Episode 266: Branding, Luck, and the Power of Yes with John Fareed

About the Guest:
John Fareed is the Global Chairman of Horwath HTL, the world's largest and most established hotel, tourism, and leisure advisory firm. But before becoming a leader in global hospitality consulting, John was a U.S. Marine, a professional magician, and a young radio DJ. With a career marked by bold pivots and relentless curiosity, John’s story is a masterclass in personal branding, adaptability, and the power of saying “yes” to unexpected opportunities. He is also the author of From Invisible to Icon: How to Become a Known Expert in Your Industry.

About the Episode:
In this inspiring and wildly entertaining episode of the Growth Ready Podcast, host Steve Mellor welcomes John Fareed for a conversation that travels from a small town in North Georgia to the global stage. John shares how a willingness to be “open in all things” led him from radio and magic shows to the U.S. Marines, and eventually to chairing an international consulting firm. The episode explores how personal and professional growth often stem from the same core values, and how intentionally shaping your personal brand can be a game-changer. Packed with jaw-dropping stories and practical wisdom, this episode is a must-listen for anyone navigating career shifts or looking to build a personal brand with authenticity and purpose.

📌 Key Takeaways:

• Why “be open in all things, be lucky in all things” is a life-changing mantra
• How John turned an eighth-grade radio job into his first personal brand evolution
• Lessons from the Marines and Magic Castle that shaped his approach to leadership and consulting
• The power of personal branding — and how to define your own brand using four key words
• Why belief and persistence matter more than a clear roadmap
• How to start managing your personal brand with commitment, investment, and consistency
• Behind-the-scenes stories of resilience, rejection, and remarkable turns of luck

🔗 Links & Resources Mentioned:

• John Fareed’s book: From Invisible to Icon: How to Become a Known Expert in Your Industry
• Horwath HTL: https://www.horwathhtl.com
• Connect with John Fareed on LinkedIn
• Connect with Steve Mellor on LinkedIn
• GrowthReady Linkedin Page

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