. You can build out comprehensive workflows that have all kinds of automations that take endless amounts of work off your plate. If that's something that you need in your wedding photography business, there truly could not be a better time for you to get started. Head over to share.

[00:14:30] honeybook. com forward slash Sandra to get 50 percent off your first year of HoneyBook. , and I think something that is really important to remember when it comes to putting CTAs on your website is that it's really important not to assume that people are going to know what to do next, that you want to really just be.

[00:14:49] Make it as easy as possible for them to work with you and guide them through those steps and make it take all of the thought process away for them. And the easier you make it for them, the better an experience they're going to have before they've even had a chance to contact you. Yes, 

[00:15:04] Alex Collier: and I think that's where it comes, like, when people talk about being clear versus clever, like, calls to action and your website navigation, those are definitely places to be clear, rather than using, you know, even the word, like, inquire, I mean, I will, I don't have a huge problem with people using the word inquire for that page, but contact is maybe just more straightforward, like, people are used to seeing that more, or like, journal versus blog is another one I see a lot.

[00:15:27] , not that there's like hard and fast rules about it, but just things, things to think about when you're thinking about it from the user's perspective. 

[00:15:33] Sandra Henderson: Yeah, absolutely. You said it so well, the clear versus clever. I think that's really going to resonate with people because we get really wrapped up in wanting to be clever and unique and set us apart from everybody else.

[00:15:44] But sometimes that like you, it's easy to go. too far and get overwhelming and just do too many things. But if you keep it simple and straightforward, you can still have touches of that cleverness, but just make it easy and not overwhelming. 

[00:15:59] Alex Collier: Yes, people are, I mean, planning a wedding is a big job and hiring your vendors is a big job for, for couples.

[00:16:05] So, , they're probably looking at a lot of different people's websites. They're balancing all the other things that are going on in their life. , they're not wanting to spend a ton of time trying to figure out what's going on on your website. They want you to, yeah, they do want you to be their guide.

[00:16:17] Sandra Henderson: Yeah, exactly. What are some must have things that wedding photographers should absolutely be implementing on their website as soon as they finish listening to this episode? 

[00:16:29] Alex Collier: Things that they should implement on their homepage. I guess I have kind of like a, a formula of like what I include on the homepage.

[00:16:36] So I guess how I think about it is I do think about it in terms of sections. And I think about it in terms of the other pages on your site. Like your homepage is kind of. You know, the point where people are then going to head out to all these different pages. So I almost think of it as like a section for each additional page on your site.

[00:16:53] So like a section on your homepage that links out to your about page, it gives a little, you know, blurb about you, a section that's about your, your services. , and that one, I would make sure you to include pretty close to the top of the page, because I think that's like the most important place you want to send people first, because that's where they're going to get that detailed information about like.

[00:17:11] The experience of working with you, your photography style, potentially pricing information. , so that's where I would really be trying to send them next. And I noticed actually on your site, you do, like, for the different types of photography you have, you have, like, they can choose which one to go to after your homepage.

[00:17:26] And that's exactly what I always recommend if someone has, like, if they don't just do wedding photography, for example, like, let people, again, they're choosing their own adventure, they're like, yeah, I'm here because I'm getting married and I want to hire a wedding photographer, or, you know, maybe I'm here because I am wanting brand photography or something like that, , So I think that's super important to include.

[00:17:46] And I also really like to include in addition to like linking them out to those different pages, your portfolio, et cetera. I also like to include testimonials on the homepage. , I think sometimes people kind of relegate testimonials to just its own page. But I think it's so powerful to include some of that social proof on the homepage.

[00:18:02] Even if it's just one and you're pulling out like a really great headline from that testimonial, you're just kind of reiterating the things that you are yourself saying on that homepage. , so I like to put that kind of towards the bottom. If you have an email opt in, like if you have an email list, that's a great thing to include on your homepage kind of towards the bottom.

[00:18:20] And then also I always want to end the homepage. I mean, obviously it ends with the footer, but before the footer, I always want to include a call to action too. The contact page, because again, you know, I do find it unlikely that someone would jump from the homepage to the contact page, but in case they do, you definitely want to give them the opportunity, , or, you know, if they're visiting your homepage after they've explored the site a little bit, so definitely like link them to that, that contact page as well.

[00:18:42] Sandra Henderson: Those were such amazing takeaways. , it actually gave me a little light bulb to another question that I'm going to throw in here. , you brought up a great point when you were talking about my website, how I have like a page for families and a page for weddings, a page for branding. When I was first starting out, I made a website that had like a portfolio page and that's where people would go to look at all the photos that I have and there'd be different categories and then I'd have a pricing page and all the different categories would be under there.

[00:19:09] Do you think it's more beneficial to have it organized with like pricing and portfolio versus families and weddings and if there's any benefit to doing one or the 

[00:19:19] Alex Collier: other? Yeah, I definitely prefer doing it like how you do it by category. So, , you know, if I'm Wanting newborn photography, for example, like your wedding pricing and wedding portfolio is really just not relevant to me as a, as a client.

[00:19:33] , and so it's kind of just like cluttering up the experience a little bit. So I would say it's just a more streamlined experience to just send me to a page that's here's newborn photography. Here's all the information you need to know. Here's, you know, the pricing, the testimonials, the portfolio, it's all right here.

[00:19:48] And then the other great benefit about doing it that way is for SEO. So. , like I said, your home pages is a really great opportunity to rank your services page is as well because then you can kind of Get it a little bit more niche down as far as, you know, let's say, let's keep going with the example of newborn photography, , your homepage, maybe you're optimizing for a wedding photography.

[00:20:07] Cause that's the main thing you do, but then your services page for newborn photography could be, , Optimized for that, that could have that keyword in the H one, just lots of content about newborn photography. And again, Google loves content, rich pages. Another thing I thought I meant to mention about including on your homepage.

[00:20:24] But kind of goes along with what we're saying as far as like optimizing that page for SEO is including helpful content. And so a lot of times that probably means blog posts, but that is called internal linking when you're linking to pages on your own website. And that is a great signal to Google to show what pages on your site are important to show just the relevance of your content.

[00:20:44] So for example, if you're doing it that way, you could then on that newborn page have like specific blog posts that are newborn sessions, for example. Oh, 

[00:20:53] Sandra Henderson: that is so, so helpful because I really think that I say this all the time, but I feel like it's never been more important to focus time on SEO. It's so difficult to feel like you're getting any sort of return on your investment when it comes to social media.

[00:21:08] , so I hope that listeners are getting a big takeaway from this and are going to go and spruce up their websites a little bit so that they can start ranking on those search engines. Yeah, totally. , do you have any final takeaways that you would love to leave the listeners with before we wrap things up?

[00:21:24] Alex Collier: I think it all just comes back to putting yourself in your client's shoes. And again, thinking about the fact that they have, you know, they're trying to accomplish a goal. They're trying to book a wedding photographer and your job is to make it as easy and seamless of an experience as possible for them to do that.

[00:21:40] So that is kind of just the frame of mind, I think, to put yourself in when you are creating your homepage is how are you guiding them through that experience? How is it? making sense for them. , And just, yeah, maybe getting out of your head a little bit as far as like what, like, you know, there's no necessarily right answers or wrong answers.

[00:21:57] It's just, you know, being helpful to your client. 

[00:21:59] Sandra Henderson: I have a huge like round of applause for keeping things easy. I want to keep things easy for me. I want other photographers to keep things easy for them. I want it to be easy for the clients. Like life is hard enough. We don't need to make it even more difficult by adding unnecessary things.

[00:22:14] Like just keep it easy. Yeah. , so before I let you go, I have one last question for you, a fun little would you rather question. Okay. So I want to ask, would you rather have free tickets to see Taylor Swift for life and you get to go to whatever show you want to, or spend one day hanging out with Taylor Swift?

[00:22:38] Alex Collier: Okay. I think I would for sure spend one day hanging out with Taylor Swift because. I mean, that would just be, you know, I mean, I love this question. You obviously know I'm a huge Swiftie. , So yeah, I actually, this is a funny story. So my, so I went to Notre Dame for college and that's where Taylor Swift's little brother went to school.

[00:22:56] And so she and her family were like touring campus while I was there. And we had, my roommates and I had actually gone to her concert in Grand Rapids, like the night. before. And so, so I guess, I mean, she must have just been in the area. And so I was at work. I had this like desk job and my roommates texted me and they were like, we just met Taylor Swift.

[00:23:14] I was like, no, you did it. This was like before you could send pictures over the phone. So like, I didn't see a picture. I just, they told me, so I thought they were joking at first, but no, they, they really got to meet Taylor Swift. , and I missed it cause I was at work. So, you know, I feel like ever since that day, I've been, I need to make up for last time.

[00:23:30] Oh, that's 

[00:23:31] Sandra Henderson: awful.

[00:23:35] Yeah, for sure. And just kind of like an extra push to push you into self employed life so the next time you get a text about Taylor Swift being around you can just leave. Right, drop everything. 

[00:23:45] Alex Collier: I don't think I could have made it there in time because it was across, maybe I would have. Too far. 

[00:23:50] Sandra Henderson: Taylor Swift can bring out lots of adrenaline.

[00:23:52] I feel like you go faster than you ever have in your life. Awesome. Well, this was so much fun. Thank you so much again, Alex. This was such a great interview and I cannot wait to connect with you again soon. Awesome. Thank you. Like I was talking about at the beginning of this episode, your SEO takes time to work.

[00:24:11] You can't just put up a blog post or change keywords on a page on your website today and expect them all to be working and showing up on Google tomorrow. It takes time. Sometimes it can even take months for these things to start working. So now is the perfect time while you still have a little bit of extra room on your plate to be able to make those changes to your homepage, to your SEO, and then let it do its thing while you're busy in the space.

[00:24:35] For all of my friends who are a little bit southern in the U. S. I'm so jealous that you guys are already starting to see the signs of spring. But for all of my friends that are in the northern states and up here in Canada with me, we still got some time to go. I don't have my spring minis planned until the middle of May.

[00:24:51] , I'm thinking they might have to be rescheduled a little bit early, but it is still way too soon to tell. Once I get back from my trip, I'm going to be officially on Magnolia watch 2024, which is always an adventure. And then after you're done making those tweaks to your homepage, I want you to head over to my website, simply Sandra Yvonne.

[00:25:10] ca forward slash wait list to get on the wait list for my brand new masterclass inquiry to onboarding, creating an effortless client journey. You guys are going to love it. It is a short and sweet masterclass. This is not one of those one, two hour masterclasses where you have to listen to people deliver a lot of fluff just to be picked up.

[00:25:28] To at the end, just like the podcast, this is short and sweet with actionable takeaways. And I want to make sure that you are actually getting something for the time that you're taking out to watch this. And speaking of your inquiry to onboarding process, I'm going to be back next week with a brand new episode where I am going to be sharing three things that you absolutely want to have in your inquiry and onboarding processes.

[00:25:51] This will be a little sneak peek into what to expect in the masterclass. So make sure you check it And until then, you guys will find me on the beach seaside, soaking up all the sun I can get. Have a great rest of your week. And I will be back next Wednesday. Thank you so much for listening. You can find full show notes from today's episode at simply sandra Yvonne dot ca forward slash keeping it candid.

[00:26:14] In the meantime, let's connect. You can find me on Instagram and tech talk, just search simply Sandra Yvonne. And if you're loving this podcast, I'd be so honored if you go ahead and hit that subscribe button and leave a review. Until next time!