We Are PoWEr Podcast

Rebuilding Connection in the Community Through Vivify

powered by Simone Roche MBE and Northern PoWEr Women

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0:00 | 26:07

In this episode of the WeArePoWEr Podcast we talk with Vivify founder Russell Teale about turning idle school facilities into living community spaces, from choirs to junior football and why profit and purpose work better together. The journey runs from redundancy to scale, with lessons on traction, leadership, and values‑aligned investors.

Here's what you can expect to hear:

➡️founding Vivify during lockdown and backing values
➡️lessons from a startup and the meaning of traction
➡️shifting from gyms to school‑led community spaces
➡️how the model creates local jobs and revenue for schools
➡️scaling from founder‑led hustle to a 500‑person team
➡️long‑term vision to reach every school and beyond



Find out more about We Are PoWEr here. 💫

SPEAKER_00:

Hello, hello, and welcome to the We Are Power Podcast. If this is your first time here, the We Are Power Podcast is the podcast for you, your career, and your life. We release an episode every single Monday with listeners in over 60 countries worldwide where you'll hear personal life stories, top-notch industry advice, and key leadership insight from amazing role models. As We Are Power is the umbrella brand to Northern Power Women Awards, which celebrates hundreds of female role models and advocates every year. This is where you can hear stories from all of our awards alumni and stay up to date with everything MPW Awards and We Are Power.

unknown:

Never imitated, never implicated, singularly wonderful. Everybody's wonderful.

SPEAKER_00:

Well, hello and welcome to the pod. This week I am delighted to be joined by CEO founder of Vivify. Vivify Group?

SPEAKER_02:

Vivify venues.

SPEAKER_00:

Vivify Everything.

SPEAKER_02:

Yeah.

SPEAKER_00:

Yeah. Russell Teal, welcome to the podcast. Thank you for joining us.

SPEAKER_01:

No, thank you. It's a pleasure.

SPEAKER_00:

We are going to get to know you over the next period of time. Is it lot what three days? No. But can you tell us in three words? Can you describe what you do?

SPEAKER_02:

In three words. Um it's literally all about community, um, generating income and just giving people an opportunity. That's exactly what it is that we do.

SPEAKER_00:

Now, I first came across you or someone I was at one of their it was a Christmas event. Um, it was one of the first Christmas events of the season at the end of last year. Uh it was Louise uh Stevenson uh event, and you were on the panel and you were talking about founding your business, which you founded during lockdown, right?

SPEAKER_02:

Yeah.

SPEAKER_00:

Tell us about that.

SPEAKER_02:

Yeah, um, looking back now, it was a really ridiculous thing to do. Uh or was it? I don't know. But no, I clearly not.

SPEAKER_00:

You're on the podcast. No, exactly.

SPEAKER_02:

So, no, you know, I was like many people made redundant during lockdown and faced with a bit of a dilemma, really, in terms of had experienced, you know, a similar company to what does what's similar to what we do now. Um but felt that sort of, you know, do I do something, do I not? And rightly or wrongly took that risk at the time to say, do you know what, there's an there's an opportunity here to do something slightly different. So Vivify, you know, was born out of that, where myself, Andy and Elaine, as the co-founders, just felt compelled really to create something that could do something great in communities, could look after people, but also, you know, thankfully, now with the future in mind as to like what's what was going to happen with leisure, what was going to happen with school. So yeah, that was how Vivify was born, rightly or wrongly at the time. It felt wrong, I can I can assure you, but now, you know, with with real pride.

SPEAKER_00:

And and what was because there's a lot going on during COVID, you clearly weren't making, you know, learning Japanese or you know, making soda bread. So what was that kind of moment? And and clearly, of course, you've you're in a dilemma, right? Probably a bit stressed, the world's all a bit crazy, you've been made redundant, what are you gonna do to keep the lights on? What was the defining moment that went? I'm gonna do this.

SPEAKER_02:

Yeah, and do you know what? I think for me, I can't pink, you know, picture one particular moment, but if I think to the person who I am, and who I've always been, I've always backed myself, I've always had that sort of inner confidence to think, well, if I feel like it's the right thing to do and it's values-based and it's purpose-driven, then I'm I'm just gonna do it. Uh and like I say, there were times along the last five years where that got questioned by myself. Uh, but I just I just felt right. It felt like the right thing to do. It felt like a risk that I was willing to take. Um, but yeah, you know, sat here five years on, it was definitely the right thing to do. But you know, back then it was, yeah.

SPEAKER_00:

And were you a first-time founder?

SPEAKER_02:

I'd I'd tried before. Uh so I was at Total Fitness for 10 years, I'd spent 20 years in the sector of leisure, um, did a fitness tech startup, and it failed really. You know, uh I ran out of money. Um, I felt that pressure. We just had my first daughter. And yeah, at that time it was like, oh, right. And that's when actually I met Louise Stevenson. Yeah. Um, so yeah, so no, I was I've it's the second time I founded a business. So a lot of mistakes learned, uh, but hopefully applied in the right way this time.

SPEAKER_00:

But but there's the whole ethos, it's about not about failing or making mistakes. That's that's what teaches you, right? That's what makes you better. What did you learn from that first time from the tech startup?

SPEAKER_02:

I think it was a case of, you know, I think the way I looked at it was very sort of almost I was I was on the receiving end, I was a victim. It was like, well, why is no one listening to us? And actually, it was a very sort of, you know, you go to all the different founder events that there are in Manchester. It's an amazing tech community. And I just felt like, well, no one's listening. And it was very sort of about me, and about, well, why is nobody believing? And I think what I learned from that was actually it's not about that, you know, and we're vivifying, it's back to what it's about. It's it's not about me. And if there's a genuine problem that needs solving and we do it in a certain way, then you know, chances are it will succeed.

SPEAKER_00:

Like the 18. Literally, exactly. So like a filler rebrand coming on, no credit needed, it's all good. So you talk about you've always backed yourself, but again, I go back to that event because I I knew I wanted to interview you when I saw you on that stage. I loved your passion, but you talked about uh your wife and and the fact that people around you were going, get a job, get a job. And she was like, I'm backing you.

SPEAKER_02:

Yeah. Um yeah, and I think on the panel it was the same on the day I felt uh emotional talking about it. Yeah, you know, she had every right at that moment in time. You know, we'd done the first year salary free. I had a young family, uh, you know, literally two and a half and six months old. Wow. Um, my wife, prior to COVID, had started to freelance, she'd been in PR for, you know, 14, 15 years. And yeah, once the business didn't go as quickly as we expected it to do. You know, everyone writes their business plan and it never goes uh the way you want it to, does it? So no, it was getting slow. We were getting that pressure from family to get a real job. Um and then yeah, that you know, when those those moments came where I looked her in the eye and said, you know, should I? It was no, absolutely not. You know, you should, you know, stick to your guns. You know, if you really believe it, you know, as a family we'll back you, which at the time obviously was great, but I think looking back now, it was pivotal.

SPEAKER_00:

Yeah.

SPEAKER_02:

Because it you know could have gone a very, very different way. So I'll be eternally grateful for her for that.

SPEAKER_00:

Well, high five Jen. Yeah, absolutely. You know, we talk about advocacy a lot. We're real passionate about collecting the good guys. And and actually this time, Jen turned out to be come with the cape and be your advocate. It's important, right? Isn't it advocacy and support?

SPEAKER_02:

Yeah, I think there's been a few key people along the way. Richard, who's my chairman, is exactly the same. But yeah, at home, we all know what it's like. You know, you need that person who is gonna back you uh in the most toughest of times. And yeah, trust me, it's not just that occasion. There's been many where, you know, she's been massively part of it.

SPEAKER_00:

And you've talked about you've worked in total total fitness and the world of leisure industry for around 20 years, sort of in the job, so to speak. But at what point during that career adventure, if you like, did you think there's something missing here? What point? What was that, you know, that sort of led you on to the first tech start off, and then ultimately the seed was sown, I suppose, for Vivify venues, right?

SPEAKER_02:

Yeah, I think, you know, I'm I am your typical gym go. You know, we're in January, you know, we're literally in the throes of it now. So I think for me it was spending 10 years at Total Fitness and seeing that same cyclical nature of I join a gym, I don't know, I don't go in February, I've signed a 12-month contract, what have I done? Um, and I think for me, I'm a lad from Withinshore, you know, I've seen firsthand communities at their best and also at their worst, at their toughest. And I think for me, having that first level of exposure to seeing schools, and actually it genuinely touching every corner of communities. Uh, and you know, I've seen it now in Vivify, I think that was the moment that it just felt that there was something bigger, something that was less scary than gyms, you know, something where people could genuinely come and whether it's go to their choir group, whether it's actually go to their junior football club, if it's dance, if it's drama, it's something that actually means more and can actually reach a lot further into communities. And that's really at the heart of what Vivify is and what it stands for. So that's the moment for me when I started to see that there was something wider than just gyms and health clubs. I think that's what it was.

SPEAKER_00:

So are they physical? Is Vivify venues just explain to sort of our viewers and this is is it is it physical? Is it pop-up? Is it how how does it work?

SPEAKER_02:

So yeah.

SPEAKER_00:

I'm not saying it for myself, I'm inherently nosies, everyone knows.

SPEAKER_02:

No, so I mean, ultimately, there are 27,000 schools in the UK uh already in the hearts of communities with amazing facilities. But come three o'clock, kids go home, parents put the kids up. The facilities are just sat there. So Vivify existed to to help get those gates open. Um, they've got sports halls, they've got gymnasiums, classrooms, halls, you know, theatre, drama. They are literally ready-made for communities to access. But, you know, for no fault of the schools, they find themselves in the biggest challenge they've ever faced ever. You know, billions of pounds worth of funding gaps. So, yeah, Vivify exists to get those schools open through software, through people, through marketing, just trying to get spread the word to local communities that if you're gonna play badminton, it doesn't always have to be at your leisure centre, you can do it at your school.

SPEAKER_00:

Oh, wow. So, and equally that's a revenue opportunity for the school as well. So it's impacting that whole piece. So uh, and at what point did you realize, you know, you're the Withenshore lad, right? Uh at what point did you realise that you've started local, but this this could go big or go home, right?

SPEAKER_02:

Yeah. I think um, you know, I'd seen, you know, similar businesses do something similar, and ultimately it doesn't matter where the school is. So randomly, my first ever school for Vivify was in Henfield.

SPEAKER_00:

Oh, wow.

SPEAKER_02:

I know, at all places. So we were obviously, you know, just sending out countless emails to schools during lockdown to see whether or not there was an appetite for them to consider it when it reopened. And yeah, I was sat at my wife's uh makeup table upstairs in lockdown, perched on the edge of the bed, sending emails, and she always describes it as just this massive cheer scream coming from upstairs. She legs it upstairs thinking, what is going on? And it was the first school saying yes to us. Uh Judith on still a customer today, I'll never forget her. And she was the one along with Celeste, the head teacher, that said yes.

SPEAKER_00:

Had the faith.

SPEAKER_02:

Yeah.

SPEAKER_00:

Who had the belief.

SPEAKER_02:

Uh, which was just, yeah, unbelievable.

SPEAKER_00:

Now, you you talked about you're a co-founder, not a solo founder. What uh what's the sort of the the advantages of of having that co-founder group and and the toughest challenges that you've faced together, I suppose?

SPEAKER_02:

Yeah, I think, you know, having now met lots of founders and solo founders, I think that loneliness, I don't think I have experienced it. The two co-founders are no longer with Vivify. So I've experienced it, but not necessarily at the very start. So the benefits were always the fact that we had each other. Yeah. Uh, you know, at the end of a tough day, you know, we did the first year salary free, like I said. So those challenges, or if you were struggling, there was always someone to go to. Whereas I think if as a solo founder, you know, that must be immensely difficult. So having a network around you is so key. Um, so yeah, I think just having that was massive.

SPEAKER_00:

And that helps you overcome any of those early challenges, I suppose, when you it's the power of three, right?

SPEAKER_02:

Definitely. And you know, we had very different skills and experience, you know. Elaine was marketing, Andy was finance, now with more operations. So actually, it was very complimentary in that sense.

SPEAKER_00:

Now you've talked openly about your mum's uh career in public service. And what's the something that you learned from watching her work slash graft, I would imagine, uh, that still shapes how you lead today, Russell?

SPEAKER_02:

Yeah, so you know, she was a single parent, looked after me. I could I could tell you a million examples of whether it was walking home from Quicksave in Northern Dom with, you know, nine shopping bags tearing into her fingers with me in tow as well, crossing several main roads, or the three jobs she had. You know, so for me growing up, I suppose now I can look back on it and think, oh wow, that was a work ethic. Yeah, that was what it was like to struggle to survive. You know, I've I've you know told stories in the past of ice on the inside of the windows because we didn't have Central Eaton and the gas fire was condemned and all that. So for me, what I learned from my mum before she passed away was that it was just like a that's resilience. That's hard, you know. So therefore, when you think about what we face today, that's not hard. That's hard.

SPEAKER_00:

And what would mum say to you now? What advice would you she be giving to you right now at this stage? Don't go on Chris Maguire's naked podcast. Sorry, Chris.

SPEAKER_02:

At least uh no, no. Do you know what? And I I think I spoke about this on the day as well, at the last at uh Louise's event is it's about ego and and humility. You know, that's what my mum has taught me from a very, very young age. Um, is that it is about that. You know, it's rooted in just the fact that you know there is no ego, it is about the business and the outcomes and everything else. And she'd never let me ever, ever even entertain an element of it. She's an absolute, yes, and stow that, Rusty.

SPEAKER_00:

Exactly.

SPEAKER_02:

That would get a clip round the ear off of sure.

SPEAKER_00:

And you talk about profit and purpose reinforcing each other. Talk to us about that.

SPEAKER_02:

Yeah, I think again, it's I've seen, you know, like I say, all my life, my mum founded her own charity. And, you know, it didn't necessarily, it wasn't sustainable because it was always reliant on, you know, going out for funding and you'd get some and you'd be able to deliver your outcomes and your service, and it would dry up. So I think I made a very conscious decision with Vivify right at the very start that it needed some investment. We needed to create a sustainable business that could be profitable so it can, you know, survive. So the way our business model works is the income that's generated from the schools means that we generate three or four jobs to open and close the school. That money then, you know, enables those jobs to take place. They open up the school, means we can do it. So it's a nice sort of circular economy locally. So we create that. So for me, the the profit is really, really important. But I'll be honest, working in schools and communities, it jars. Yeah, they can't, it's sometimes it's almost like is it dirty? There's a catch. Yeah, but actually it's not about that, it's genuinely just about creating that sustainable model. So the real test and success will be will it be in a hundred years? That's the real challenge. So for me, the profit and purpose they they go hand in hand.

SPEAKER_00:

And staying with purpose, you say purpose without execution is just intention.

SPEAKER_02:

Yeah, I mean, my team laugh at me. I have so many terrible sayings in another.

SPEAKER_00:

We should come into our office. In fact, we should hang out, it'd be all my life, what would happen?

SPEAKER_02:

But that's it for me. I think again, I think it's rooted in where I'm from and who I am. One of my what the thing that really frustrates me in life and things is just when we don't take action, when we don't do things. Uh and if we genuinely mean it and and we've and we and purpose means something to us, then we've all got an intention to do something. But actually, if we just take some action and you mix that with ambition, then that's where I think you know, genuine problems can be solved.

SPEAKER_00:

And you've you've talked about investment and you have secured a significant amount of investment so far. And I think that is what advice would you give? Because for organizations at times it can be a tricky time. How to scale, word to scale, especially a social impact business uh like yourself. Um what what top tips would you give out there? Because it's a little bit different than securing a business from a more traditional startup, isn't it, when it's social impact?

SPEAKER_02:

Yeah, I think um for us it was about you know finding the right people, the people that have got an intrinsic value that want to do it. So uh one of our investors is Sateri Lee, who's the former chief executivesco, he's obviously from Liverpool as well.

SPEAKER_00:

So I think it's get everywhere, right?

SPEAKER_02:

No, exactly. Um, and you know, Simon Lord and Mike Fletcher. So, you know, it's people from the north who are really passionate about the north. You know, Arete have set their own foundation. So for them, the decision, you know, they they invested in the company in lockdown. You know, we weren't going to make any money. You know, we didn't have contracts, the software was still being built. So, you know, really they they invested in Vivify because they had just as much belief in the the social value and the purpose as as I did. And that alignment from day one has been so key to the success of it. So yeah, I think for anyone that's looking for investment, it's looking for those people that do align to whether it's your value set or whether it's the business or the problem you're trying to solve.

SPEAKER_00:

But then it's all that's that's okay. I think to build the relationship, it's then untapping the money. I think that's sometimes the hard thing. You can be aligned and people can buy in to the enthusiasm and the value in the vision. But it's sometimes, is it is it as something as simple as having a really clear ask?

SPEAKER_02:

Yeah, I think it's that. But and it links back to the question you asked before about, you know, why did the first one fail? You know, we kept on hearing this word of what traction have you got? I was like, don't if I hear that word traction one more time, it's you know, it's so frustrating. But equally, you know, it's true. You know, at the end of the day, if people are gonna give you money, unless it's a donation or if it's a charity, then that's a little bit different. But if it's actually an investment into your business, then you know, having that real-world understanding that they they are gonna expect a return on it, you know, they want to see it invested in a certain area. So having that sort of knowledge of, you know, now the responsibility, it's almost like you're craving it and you want to, you know, get that investment, but then you think, oh my god, I've got it now. I've actually got to do something. And you know, that that's that balance between the two.

SPEAKER_00:

And what have you learned most about uh the business, Vivify, venues, the sector, and most importantly yourself? Um three-part questions, how tough this in terms of vivify, what have I learned?

SPEAKER_02:

I think um I I've you know, that sort of running a business, you finding a business from scratch feels like it was really hard. But actually, what I've learned over the years is as the business is now scaling, it's got 500 employees, it's you know, it's just evolving. And therefore, how we've done things, how we've always done things, you know, you have to refresh them constantly. Um, and I've found that job really difficult in the sense of when you're a founder, you're doing the selling yourself, you're operating yourself. Now all of a sudden you've got 500 people, your role changes. And you know, without having those moments and seeing those face changes, I think that's that's difficult in terms of the sector. Yeah, I'm you know, I've come from total fitness, private equity backed. You know, it's a direct consumer, it's very commercial. You know, suddenly dealing with schools was an absolute whoa, you know. Public sector, you know, they're not commercial in the sense of the same way private sector are. So that was a very steep cultural learning curve without a shadow of a doubt. Uh, but immensely rewarding, you know, in terms of you know, we've sent millions of pounds back to schools now to see the impact. Wow, it it does sort of give you that sort of energy to keep going. Um and yourself, and then myself. But I think it's literally, you know, what I said before, it's that what was required of me in the first few months and years of the business is very, very different to what it is now. And I'm a passionate person, I'm a very emotional person, it means a lot to me. Um but therefore I think what I've learned the hardest is people can hang on that and take what you say literally. And sometimes that's really positive. If you're trying to energize and inspire, that's great. But when you're then trying to shape and steer and give people the tools, it's not always helpful. And that's what I've learned.

SPEAKER_00:

And that's what it's almost like is there anything you've had to let go of, you know, out of your belief system to be a better leader and owner of the business to that.

SPEAKER_02:

Definitely 100%. And it's the hardest.

SPEAKER_00:

That is hard, isn't it? How do you manage that?

SPEAKER_02:

Uh Jen. Yeah, mixture of you know, speaking to Jen, but you know, Richard is my chairman, is phenomenal. He's been, you know, like I say, if you're writing down the kind of top three people that you've either worked with or you've learned a lot from, you know, he's he's massively important for that. We catch up every Tuesday without fail. And I think having that soundball, sometimes it's just an emotional release of just getting stuff off your chest and stuff that you're saving. Up, but yeah, the honest answer is I don't always get it right. I think um you know you want to be that inspirational leader, and then at times when the you know the metrics aren't there or things aren't happening, sometimes it's really hard just to not turn back into that founder who was, you know, always striving and actually empower the team you've got around you.

SPEAKER_00:

And thinking about sort of legacy and long term, what does leaving things better than you found them mean in practice or practical terms for?

SPEAKER_02:

I think, yeah, I think for me it's I I've got a firm passion and belief that that is what it's got to be about. You know, those people are still exercising, those people are still seeing their friends and family. Um, you know, we've got choir groups who've got amazing stories of people that have lost their partners in the 70s and they've been in their houses for two years and now they're coming out and they're going to choir three times a week, they're doing singouts, it's changed their lives. And for me, that is what it's about.

SPEAKER_00:

It's a social impact, right? It's that it's you know, social value. We talk a lot about social value and the social value that is created when you don't even realise that you're doing it, but it's that it's a human factor, always the human factor, isn't it?

SPEAKER_02:

100%, and that is genuinely what that's what gets you out of bed in the morning.

SPEAKER_00:

So we're back on the podcast in five years' time. What are we raising our we our power cups of herbal tea to?

SPEAKER_02:

Um I think for me, the beauty of what it is that we're trying to do is it just can't stop. So it's got to keep going now. You know, we're not even in five percent of the schools in the UK. Wow. So there's such so much to go at. So in five years' time for me, it's about how far, how far reaching are we? Are we touching every every corner? You know, on the way in today, I was chatting to our team about there's some schools at the minute that we're probably not able to help, and that's so frustrating because we should be. So in five years' time, I'd like to think that there isn't a school in the UK and beyond that we can't touch and therefore support them and you know, get to those communities.

SPEAKER_00:

And do you see yourselves as a as an advocate? Because I see you as a a really strong role model, passionate about giving back and being an advocate for society, for community, for gender equality.

SPEAKER_02:

Yeah, I mean, definitely. You know, for me personally, you know, I've grown up with it's almost a level playing field in the sense that it doesn't matter who you are, what you do, where you're from. You know, I would get a bag full of clothes from my mum's friend who, you know, who called me Auntie Stella as an example, you know, and vice versa, we'd be swapping. So for me, everyone, it it it's crazy to think otherwise. So, and I've had such strong female role models in my life with my mum, um, with my auntie Stella, with my mum's sisters, that it's been instilled into me. So it's, yeah, weirdly, it doesn't feel any different now. And then even in business, you know, I've got phenomenal people. I said Louise Stevenson before, who's been a huge advocate for me. So absolutely. I think it'd be absolutely crazy to not be.

SPEAKER_00:

And one thing I've found out about you is that you can play almost any tune by flicking your cheek.

SPEAKER_02:

Right, okay.

SPEAKER_00:

Okay.

SPEAKER_02:

Really regretting sharing that.

SPEAKER_00:

Yeah, I think you might you might want to. It's it's okay. But so how on earth did you find out that you could do that?

SPEAKER_02:

I have no idea. I think obviously I'd love to say while it was in lockdown and I was really bored, but it wasn't even then. I don't even know. But my daughters do get me maybe happy birthday, things like that. And then Alice also is trying to learn it. So yeah.

SPEAKER_00:

Oh wow. Oh, God, you're gonna pass it down through the family.

SPEAKER_02:

Definitely.

SPEAKER_00:

Wow, Britain's got talent, here we come. And and obviously the most important thing, I'm I'm not gonna put you on the spot just just while you're sort of gripping the chair. But you know, do you have a go-to tune?

SPEAKER_01:

That's for it. Yeah, it's always happy birthday, it's just the easiest to do.

SPEAKER_00:

Oh, okay, okay. And because it's a fleet that translates into different language, Felice Navidad. I know that's happy Christmas, isn't it? Police Club Pianias, I'm rubbish anyway. But finally, almost finally, Russell, if you had a magic wand and you could book any venue, any facility for your community to use, friends, family, colleagues, for any activity, what would it be? Wow. And why?

SPEAKER_02:

I don't know.

SPEAKER_00:

Found a friend.

SPEAKER_02:

Oh God, as a as a football fan, you know, and I daren't say this in Liverpool, but it would, you know, years ago I would have said it'd been old Trafford because it's the theatre, it's absolutely awful, isn't it? So I don't know. I think, yeah, it it'd definitely be maybe Wembley. Uh football is a massive part of what we do. 40% of all our activities are football related. So yeah, it'd probably be that.

SPEAKER_00:

And oh football, right? Okay, fair enough. Finally, we're gonna delve into the power jar. Okay. Okay. What could go wrong, right? Uh one of our brilliant uh former guests has left a question in there. Okay. Can you delve delve deep, see what you find?

SPEAKER_02:

Let's go for the first one out. Attention.

SPEAKER_00:

I know. Attention's always good.

SPEAKER_02:

Oh wow. If you could only eat one meal for the rest of your life, what would it be?

SPEAKER_01:

Oh, that is dead.

SPEAKER_02:

That is literally burger and chips forever.

SPEAKER_01:

Oh.

SPEAKER_02:

I don't know why. I've just absolutely loved ketchup, uh, mustard, and armour pick pickles, jalapenos, you know.

SPEAKER_00:

Oh, so loads of sides.

SPEAKER_02:

Yeah, exactly.

SPEAKER_00:

Oh, liking it.

SPEAKER_02:

And I could literally eat that forever. So yeah, brilliant.

SPEAKER_00:

Russell, thank you so much for joining us. We can go off a burger with cider pickles now if you like. 100%. We'll go and book a big venue. Not, I mean, you won't want to go to any of the football grounds in the football, but it's okay. It's okay. Russell, thank you. Love what you're doing. I love the energy, I love the social impact that's being made. It's so needed. And what an easy idea.

SPEAKER_02:

Oh, thank you.

SPEAKER_00:

And thank you for being here.

SPEAKER_02:

No, thanks for having me.

SPEAKER_00:

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