Episode 302: How Obsession (Not Goals) Unlocks Your Growth with Alan Franks

About the Guest: Alan Franks is a financial planner, entrepreneur, speaker, and the author of Empowered Money. With 15+ years of experience helping individuals align their finances with their fullest lives, Alan’s obsession is clear: helping people take ownership of their money so they can show up more fully in every other part of life. His approach fuses strategy, psychology, and leadership, making him not just a financial advisor, but a true change agent.

Episode Summary: In this episode, Steve Mellor sits down with Alan Franks to kick off the year with a conversation that challenges everything you thought you knew about goal-setting, obsession, and high performance. They explore how true growth doesn’t start with external goals, it starts with internal alignment and personal integrity.

Key Topics & Takeaways:

• Obsession vs. Goals: Why real results require focus
• The role of personal integrity in performance
• Financial planning as a tool for freedom, not restriction
• How to lead even if you're not in a “leadership” role
• The importance of tracking and manual awareness
• Creating internal alignment to prepare for external success
• Embracing playfulness amidst high performance culture
• Building systems that allow space, health, and joy

Links & Resources Mentioned

• Alan’s book: Empowered-Money.com
• Free Financial Plan: Available via Empowered-Money.com
• Business Valuation Tool: TheBusinessPlanningInstitute.com
• Book Mentioned: The Science of Getting Rich by Wallace D. Wattles
• Book Mentioned: The Gap and the Gain by Dan Sullivan
• Book Mentioned: The One Thing by Gary Keller
• Movie Referenced: City Slickers