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GrowthReady Podcast
What does it mean to be ready to pursue growth? Should we pursue growth when we don't feel ready? And how do we achieve optimal growth by readying ourselves for everything that comes with it?
The Growth Ready Podcast seeks to form a true appreciation for all facets of the growth process as we learn from high performers, industry leaders, entrepreneurs, and innovators. Hosted by Steve Mellor, a seasoned high-performance executive coach and former US Olympic swim coach, each episode explores the pivotal moments that define true growth and the work that went into getting ready for it. Through candid conversation and detailed personal accounts, guests share their unique experiences of overcoming challenges, embracing transformation, and what it takes to get ready for every step of their growth journey.
GrowthReady Podcast
Episode 262: Alignment Over Everything: Unlocking True Business Growth with Philippe Bouissou, PhD
👤 About the Guest:
Philippe Bouissou is a seasoned entrepreneur, growth expert, and former Apple executive who worked directly with Steve Jobs. With a PhD in physics and over 35 years of experience across 23 boards, Philippe is the founder of Blue Dots Partners and author of the critically acclaimed book Aligning the Dots. He specializes in helping businesses unlock their full growth potential through a unique, data-driven framework he calls the A4 Precision Alignment methodology.
🎧 About the Episode:
In this enlightening episode of the GrowthReady podcast, host Steve Mellor sits down with Philippe Bouissou to dive deep into what it truly means to be “growth ready.” Together, they explore how misalignment between your business and your target market may be silently stalling your growth, and how to fix it. Philippe shares his game-changing insights around the A4 Precision Alignment Tool, developed over decades of consulting, entrepreneurship, and executive leadership.
💡 Key Takeaways:
- Why Alignment Is Everything: Philippe explains that true growth only happens when your business is perfectly aligned with your target market across four key dimensions.
The 4 Axes of Alignment:
1. Pain vs. Claim – Are you solving the real pain of your customer?
2. Perception vs. Message – Is your messaging resonating the way you think it is?
3. Buying Process vs. Selling Process – Are you selling the way your customers want to buy?
4. Expected Delight vs. Delivered Offering – Are you exceeding expectations or just meeting them?
- Market Truth Over Emotion: Philippe stresses the importance of uncovering objective data, even if it's uncomfortable. Growth comes from clarity, not comfort.
- Growth Readiness vs. Growth Desire: Wanting growth isn’t enough—Philippe explains why businesses must be ready for change, with the courage to confront harsh truths.
- The CEO’s Monday Morning Question: What should you do at 8:00 AM on Monday to grow your business? This episode might just answer that.
🔗 Links & Resources:
- 📘 Get Philippe’s Book: Aligning the Dots
- 🎥 Watch Philippe’s TED Talk:
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