My Life In Design Podcast
How did some of the some of the world’s best designers, strategists, and agency leads, get into design? How did they know it was even a thing they could form a career around? I’m Claire Blyth, founder of design focussed PR agency Red Setter. I’ll be speaking to some of my favourite people in design to talk about how they got where they are today.
My Life In Design Podcast
Helena Raven - Managing Director of Bloom
This week, Claire is joined by Helena Raven, managing director of brand design and innovation partner Bloom. She has helped shape work for major brands such as McVitie's, KP snacks, Tango, Heineken, Talisker and Virgin Atlantic. Helena shares her early career as a professional ballet dancer, and how an injury redirected her path into marketing, comms, and ultimately brand design - via roles in government and the charity sector. Her perspective on the big challenges facing the design industry, including the impact of AI (where it's the attitudes and behaviours, not the technology, that concern her most) and her priorities for leading a successful agency, and why the real magic happens in the chemistry, culture and trust built within client relationships.
Links :
