Abundant + Aligned
Welcome to the Abundant + Aligned podcast. We welcome women who are ready to live the life of their dreams. Here, we talk all things mindset, manifestation and entrepreneurship. We are on a mission to create abundance in all areas of life and playing small just isn't our jam! So if you are ready to expand your mind to the possibilities, turn off autopilot and live with intention, you are in the right place! We are abundant and aligned.
Abundant + Aligned
The content funnel that converts clients with Isabelle Prestia
If you’ve ever felt like your content isn’t leading to clients, you’ll love this one.
In today’s episode, I sit down with Isabelle Prestia, Content and Social Media Marketing Coach, to unpack what it really takes to build a personal brand that attracts premium clients.
Inside, we dive into:
- The content funnel strategy that turns followers into paying clients
- The exact types of content to use at every stage of client awareness
- Why courage, not just consistency, is the secret to growing your business online
- How to create a magnetic personal brand that feels aligned and profitable
Whether you’re tired of posting without results or ready to elevate your online presence, this conversation will give you the roadmap.
More about Isabelle Prestia
Isabelle Prestia is a Content & Social Media Marketing Coach, podcast host, and certified NLP practitioner who helps ambitious women build magnetic personal brands. After leaving her 9-5 and rebuilding her life and business from scratch, she quickly replaced her full-time income doing what she loves. With 100+ podcast episodes and experience coaching over 100 brands, Isabelle specializes in helping entrepreneurs move past the fears of being seen—so they can attract dream clients and grow with confidence.
https://www.isabelleprestia.com.au/
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Further Resources:
- Follow me on Instagram for daily mindset tips and lots of BTS content of my life (building a 7 figure business, living by the beach, my daily routines and travels)
- Browse the free resources - meditations, manifestation tracks and more
- See what's currently open for enrolment here or browse courses available on demand here
Welcome to the Abundant and Aligned podcast, a place where you will come to realize anything you desire is possible. I'm Jess mindset and business coach, and I'm on a mission to lead women to a life far from average. In this show, you can expect conversations around manifestation, subconscious reprogramming, entrepreneurship and the daily habits of a woman living a life that is both successful and fun. Imagine a TED Talk, but over wine. My wish for you is that you experience an unlimited flow of money, a business that attracts your dream clients and the freedom to spend your time how you choose, and if you stick with me, that will soon be your reality. I'm honored to be on the journey with you, so let's get into it.
Speaker 2:Isabel, welcome to the show.
Speaker 1:Thank you so much for having me. Jess, I feel like this is a destined podcast. It literally is, and this, like I said to you before we hit record, it actually happens a lot where it's like why are we only just getting to this? But divine timing, guys, divine timing, exactly For an intro. I'd love to just hand the mic over, of course. Yeah, tell us all the things.
Speaker 2:I love it. Thank you so much for having me, and I'm honored to be part of this as well. I feel like I can definitely provide a ton of value to your listeners and for this series. So, a bit of a snapshot I am a content and social media marketing coach, as well as also a podcast host, also NLP practitioner and also a group fitness instructor. So I say this to share that I do a lot of things. I'm super multi-passionate and I feel like we can really use this to our advantage. It's not a limitation at all and essentially what I do with my business, I'm also a social media manager, so I've helped through my coaching and my management. I've helped over a hundred brands elevate their online presence and sign clients. I'm all about helping my clients and my community create content that actually converts.
Speaker 2:So, whether that is to clients, to sales, to building a community, whatever that means to them and a bit of a background on my personal story, which I'm really keen to dive into as well on the podcast, is I walked away from a nine to five only about three or four months ago, as we're recording this. I also walked away from getting engaged and essentially I got the opportunity to rebuild my life, my personal brand, my business, and I had, essentially, I had my business in 2022. I stopped all of that for the whole nine to five life and realized that just wasn't my jam, and it's really cool to see how it's like the universe was like okay, isabel, this is exactly where you need to be. I went through a bunch of you know, lessons and challenges you can just only imagine from leaving an engagement and a nine to five, only to find myself in a position where I really wasn't even that long ago and I said I got the opportunity to rebuild all of this because it's exactly what it felt like and, within relaunching my business in December of 2024, I was able to get that full-time income that I had with my business and I was like, oh, okay, this is what I'm supposed to be doing. It's like that was the reminder, that was the piece from the universe, and you know it wasn't a complete linear path.
Speaker 2:Before I landed here, there were, like I mentioned, a bunch of challenges and whatnot to get through, and it's like what is really important to notice is like when something can look quote-unquote successful from the outside if it doesn't feel fulfilling or if it doesn't feel quote-unquote right internally. It never will be. And you know, now I'm at a point where I'm living the life that I once journaled about and you know, I manifest a lot of what I do and it's really cool to see the place I'm at. And now I'm back to working with amazing clients and traveling for business, running my podcast again, doing all the things that I've always wanted to do, and I'm all about helping my clients, my community, start somewhere, because it really just does start with that first step.
Speaker 1:Oh, what a story. What a story. I love that you're multi-passionate. I am also that person and don't you reckon, sometimes I don't know how like I don't know if you've looked into your human design? More recently I'm exploring soul contracts.
Speaker 1:But before I looked into, I guess, my purpose and the type of human being I am, I used to kind of look at being multi-passionate as a bad thing, almost like a distraction just focus on the one thing. So I love that you mentioned that it's actually okay to want to be across so many different areas in your life and be good at more than one thing, because we all get these little nudges. It's like, oh, that's interesting. But again, like we look at it like no, no, no, that's not for you, stay on path. Like, stick to what you're here to do. So I love that you mentioned that. Also, having a business leaving your business to go back to the nine to five and then you've come back Like that's not a cycle we see very often. Usually it's I'm done with the nine to five and I'm jumping into business. Were you like I just don't want to be self-employed? Like, give me the stability of a job.
Speaker 2:Yeah, to be honest, and you know, this was a few years ago.
Speaker 2:I was younger, both in age and also, I guess, in my mindset, and it's like looking back now, like hindsight is beautiful and I can see. It's like I was about to get to my next level and I just saw it as too hard or too difficult. And it's so interesting. The nine to five was always something I kind of entertained in the early phases of having my business years ago, because it was that, you know, stability, that security, and it's like the universe the way I look at it is like the universe was like okay, if you really want to try this, like go in. And I went to the nine to five and it wasn't a horrible experience at all, like no regrets. I learned huge amount of knowledge and it was in a marketing role, so it was very much still on brand to my expertise and what I'm doing. And then it's like you know, I got engaged and I was buying a house and I was like whoa, I was like whoa, whoa, whoa. I'm doing all of these like very conventional things, like traditional things, which are great. However, I was really turning my back on my podcast and my business and everything that I truly love and that really just like gives me that fire internally. So it was only 12 months and, like I mentioned, there were so many lessons that came from it and, you know, do I sometimes question? I wonder where I would be in my business if I hadn't had that break. Of course I do. Would I be further along, possibly? However, I just look at what the lessons were in that whole experience and the way I now. It's like it was just the most intense, beautiful, depth of life experience, something that I couldn't perhaps read in a book or hear on a podcast. It was, you know, the amount of wisdom and learnings and the way I grew internally and mentally and all other ways is something just so valuable and something I'm actually really, really glad I got to experience. And also so I now know, when I do get to another new level in life and business and that little fear creeps in saying to give up, I now know, no, I've tried that it's not happening again and it's just all a part of the story really. So it is an interesting story and and it's just a part of the story really. So it is an interesting story and now it's a really cool story to share and to talk about, and I notice I do attract a lot of people as well who maybe have been in a similar situation and it's all about normalizing that.
Speaker 2:Now, like like you mentioned before, jess, with like being multi-passionate, I was the same. People almost label it as bad or wrong. Being like, oh, you just have to pick one thing, like stay in one area, I'm like, but I don't want to, okay, and there's multiple things on my heart for a reason, and yeah, they're different, but I can also connect them all. Like I'm a group fitness instructor. That's an element of coaching. Fitness is a huge part of my routine and what I love, so it makes sense. Same with being a social media manager, my background's in marketing it makes sense, so it's not completely random. But if you are listening to this and your passions are random, that's totally fine. But also I bet there's some kind of link there.
Speaker 1:It may just not be super clear, but there's something there and it's not bad or wrong, so yeah, and you know what, I love what you're saying around feeling this like it's almost like your nervous system wasn't ready for the success within your business, kind of and again, this is a conversation that I love to have, because just because you consciously want success or just because your business is successful doesn't mean that your nervous system is comfortable with it or feeling safe around it. If we grew up in a family where it was more normal just to get a job and get paid a stable salary, that's what your nervous system is wired to do, and so it's such a common pattern for female entrepreneurs who are seeing success but still not feeling safe towards it, or feeling this sense of like wobbliness, like at any point we're going to lose it. So I think it's so courageous that you actually listen to that, I guess. And you were like I'm going to get back into the nine to five, I'm going to figure out that and then, once I'm good to go, I'll jump back into business. I love that.
Speaker 1:So tell me more about your business journey, like how you landed in business. Was it something you knew as a little girl that you wanted to do? Like? Tell us about that.
Speaker 2:I always knew I'm sure listeners can resonate. I wanted to work for myself. Who doesn't want that freedom? Right? And obviously you know that in my heart. And then, being super creative, working in marketing, loving branding, I had started to create. What I didn't know back then was actually a personal brand just for myself, whilst I was leaving uni, getting my first job in marketing and social media, and I was just really communicating and sharing more of my passions, which back then and still very much, are health and wellness, and I was able to put all of my creative ideas into play and use my Instagram almost like a bit of a practice round and I started to cultivate this community without even realizing that's what I was doing. I was what? Like 20 years old or something, and I was. You know, I wasn't an influence with hundreds of thousands of followers, but I had the most committed, loyal, like intimate following where they would just love everything. I would share all my journey. If I wouldn't post, for a few days, I'd be like Isabel, where are you? And I realized I had created such a solid community. And like Isabel, where are you? And I realized I had created such a solid community. And then, as I continued to evolve, I fell more into self-development.
Speaker 2:And then a podcast idea honestly, was not really on my radar and I was do you know Georgie Stevenson or have you heard of her? I do, yeah. So I actually did one-to-one coaching with Georgie when it was like her Rise and Conquer project. It was like ages ago now and I was telling her like, look, I want to do something creative. I just don't know what. And that's where I was at. And then we workshopped back and forth and then we actually came up with I should start a podcast. And I was like, okay, that sounds fun, I'm super creative, let's do this. Started the podcast and I remember saying I don't know where this platform is taking me. However, I know it's taking me somewhere. And it was like this inkling like on you're my heart. It was just it would lead to somewhere.
Speaker 2:And I had the podcast for a couple of years while I was still working nine to five, and then eventually I got to a point where I was sharing more and more content on branding and personal branding and social media and mindset and I was like, wait a minute, coaching, like that is like the next step for me. And so I put it out there to my audience. Hey, I'm doing coaching now and it was so cool because I built this like really beautiful loyal following. I had listeners just come out of nowhere who knew, liked and trusted me, who knew so much of my story because I'd shared so much on my podcast and they wanted to work with me. So it was like this really beautiful, authentic, like evolution essentially. And at that point in then I was working another nine to five. So this was, you know, quite a few years ago now and eventually I left that nine to five and I was able to go all in on my business.
Speaker 2:So I had my podcast, I had a coaching business and then I was doing that for a couple of years and then we get up to when I got the other nine to five. So it's a very looking back on hindsight, it looks like it was literally written out for me. However, in the moment I was just trusting one step after the other, and I'm such a walking embodiment of start somewhere where I started it. I knew I wanted to work for myself, but I had no idea what that really involved. I kind of knew about coaching back then, but I still really had no idea I was building a community without really realizing it, and everything was just this really beautiful, like authentic evolution, and I feel that's just how my life, and I'm sure parts of your life as well and parts of a lot of people's lives, evolve, and I think that comes from like alignment and trusting your journey and the whole conventional thing I resonate so much like, especially at the moment I'm living in Adelaide and it's the most conservative place where it which isn't bad or wrong, but it's like finish uni, get married, get a nine-to-five, that's it, and my whole family do that, all my friends do that, and I'm out here just doing the complete opposite feeling. You used to feel like a complete imposter all my cousins, siblings getting married, buying houses, having mortgages, and I'm over here like just doing literally none of that.
Speaker 2:And when I got the nine to five and was about to get married and had the house, I was like, okay, now I'm doing the thing, only for it to realize, oh my gosh, this is not for me right now and I'm like I'm just turning my back on everything. And even when I stopped everything, my friends and family were like oh, actually, is Isabel okay, like why is she stopping everything that she loves. And I was like, well, now they're questioning that, but I'm doing what I thought I should be doing and, of course, they supported that. And it was just this really interesting limbo I was in and I just came back like what does my heart truly want? And it was to bring back everything that I was doing and there was no like question about it. I was like you're right, that's exactly what it is. And there was no like fear of what people would think or this or that, and I was able to use my marketing and branding expertise.
Speaker 2:But I just made it my story and now I get to show it on podcasts and I get to own it. And I think that's the thing when we go through any challenge, we can let it like define us or we can just like own the hell out of it, and that's what I've done, like ending my engagement, like that's so juicy. It's a two-part series on my podcast talking about leaving a nine-to-five. I'm owning that. Like that does not define me in like a oh my God, isabel did this or Isabel did that. I'm like, yeah, I did that. How cool is that? This is the story, this is the lesson. Look what I'm doing now.
Speaker 1:Yeah, so courageous, it's easier to stay in a relationship, it's easier to stay in the nine to five, it's easier to do and follow the conventional path. It takes so much courage and trust within yourself to walk a different path. So I love that you're owning it and you're like, yeah, this is my story and this, this is what defines me. That courage, also love where you like, so cool that your entire brand is just start somewhere because you are that embodiment. But what I love in that story is you just followed the breadcrumbs and I feel so many women try and see the full picture before they take the first step and they're like I just it's not clear enough yet so they hold back altogether.
Speaker 1:My story is quite similar and I know we'll talk about that on your podcast. But just listening to that nudge and just taking that first step and knowing that the next step will eventually present itself Quite similar to what you said. You knew you wanted to do something for yourself. You weren't sure what at first, but eventually you know the coaching crossed your path. Your community was building. Things always pan out if it's meant for you and I just wish more women trusted that a little bit more and just took that first step, trusting the next step will present itself.
Speaker 2:That's it. And I always say we start with the first step, not the entire staircase, because that staircase, even if we didn't know it, it can be so overwhelming. Therefore, we just don't start because fear creeps in oh, what about this, this and this? And we're pinpointing all these random logistics and I'm always like that's a later problem, like what is that first instant step you can literally take, like in my podcast, in my content, the step you can take literally right, this second, not even tomorrow or after this person does this or next week, because things lead to things and momentum is magic, and I say this all the time, like when I became a fitness instructor, I thought it was, but towards one particular program and I ended up picking something else.
Speaker 2:However, I only would have known that once I had started the first step, which was looking into it and that kind of thing as well. So I love just to map it across the different examples where you don't actually know half the time and I just like this isn't the most like articulate way to say it, but like things lead to things Right, and so you never know what will come the conversation, the meeting, the connection, like yeah, it's, and that's like the fun of life and like, lean into that, like for the women listening and they are paralyzed with this fear, like we hear and see you, however, lean into that as well and see what's on the other side, because I guarantee it's something your mind hasn't even comprehended yet, which is super exciting right, yeah, and if they looked back in their lifetime, it always did work out and where they ended up wasn't where they started and, as you mentioned, we can apply that to so many different experiences that we have had.
Speaker 1:But if you're listening to this, literally just take a look at your past and again, like the start line and the end line were so far apart, but you got there eventually. And life is supposed to be this dance of just what feels good, and if something feels good now, lean into it. If that changes in a year's time, so be it. I think so many women are so rigid because they are paralyzed by the fear, as you mentioned, that things won't work out. Are paralyzed by the fear, as you mentioned, that things won't work out, but most of the time it's going to work out if you follow your heart, it's meant for you.
Speaker 2:If it hasn't worked out, then it's not the end.
Speaker 1:Then there's still more to the story, and that's it Literally so. You have left a business because it just wasn't feeling good. You've then left your nine to five because it wasn't lining up. You've ended a relationship. What do you think is the mindset that you have, or something you've had to work on within yourself to enable you to have that courage and make those leaps?
Speaker 2:resilience. Resilience has been huge and that I feel I mean that's quite broad and like to chunk down, I feel that comes to self-trust, knowing like what we just mentioned just before, trusting that it will work out and trusting that you have your own back and like for the listeners as well, think of a time where it wasn't working out for you and it did, and think of a time where you were able to actually hold yourself, like oftentimes, think of like a breakup. We've pretty much all gone through it. In the depths of it. It feels like the worst thing and we actually just don't want to live anymore. It's just painful as hell.
Speaker 2:However, we got through that right and typically, you realize you're so much stronger than what you think you are and that really is resilience. And you know, if someone had told me at the start of 2024, paisa Bell, all of these like horrible events are going to happen to you. Are you ready? I'll say absolutely not. I'm not signing up for this, I'm running away. So it's like the fact I could actually get through that and I reflect back, and the fact I was able to get all of through that and still hold myself in such a way and, you know, come out empowered and be able to continue to evolve and grow. Like I always look back at what happened and I could have just turned the complete other path, which is just destruction and low self-worth and just never believing in love and trust and all these kinds of things, and I just took the complete opposite direction and I'm like, wow, I was able to reinvent so much of myself, own it, create a business and just go to this whole other beautiful way. So resilience, really, we are often stronger than what we think we are and the credit we give ourselves, like especially women, um, and it's trusting that and self-trust I feel it's really hard to obtain. Like we think we've got it, we're like, yeah, I trust myself, and then something comes up and we're doubting ourself.
Speaker 2:But that is the piece there. Do you trust yourself to hold it? And and like I'll be honest as well, like I'm looking at moving interstate also to Queensland, where you are, jess Goldcrest. And yeah, there's a piece of me. I've never left Adelaide before, so there is a piece of me that has a whole lot of fear and a piece of me is that like, can I actually support myself and hold myself and all of these things, I'm aware of it and I'm also like, also like well, I trust myself because I've gotten through pretty bad things before and this is a pretty exciting thing.
Speaker 2:Therefore, I know I'll be fine and you know, as part of being a human, we are incredibly adaptable people, so we just we make it work and you get just to see a new side of yourself, and that is how confidence gets to be built as well, and I always say, like, confidence is my favorite thing I've manifested in my life, because when I was younger, I so desperately wanted to be more confident and I just feel like I wasn't. However, I always had this inkling that I would be on a stage talking to a mic, like doing something in that space, and I just didn't think I could do it, and so I just manifested, manifested confidence, and now I just feel I have that so much and confidence as well, to, yeah, trust myself, have that resilience, so it all kind of yeah yeah, do you think resilience is something we're just born with, or can you build that muscle?
Speaker 2:oh, build it for sure, like I did not think, oh, I thought I was resilient and then, when I was going through all of these things, I'm like what am I? And it's like kind of that, that pathway, that fork in the road where I could choose to like trust myself and take that path, or be like, no, I'm not confident or I'm not strong enough. So I think it can be a bit of both. I think some people are naturally born with more of that and at the same time, you totally can cultivate that even more, cultivate confidence. Like I talk to a lot of clients where they don't have the confidence to show up online to share their story, to post consistently, and so we work on creating that confidence for them. So, if it's on your heart, it's there for a reason.
Speaker 2:I always say there's something you can't stop thinking about a business, you want to start an idea, a passion project, visiting a certain place, having a conversation, whatever that is. It's on your heart for a reason, and so it's a matter of trusting that, which is a matter of you trusting your own judgment. So like, for example, where this is like a random example I love to share we're out for dinner, so you and I, jess, we're out for dinner, we're looking at the menu I really want pasta, you really want pizza. You order pizza. I'm like, oh, actually, I want pizza as well, when really my first instinct was pasta. And so this is a really simple example to show. Do we trust ourselves or are we so easily influenced by people around us when we're shopping? Do we desperately need our friends, our mum's advice on a certain outfit? Maybe we love it, but we're sending photos to the group chat. We're sending photos to our mum. What do you think of this? No, I don't like this. No, you shouldn't get this. You're like, oh okay, but I really like it. That's a piece of not trusting yourself. So I always, I always say this like what's the very first instinct you have? Like that Cause, that is like your. You know, that is your highest self guiding you, and it's a muscle. We shared that as well. Think of it the gym. We go to the gym to strengthen ourselves physically. Externally, it's the same like internally up here. So how much can you trust that internal muscle? And it gets easier as you go. You won't question it as much, you won't doubt it as much.
Speaker 2:And when it came to me making these big decisions to leave a nine to five, even to like stop my business. It was a. I knew it was my high self somewhat guiding me and I trusted that. And when I stopped it it didn't make sense to a lot of people and it made sense to me and oftentimes intuition defies logic. And it made no sense to a lot of people and it made sense to me, but I couldn't explain how it made sense and I'm like that's fine, because this is my decision and let's just see what happens.
Speaker 1:Yeah, I love what you just said. Like intuition and logic are not the same thing. You're either listening to your body and your heart or you're listening to your head, and we've actually been having these conversations a lot on the podcast. This is so fitting Listening to those little nudges and those little niggles, the little whispers that are inside you every single day and know that is your next move. And I think we're so quick to question those little whispers and trying to play logic. It doesn't make sense. That's going to be risky, like blah, blah, blah.
Speaker 1:We make up all of these stories, but if we just started to act on the whisper and know that it's meant for us it's like this download that's dropped in because it's literally meant for you your life just becomes so fun and aligned and fully the creation of you, and I think it's so cool that you just shared that analogy before. I guess if you're listening to this podcast and you're like, yep, I'm ready to build more confidence and build more resilience, take Isabel's example. And next time you're at a restaurant and you want the pasta and your friend wants the pizza, order the pasta and sit and enjoy your decision. Enjoy the pasta. Next time you're shopping, don't send photos to the group chat. Buy the dress that you want, wear that dress knowing that that was your decision, and each time you do that you'll feel so good about yourself and you'll be addicted to trusting yourself and creating things based on your own decision.
Speaker 2:Oh, I love that so much, like I really wish I knew this years ago, because it's really simple shifts and that like, even like the whole piece of like, going shopping in your own fashion, like that's your own creative style, that's your own personal style. And because somebody else says no, therefore, we're saying no to a part of ourselves. And like personal branding doesn't have to be just in a marketing or business concept. It's who we are Like, who is our personal brand. How do we show up? Yeah, what are the colors we wear? How do we present ourselves? What is that? And just lean into that more and more. And that's how we get to be unique and unique and beautiful. That's how we get to stand out from the crowd in the best way possible and to be seen and heard, which I just I'm sure the listeners are exactly wanting.
Speaker 1:Those things 100% Well. With that being said, I'd love to now pick your marketing brain and your branding brain. How do women in the business space, particularly online, stand out in their industry? Because we live in a world now where we are constantly bombarded by brands and other people in your industry and it is really easy for your decision to be swayed based on that outside noise. What's your branding or your marketing tips to really own the stage in their industry? Stop the scroll and be seen Such a great question.
Speaker 2:So what I teach and what I did in my marketing career as well and for myself developing your content pillars. And these are essentially what your topics are, what your themes are, who you are as a business owner, as a person, as a personal brand and, for example, some content pillars could be health and wellness. It could be empowerment, it could be mindset and business coaching. One of my clients she has a podcast all about singles and their dating experience. That's a really unique content pillar. And so sit down with yourself and get clear on what these topics are that you want to create and, more so, how it can actually map across to your business or your brand or whatever it is that you have out there. And you want to start to do this consistently. And you want to start to do this so you are building people will scroll and they'll start to resonate okay, health and wellness. Or getting up at 5 am okay, that makes sense to this person's personal brand. And it's this piece of consistency and showing how it is literally a part of you and your brand. And this is how you eventually get to stand out from the rest, because you're not just posting this generic content. You're not just posting content for the sake of it. You get to show a glimpse of yourself and your life and who you are, and the reason this is so powerful is because people like we attract who we are essentially, so you will attract, like you mentioned, the whole multi-passionate piece. All of my clients are so multi-passionate. All of my clients have a really big focus on health or fitness or some kind of variation in their life, and I'm not surprised because that is literally who I am and they are drawn to me because I share that in my life as well. So, when you want to create this like scroll stopping content, as you mentioned, so yes, it's this whole piece of. We're essentially adding structure, and I say this a lot like content creation is actually a whole lot of structure and systems because we can create stuff Great, that's fine. But like, what's the purpose of it? How does it actually fit into your whole strategy, your whole business? What you're trying to get across Another piece as well is this whole concept of awareness level, so creating content for people that have just come into our world.
Speaker 2:They've just found our podcast or our brand. Those people up there are going to receive information so much differently compared to people that are loyal listeners of the podcast or current clients or past clients, and so it's getting really clear. This is called your marketing funnel. So we map out your content pillars maybe three, four or five you can have more if you want to and then thinking okay, how can we create content under each of these pillars that now speaks to people in each of these awareness levels?
Speaker 2:So, as you can see, it is quite like systematic and it's a whole process and like format to follow and you know it gets to be fun. Like this may possibly sound confusing and overwhelming, but it doesn't get to be that way, because content is fun, right, and we're creating it. It's about things that we love. So, like it gets to be fun and you get to explore and you get to test and you get to see where people are at at different levels and by doing all of this, you are automatically becoming the authority. You're bringing so much credibility to your space because you're not just posting a 5am workout, you're not just posting a Pilates class, you're not just posting your mindset piece of content.
Speaker 2:There's a bit of strategy. Well, there's a lot of strategy and depth behind it because you're creating it to speak to people at each of these levels. So somebody that's just found your podcast and you're talking about your Pilates routine, you need to construct that messaging so much more different compared to somebody who is a current client and is doing 75 hard, if that makes sense. So it's talking to. It's meeting people where they are, and that's what marketing is and people buy on emotion, and so when we can show these parts of ourselves that is appealing to people's emotions, so they're like oh, I really resonate with that piece of content just shared because she's sharing. She's sharing how she feels. I also feel that way as well. So there's that emotional connection now and so you're meeting that person exactly where they are and that is what has eventually gone to create the scroll stopping content, and another piece of that as well is being controversial in what you're sharing as well.
Speaker 2:And this is the whole confidence phase.
Speaker 2:It can be scary to you know, not just stick to the vanilla way and just, you know, three steps for mindset or three tips for marketing like being a little bit, having a little bit more depth there and yeah, calling people out saying things that you maybe wouldn't really want to say and like this, you know it ease into this as we go, but that is also a really big piece of like scroll stopping content and thinking like what are some really engaging, really engaging headlines, really engaging hooks, like, like I mentioned before, saying I left my nine to five, I left an engagement, like that is interesting, that is super juicy.
Speaker 2:So this is like my marketing and content brain. I'm like how can I put this through that lens that is going to create that scroll stopping way and eventually, like it's building community as well is like a really big part, because you know, like you mentioned, jess, that we've been following each other for ages. Like we're familiar with each other's names on social media and so how familiar can your name be on social media as well? I'm asking myself that that's also going to create that whole scroll stopping piece.
Speaker 1:Yeah, be relevant for them when they are ready to jump in in whatever you offer. That's it. Yeah, now I feel what's dropping into their minds right now is okay, we'll come up with our content pillars and we'll base it on our own passions, our own interests and have it make sense with our brand. Then you mentioned having these different awareness pieces. So, talking to those who are brand new, been around for a little while and maybe selling your offer, how do they know how long to spend on each piece of awareness? Do you suggest having one reel a week for the newbies, another reel for the ones who've been around for a while and another reel really talking to their offer? Like, how do they split that up?
Speaker 2:So in marketing, we want a balanced approach. Let's start to structure by having one piece of content that's that top of funnel, so that cold audience, one that's more in that nurturing middle phase, and then one piece of content that is strictly promoting your offers and it is this real kind of not hard but also hard, like call to action buy my thing, whatever it is and repeating that over four weeks. So we want balance. However, that being said, maybe there's a period in your business or your launch or just your life overall, where you're focusing more on that top of funnel. So getting more of those new eyeballs in, that's great. Just make sure you replicate that for the other funnels as well, because you don't really want to neglect people at each level of your funnel and the goal really is always to get new people, new eyeballs, into your funnel, bringing them down and then eventually you want to convert them right. So we don't want to spend too much time in one area or too much time continuously saying buy my thing, book a call, listen now when we haven't actually nurtured them previously above. So that was a really simple example, but the answer is just a balanced approach. So whatever that looks like for your posting, depending how frequent you show up and, like I mentioned, you might be going through a launch where you do want to be more selling. Okay, great, if you know that, give yourself time before that where you can just focus so much more on that awareness piece.
Speaker 2:And that's what I did when I relaunched my business. I had so much fun with it. I did this whole relaunch, this whole soft launch phase, where it was all top of funnel. It was all, like, you know, a little bit of mystery, a little bit like oh, what's going on here? I wasn't giving too much meaning or depth or answers or listen to my podcast or buy. Now it was all just this awareness piece and I was doing that for probably just over four weeks. So that was quite a long time where I was just focusing on that. But that was strategic and that was intentional. And then eventually I launched a free ebook. So that was more like my middle funnel now.
Speaker 2:So I've been warming this colder audience up, because I went MIA for quite some time, warming them up because they weren't just going to buy something straight away, getting them curious, getting them familiar with me again, getting them used to seeing me on their feeds daily again, and then eventually I presented this ebook, which is a free lead magnet for them to sign up to, and I got a whole bunch of signups and I was like, perfect, it's working. So then these people that were really curious, they're coming down my funnel now so they have this free resource. And I was advertising that very similar about four weeks on the sales and the court action and said book a call, find out more with me if you want to do coaching. And I kid you not, I got literally four DMs wanting to sign up to work with me, and these are people in my audience that have been watching for quite some time. They started in that top of funnel, they came down to the middle of funnel, they got the ebook and then eventually they signed up to work with me.
Speaker 2:So that was over what. That's like three months now. So that was in my like kind of soft launch learning phase, and now this was in january. Now it's april as we're recording this. Now it's that more balanced approach for me. However, I still sometimes just love to create more that top of funnel, that fun awareness content, because we always want more people in our world, right, and I know that now I can direct them to this ebook I've already created to my podcast. It's already there, so it's this really effortless, like funnel now down to my middle of funnel, and then there's always a call to action to work with me. It's always readily available. So, yeah, I hope that's like a really clear snapshot.
Speaker 1:Yeah, definitely. And so I guess, like what you're saying is that top of funnel is just more, not generic, obviously, in line with your pillars, but more just like get to know me, like here's a little fact about me or this is something that I enjoy and you know, have a little bit of spice there, and then moving them down to okay, well, here's something you can download, or here's something you can listen to, and then having that direct call to action by my thing go, buy my thing, love it. Um, now, what's your views? Or how do women because within my world I'm really big on and I guess we've spoken about this today listening to those little downloads, those little nudges, when you feel like it's time to switch things up, or maybe a strategy that you had learned along the way or you're seeing online no longer feels good for you. I guess what I'm trying to say is how do you blend? Yes, you need the strategy, you need structure, but you're allowed to have your own fluidity to the strategy without it being wrong.
Speaker 2:Interesting. Yes, I totally get what you're saying. It's kind of like I'll take this on a, I'll map it across to kind of like the feminine and the masculine. So, masculine loves structure, loves systems, loves like at 11 o'clock do this, 12 o'clock do this, boom, boom, boom. The feminine loves to flow, loves to not have too many rules, loves to not feel capped, doesn't want to be in a box, and so when we think, okay, we want a balanced approach when it comes to business, so we want the structure, we want the system. So, actually, you know, making moves, being productive, doing the needle, moving tasks, however, we want that, we want to be able to flow through it, like you said as well. So having more of that fluid movement. So where in your life can you, yes, set yourself up to have this structure and then also allow part of you to flow through it? And maybe you don't do a certain thing. However, you're doing something that perhaps is more pressing or that is still relevant, but just in a different lens. And so it's checking in with yourself, being like when do I do tasks best, at which time of the day, you know, depending on your cycle, like, do you like to tee it up to that, your energy levels, all these different things. And I was actually saying this to a client last night as well. She has just one day off a week now, from a nine to five. So she's like how can I be really productive on that one day? So I'm like, okay, great, get really clear with yourself. Are you more of a morning or night person? She said morning, okay, perfect. What are your top tasks that take up your most energy? Okay, for her, it was recording a podcast, it was creating content. I was like, okay, perfect, those are the things that you do in the morning, straight away. So that way they're done, you can feel accomplished by them. So that's like your masculine setting you up and it's this creative piece. So that's your feminine feeling fulfilled.
Speaker 2:And then you come down your list and I always say like, oftentimes, you know, we think we need to do all these things on our to-do list. There was a period of my life only a few months ago where I would just set two things I had to get done that day in my business only two. And I was like, okay, let me just do these two things. And I always completed way more than two. So I got that really beautiful dopamine hit. However, I felt super productive because I was doing those two tasks and that was intentional because two is easier to get done than three and once you hit two, you have this momentum and you're like, oh, what else can I do?
Speaker 2:And you go down your list and also look at like categorizing your tasks as well, which is like that whole masculine thing. So you know, recording a podcast or having an interview or doing a coaching call, that requires a lot more energy of you. However, like replying to an email late at night or, I don't know, sending an invoice, that is a bit more of a chill thing. You could probably do that in bed on your laptop. And so it's knowing when to do tasks at different times and just allowing yourself to kind of flow through that.
Speaker 2:And if you're feeling really low on energy or you know it's 3pm, you have that slump or it's late at night or you're really tired. However, you still need to do things in your business. That's your feminine and your masculine supporting you. So you know even like create a list and label it as like high, medium and low so what are those really high pressing tasks? And just go down the list and when you're feeling like a Friday. For me that's more like my catch up day. You know, friday afternoon is when I have things that aren't like super, super pressing, however they're still required, and because I know when Friday afternoon comes, like you know, I'm done with my week. However, there's still things that need to be done. So, editing a reel or, you know, replying to that email, that can be like a Friday 3pm task, not a Monday 9 am task, and that's the whole like ebb and flow of, like the masculine and the feminine, which I think, yeah, is a really good way to answer what you just asked.
Speaker 1:Definitely that makes a lot of sense. I love what you said about reducing your to-do list. So many women come into my world and their to-do list is way too long and like no wonder you feel overwhelmed and no wonder you're beating yourself up and thinking you don't accomplish anything because that to-do list will take you a month. So it's like reduce the to-do list, as you mentioned, feel accomplished and likely you want to keep going because you're feeling good about it, as opposed to looking at this forever to-do list that never ends. I love that advice. I love that. Also, just realizing we've covered so much today. I love it.
Speaker 2:I know it's so great and yeah, you mentioned as well Jess. Jess is going to be on my podcast, so we'll cover you around there.
Speaker 1:I can't wait, I love it so much. What else did I want to say in there? Love that. You mentioned getting the bulkier tasks done first thing. I think we always want to go to the creative pieces and the easy pieces first, and then, of course, by the end of the day, we're like no, I do not want to record a podcast, or I do not want to get on Instagram and record that reel or whatever it may be. It's just the way we are and that is okay. I think we try and create these systems in our business that just aren't ultimately going to work out, and there is a way where it will feel better and align with you more, and it's about being clever with that and aligning yourself with that. So I love that tip. I love that. Well, where can people find you Like your Instagram? Where are you hanging out online?
Speaker 2:What offers do you have going at the moment, like share, all of that my Instagram is where I hang out pretty much every single day, as well, as my podcast starts somewhere. So I'm sure, jess, you'll pop those links in the show notes. But, yeah, come say hey, have a chat. I love connecting with my audience. Like I mentioned, like I was cultivating community without even realizing I was doing that. So, and community is everything, and that's how you and I connected Jess online. So I think there's so much power in social media and myself and my business it's all online, which is like amazing, because that means I can travel whenever I want while still working and do all these things. So Instagram and my podcast Start Somewhere the podcast where you can find me new episodes every week.
Speaker 2:And, yeah, with office I mentioned, I have that free ebook as well, and this, this is gold. This is all about a vision roadmap. So this is for the multi-passionate woman who wants to do a million and one things and doesn't know where to start. Doesn't know how to start. So this is a really, really amazing roadmap that helps you map out goals and it's really cool. It's the exact system I use. I love to set goals in each quarter and for quarter one, I set some huge goals and I was reflecting and I actually achieved like 85% of them, which is unreal, and this is the exact process I use to achieve my goals and I'm like everybody needs to experience this. So the ebook is free. It's absolute no brainer.
Speaker 2:And, depending when this goes live as well, I'm also doing a masterclass all about how to create content without feeling burnt out. That masterclass is on May the 2nd, so, whether this is before or after, there will be a replay available as well if you can't catch it live. And the reason I created this is because I'm talking to so many women that they want to be consistent and perhaps they see you know, you and I being so consistent. They're like oh my gosh, how do they do this? Well, like I mentioned, like we just scraped the surface here. Yes, it's systems and processes.
Speaker 2:However, like that's a bit boring, like let's make it more fun. So I really just teach how we can find content in everyday life, in conversations we're having in podcast interviews with clients, with friends, with our parents. Like how can we look through this lens of there's actually like an abundance of ideas all around us and how can we have more fun with this? And this shows up in. We show up online. If we are being really strict and being like I need to film this real. It's three steps for xyz. Like that's boring and your audience will feel that. So how can you be just more in the moment and more fun? And that comes from having this lens of like seeing content everywhere we are.
Speaker 2:So I'm so excited to share just so much value on that masterclass and, as I mentioned, I'm also do one-to-one coaching as well. So helping clients with their personal brands typically people that they know like they have this inkling on their heart that they want more to be seen, more, but there's still fear. They do fear being seen or heard more. However, they know it's what they should be doing. So I help all my clients with their marketing and their content, because they just don't really know exactly how to create content that converts. And that's where I get to come in and share my value and, yeah, they get to do incredible things. So I'm sure all the links will be in the show notes, but, yeah, that's all my stuff.
Speaker 1:I will absolutely link all of that in the show notes and this will go out before your masterclass, I believe. So, when you're listening to this, go and register that masterclass, because I feel like you guys will love that and I know from talking to a lot of you it's probably what's needed right now is really just creating that content that stands out and, most importantly, you enjoy creating. So that's perfect. Well, isabel, thank you so much for coming onto the show. Thank you for sharing your story, your wisdom, your knowledge. We covered a lot today, so I know this will be a juicy one for everyone to listen to. So thank you.
Speaker 2:And thank you so, so much for having me and for your audience as well. It's been such a pleasure sharing all this and, yeah, be sure to follow our conversation on my podcast next Super exciting.
Speaker 1:Well, I'll see you soon and I will talk to you guys in the next episode, thank you. Thank you so much for tuning into the podcast. I'm sure you're loving each and every episode and, if you are, I would be so grateful if you could take just a couple of minutes to leave your review and or rating. This allows me to connect with you as I read your comment or see the review, and it also allows me to grow the show, which means more impact, more powerful guests for you guys to learn from and more women changing their life for the better. If this does align, send me a screenshot of your review or rating to hello at jessmartincomau and I'll send you a copy of my ebook for free to say thanks.