Keeping It Candid - Wedding Photography Unfiltered with Sandra Henderson
You’re not new to the wedding photography game. Everywhere you look for help with the business side of things feels like it’s at a beginner level, tailored for someone who doesn’t know what they’re doing. You implement your takeaways and come out feeling like you’re no further ahead than when you started… And that’s definitely not what you signed up for. You want your time back. You’re done with saying “I just need life to slow down and then I can do XYZ”. You’re ready to say goodbye to endless hours at your computer and feeling burnt out at the end of every year. You’re ready to make your business *better*, so it’s easier to do more of what you love - creating magic behind your camera. Join me for a candid, behind-the-scenes look at what it’s really like working as a wedding photographer–where I’ll give you actionable steps to take your photography business to the next level. Welcome to Keeping It Candid - Wedding Photography Unfiltered with Sandra Henderson.
Keeping It Candid - Wedding Photography Unfiltered with Sandra Henderson
050 Embracing Your Uniqueness with Yasamin Salavatian
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Season 2
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Episode 50
Today I'm joined by Yasamin Salavatian, a storytelling strategist and positioning coach, to chat about the importance of showcasing your unique personality in your photography business, and how you can incorporate more of who they are personally into your brand and messaging to set yourself apart.
Show Notes: https://simplysandrayvonne.ca/uniqueness-yasamin-salavatian
Template Shop: https://simplysandrayvonne.ca/shop
Freebie from Yasamin Salavatian: 5 Ways to Build Your Personal Brand From Scratch - https://yasaminsalavatian.com/brand-from-scratch
Takeaways
Show Notes: https://simplysandrayvonne.ca/uniqueness-yasamin-salavatian
Template Shop: https://simplysandrayvonne.ca/shop
Freebie from Yasamin Salavatian: 5 Ways to Build Your Personal Brand From Scratch - https://yasaminsalavatian.com/brand-from-scratch
Takeaways
- Photographers should showcase their personality and build relationships with clients to set themselves apart.
- Luxury brands can still have a personality and connect with clients on a personal level.
- Photographers should incorporate their process and expertise into their brand messaging.
- Believe in the value of your stories and use affirmations to shift your mindset.
- Utilize the contact page and footer of your website to provide valuable information and connect with potential clients. Infuse personality and authenticity into social media captions and websites to create a memorable and engaging experience for potential clients.
- Share personal stories and experiences to establish a deeper connection with clients.
- Be specific and unique in your messaging to attract the right clients rather than trying to appeal to everyone.
- Embrace community over competition and refer clients to other professionals who may be a better fit.
Chapters
02:01 Introducing Yasamin and the Importance of Storytelling in Photography
03:04 The Changing Definition of Luxury in the Wedding Industry
05:32 Incorporating Personality and Connection in Brand Messaging
07:49 The Importance of Process and Expertise in Branding
09:31 Believing in the Value of Your Stories and Shifting Your Mindset
11:45 The Power of the Contact Page and Footer in Building Connections
25:10 Infusing Personal Stories for Client Connections
26:07 Specific and Unique Messaging for Attracting the Right Clients
27:41 Embracing Community Over Competition and Referrals
Let's be friends!
The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity
Instagram - https://www.instagram.com/simplysandrayvonne
TikTok - https://www.tiktok.com/@simplysandrayvonne