Abundant + Aligned

Did I really just say that? Unhinged CEO confessions and crazy growth decisions (that paid off)

Jess Martin

This episode does not just spill the tea. It pours the whole damn pot.

If you’ve ever looked at a successful woman in business and thought "she has it all figured out,” .... this episode will make you realise we all start somewhere. 

I’m answering the questions no one asks publicly. The unhinged business decisions. The identity crises. The universe throwing tantrums while I’m trying to be a CEO. And the real mindset and business growth that happens when no one is watching.

You'll get all the details on: 

  • The most unhinged business moves I’ve made (and why they worked)
  • Things I still struggle with no matter how "successful" I am 
  • The hardest and best moments behind the scenes
  • Business rules I’ve broken on purpose
  • The lie I believed about success
  • The no-filter truths I want every woman in business to hear (even if it hurts feelings…)

This episode is a blend of “you did what?” moments, powerful mindset shifts, and the unapologetic reality of entrepreneurship 🎢


NEW! PREMIUM CLIENT ATTRACTION: A three-part on-demand training series designed for women in business who want to attract clients who pay without hesitation and increase their income for the work they’re already doing. Enrol here for only $97 with the founding investment (ending soon).


🫦 The leading mindset academy for women in business - JOIN THE WAITLIST. 2026 waitlist here.


Further Resources:

  • Follow me on Instagram for daily mindset tips and lots of BTS content of my life (building a 7 figure business, living by the beach, my daily routines and travels)
  • Browse the free resources - meditations, manifestation tracks and more
  • See what's currently open for enrolment here or browse courses available on demand ...
SPEAKER_03:

Welcome to the Abundant and Alive podcast, a place where you will come to realize anything that you desire is possible. I'm Jess, Micah and Lisa Courage, and I'm on a mission to lead women to a life far from average. In this show, we can expect conversations around manifestation, subconscious reprogramming, entrepreneurship, and the daily habits of a woman living a life that is both successful and fun. Imagine a TED Talk but overwine. My wish for you is that you experience an unlimited flow of money, a business that attracts your dream clients, and the freedom to spend your time how you choose. And if you stick with me, that will soon be your reality. I'm honoured to be on the journey with you, so let's get into it. Hello everyone, and welcome back to the Abundant and Align podcast. Today I have Chloe with me, and we're gonna do a fun episode for you guys to get to know a little bit more about me and the brand and some unhinged things I've done to grow my business and things I'd tell you as a woman in business if I didn't care to hurt your feelings. And it's gonna be super raw, honest, and fun. I thought it was time to do something like this because we're re we realise we've got lots of new people in the audience, but also it's been a while since we've just had more of a get to know me personality-driven episode. So hello Chloe.

SPEAKER_02:

Hello, this is gonna be so fun and spicy.

SPEAKER_03:

I feel like we've got the the perfect interviewer.

SPEAKER_02:

No pressure.

SPEAKER_03:

And I'm the interviewee. It is pouring with rain here today, so we're cozied up in the office. We are not doing a video because I personally couldn't be bothered for it. So laxed vibes for a fun episode. Take it away.

SPEAKER_02:

Okay Jess, what are some unhinged things that you've done to grow the business?

SPEAKER_03:

So I saw this trending on social media, and you know we don't get around every single trend, but I was like, I'm so getting around that because I've done some pretty outrageous things, some very embarrassing things. I'll share two, one from my network marketing days, and then the other from when I started this brand. The network marketing days, I actually shared this on my social media the other day. So if you saw that, I'm sure you would have had a lull. But if you are hearing this for the first time, my first unhinged thing I've done to grow the business was when I was in my network marketing days, and I was in the era of network marketing when you would do product parties. Chloe's sitting here laughing, thinking, thank god I wasn't in that era. And so I was a star consultant. I bought the entire product suite in Arbonne, so all the makeup, all the skincare, all the nutrition, and I bought a makeup case and I would go around to people's houses and do their makeup and their skincare, and I thought, you know what, I'm gonna take this up a notch. So I went and bought a full-blown massage bed, and I would take this massage bed to people's homes and set it up in their lounge room and then do facials and their makeup while on the massage bed. Guys, picture this. I am 411, me entering people's homes with this massive big massage bed, my big Arbonne case, there to do facials with a law degree. Like, sorry. Uh-oh, you know what my breaking point was with network marketing general? I went to this girl's house and she lives in an apartment, so it's always so annoying to access someone else's apartment. Anyways, I had my big massage bed, I had my big case of makeup, and it started bucketing down with rain. I couldn't work out where to park the car, so I had to park so far away. And I'm walking to this lady's house in my massage bed, pissing down with rain. I get there, I'm drenched, and I think I text Izzy and I'm I'm done with this. Like, what the fuck am I doing? This is so ridiculous. Um, so that's unhinged theme number one. Actually, no, I actually took that a little bit further and started doing foot spas. Foot spas. Actually, no, let me quickly share that because that's probably the most cringe. Again, I was doing these events with one of the other girls that I did network marketing with. She was also in Arabon, and yeah, we decided to do these ladies' events, and she was really big on foot spas, and I do not like feet. Like, does anyone like feet? Absolutely not. Anyways, she purchased all of these tubs, and we had like this wellness ladies' day. We did a few of them, and people would sit and put their feet in these tubs, and I would sit there and give them a scrub. Like, mainly just focus on their calves, but I would sit there and give fucking foot scrubs.

SPEAKER_02:

I think that really sums you up though.

SPEAKER_03:

Oh well, if someone tells me something works, I'm gonna give it a crack. Um, anyways, by the time I started this brand, thank god I had leaned into how I want to grow my business and how I don't want to grow my business. And the most unhinged thing I did in this brand was quitting my job. So, for those who don't know, I used to be a lawyer, and by this point I was part-time in the law firm, and I decided that I would leave my job in April, and I had a four-week notice period. So in March, I needed to quit, and in order to, I guess, match my income monthly, I needed five one-on-one clients. And at the time when March rolled around, I only had one with absolutely no one on the radar, no one in the DMs, like it was absolute crickets as to how I was going to find these four remaining one-on-one clients. But I was like, nope, I'm committed to this, I'm quitting. So I marched into my manager's office and quit my career, quit my job with one client and no one else on the radar, and just fully trusted that I would attract enough clients and I would make the money in that four-week period. And we absolutely smashed it out of the park. But I even lied to everyone and told everybody that I had five clients. So I come home and told Bart that I quit, and he's like, Do you have the clients? I was like, Yeah, I got the clients, I got five clients and told everyone it was all sweet, it was not sweet, but I just had so much trust, definitely more trust back then than what I do now. I think you like enter business kind of naive and you can't compare it to anything, so you just go hard because you've got no evidence that it's not gonna work. So, yeah, quit my job, four weeks to make it work, and yeah, we not only attracted the five clients, we I think I also filled spots for the academy. Like, yeah, definitely smashed out of the park, and then the business just kept growing from there. So they are some unhinged things.

SPEAKER_02:

You really acted as if I really did.

SPEAKER_03:

Thank god, thank god.

SPEAKER_02:

I feel like a lot of people will relate to that part.

SPEAKER_03:

Yeah, yeah.

SPEAKER_02:

Um, okay, what's something about yourself that doesn't make sense for the brand?

SPEAKER_03:

Doesn't make sense for the brand. Okay, well, I grew up on 40 acres, and when I was younger, I rode horses and I rode motorbikes, and I actually started the process of getting my motorbike license. Yep. So my dad brought these, you know, those well, like an old school posty bike, like a posty motorbike. I don't know where the hell he went, but he went to an auction and he came home with five postie bikes. He got rid of two, but I think he kept three for our family because we go down to the south coast every year. So he was like, we can take these posty bikes and then just like hoon around this small town on our motorbikes, but we obviously need a motorbike license to do that, so he booked me and my sister in. My brother must have already had one. Booked me and my sister in, and yeah, I went and got my motorbike L's, but then I moved up to Queensland, so I didn't actually finish the process.

SPEAKER_02:

And so for anyone who like can kiss you with your Louis, the way you dress, yeah.

SPEAKER_03:

Like I used to ride motorbikes like all day. That's what we school holidays. We would go out, start the motorbike up. I had my own too, like I had my own motorbike and just ride around the paddock around and around and around and around, and then saddle the horse up at night, and off we would go for a horse ride at night because it was summer, daylight savings, and it was really hot in Canberra.

SPEAKER_02:

I need to see a vision before.

SPEAKER_03:

I should actually dig up some photos of me from those days. But I was like, damn, I wish I finished the motorbike license thing. What a flex that would be.

SPEAKER_02:

How would that fit into the brand? Your identity now.

SPEAKER_03:

Suddenly you see a photo shoot and I'm on the back of a Harley.

SPEAKER_02:

I just see you cruising down the highway.

SPEAKER_03:

Her empire is open, and we've got like um wind like in my hair, and I'm on the back of a Harley, and I rev it in the photo shoot in the brand, um, what's it called? In the studio.

SPEAKER_02:

You wrap up to your next branch and surprise with a little something.

SPEAKER_03:

Oh, I wish I knew someone with a Harley. I would do that just to take like to stitch you up when you walk in and you see the bike. In my leathers and everything. Or just barn on the back.

SPEAKER_01:

Oh, I'm gonna have to make a post of the brand.

SPEAKER_03:

Oh were you shocked by that?

SPEAKER_02:

Yes, but funnily enough, I actually also rode motorbikes.

SPEAKER_03:

Oh what? I was sitting here like, oh did you really? Oh, true. Oh, you did? Yeah. Actually, no, I I knew you lived out of town, so that makes sense. Living on like a farm or on property as a child, best memories.

SPEAKER_02:

Isn't it funny how it changes as you get older though? Like, I think 11. I just immediately went to early.

SPEAKER_03:

You're like your dad's like, you're motivated. That's not my motivation.

SPEAKER_02:

Yeah.

SPEAKER_03:

Yeah, it's so fun. We even had a car. Like, I was driving a car from the age of seven. Like, yeah, we had a paddock basher that us kids would drive around at the age of, well, I was like eight, my brother was seven, and my sister was four, and she crashed into the biggest pole. Like, no wonder she wouldn't have been able to see it with a steering wheel. And the rules were 40 kilometers only.

SPEAKER_02:

Okay, what's a personal struggle you experience?

SPEAKER_03:

Who I have I have regular identity crisis. A regular identity crisis. One minute I want to be a digital nomad who lives out of a van and travels around Australia. The next I want to buy the big home on the Gold Coast where all my family can come and stay. And then I'm like, I probably should have a baby. I want to be a mum. And then I'm like, no, do I even want kids? Maybe I want to be the girl that just drinks champagne randomly and not have any responsibilities. Or I'll be sitting at home and I'm like, yup, it's raining outside, put my trackies on, slow down, watch Netflix. And I'm like, oh, I should be outside, like seeing more of the world. Like, what am I doing? Wasting the day away. And that is a regular crisis for me.

SPEAKER_02:

I think most female entrepreneurs have that.

SPEAKER_03:

It's so chaotic in my brain. Poor Bart. He's like, who are you today? Which version are we seeing? Oh, literally. Um, but I actually had a soul contract reading, which you guys can listen to on the podcast a few episodes back, and she said that I'm in my last incarnation, and so that's a trait of someone who's in their in their last incarnation because I've got one life left essentially as this soul. So you feel like you need to do it all and be it all, and you're in a rush, like you've got urgency, which is me every day.

SPEAKER_02:

I think it's a good quality, like it was that something we said to struggle with. But sometimes it leads like feeling unfulfilled. That's an entrepreneurial trait, like you're always unfulfilled because the bar is always raised, and especially when you're working at like a high level you're going into that for the rest of your life. Great. I don't think enough is ever enough because you know that there's everybody, like you know you're using it every single day.

SPEAKER_03:

Yeah, yeah. And and sometimes I'm like, damn, I wish I was still the girl that just stayed in Canberra, stayed in a nine to five, lived near my family, and didn't didn't even know another world of possibility existed. The ignorance of it is yeah, literally.

SPEAKER_02:

You don't know what you're missing out on, and then you get a taste of it and you just think what have I been doing.

SPEAKER_03:

Yeah, so yeah, my identity crisis is probably my d my biggest struggle.

SPEAKER_02:

Um threw me about the caravan, but yeah.

SPEAKER_03:

Like the van, everyone's got a van these days and they do it up. I'm like, I want to van it. Like, you know how they just some people do it so well, it's like house on wheels. I definitely want to take that off. Travel around Australia in a van.

SPEAKER_02:

You know how that goes.

SPEAKER_03:

And Bart's like, well, that's something we can do once we have kids. I'm like, no, that's imagine a family in a van and off we go.

SPEAKER_02:

Yeah, I think there's a movie like in an RV, where the mill is or something. Yeah, where the millers sounds chaotic.

SPEAKER_03:

Yeah, no, but I feel like it would be cool to do. If anyone has listened to this and you have a van and you travel around Australia, let me know if it looks as good as it does on social media.

SPEAKER_02:

Tell us the pros and cons. Yeah. Okay, uh, your hardest moment in your business.

SPEAKER_03:

My hardest moment, I always talk about I always talk about the hardest part, not always for for a lot, and I reckon a lot of women would relate to this. It's not always about attracting money, but it's about holding on to the money and normalizing having money. And I reckon that was and still probably is the hardest part to my business. I attracted clients pretty soon soon on. We hit six figures in the first year after I left my job. So I was always good at making the money, but this weird feeling came on when I had to hold on to the money and my business had to support me financially. And I'm sure I'm not the only one who's gonna sit here and say that gets scary sometimes when the bills are coming in, and especially when you're at the phase in business where you want to hire a team and you want to book the photo shoots and you want to work with the big fancy coach. Obviously, your expenses get quite big. So, yeah, I st I definitely still have those days where I'm like, oh my god, like this can't go anywhere, like this cannot go backwards because this needs to financially support me. So, yeah, I think the the hardest part was when the business went from being this fun creation to a means to my survival financially.

SPEAKER_00:

Yeah, do you think it's like a lag, or do you think it's just like the shifts internally that have to catch up in order to hold that amount of success and money?

SPEAKER_03:

I think it's definitely a time element, yeah, you just gotta normalize it, but also it's a different kind of inner work. So I actually got to 20k months pretty quick in my business, and I remember feeling so weird when I was again. Now it wasn't about creating the money, it was like this whole different ball game of like holding onto it. And once you see a figure, you're like, Well, now I can't go back, and yeah, the pressure of like maintaining these high-income months. Um, and it's it's just different kind of work. Yeah, it's no longer about like getting good at making money in your business, it's now about getting good at holding the money, so you don't have these ebbs and flows and ups and down months because again, when your livelihood depends on you hitting that amount, you actually can't afford to have the ebbs and flows and the ups and downs. So, yeah, definitely holding up, which I know this is now obviously moving outside of me, but I know a lot of women aren't doing that kind of subconscious reprogramming work, they're just focused on doing more and attracting more, but not actually holding more, and it's like a different rewiring that needs to happen. I love that. I love your hardest moment. Like that was the best hardest moment I've ever heard.

SPEAKER_02:

I think it's so relatable, I just think it's not talked about enough.

SPEAKER_03:

No, yeah, it's like it well, we said is it sometimes you just have those days where you're like, you know what, I'm fucking going back to work, it would just be so much easier just to get paid the same by a boss, and it's super predictable. And whether or not you actually do any work that day or not, you still get paid.

SPEAKER_02:

I think that once you become an entrepreneur and you get a taste of it, like we talked about in money, you also can't go back to that lifestyle. Yeah. And then you try if you ever have, and then you're like, yeah, your whole body will just like reject you.

SPEAKER_03:

Yeah, yeah. Yeah. I do feel for those who jump into business and financially can't keep supporting themselves and then actually have to go back to a job. And I know you've got to do what you gotta do, but as you've mentioned, like once you get a taste of like entrepreneurship, um, it's just like a whole different world to go back.

SPEAKER_00:

On the other side of the coin, what's your best moment in your business or your biggest achievement?

SPEAKER_03:

I want to share two. The first is like my first year in so yes, it was my first offer, and it was the Christmas before I went full-time, and I can almost smell and taste and touch everything that was involved in those months because it was just such a big moment. But I launched one-on-one spots for the first time. I think I launched three or five and I filled them all, and my prices back then were three thousand dollars, and I remember just having a moment. I think I may have cried, and I'm not an emotional person, but having a moment of oh my god, this is actually working. Like, people want to work with me in a one-on-one capacity and pay me this much money, and it was just this holy shit moment of this is a real thing, like this is actually working, and yeah, that was the Christmas before I resigned in April, so it was just such an exciting time. I'm sure anyone new in business remembers their first sale or that first paycheck or that first real income month. It's just the best feeling when you've built something from the ground up and it actually turns into something that is financially viable. Um, so that's the first one, and then the second one was actually a more recent moment, which, if she's listening to this, I'm gonna give her a shout out. One of my clients, Kendall, went through my entire office suite, which you would remember this, Chloe, because you were over when we surprised her with a spa date. But she joined my world in the very first year of my business, and she jumped into the wealthy woman, and then she transitioned into her empire, and she did two years in her empire with me. Now she's in the academy, she's also come to my in-person immersions. And when she jumped back into the academy after being in her empire for two years, just because she wanted to stay in my world, it was such a special moment because, again, it's one thing to attract clients, but it's another for clients to feel so seen and so supported in your world that they never want to leave and even spend all of that money and go through the office suite like Kendall did. So that was just a really nice moment that my work is really making a difference in people's lives, and yeah, it's not just a one-off transaction, it's a forever thing, it's long-term mentorship, which is something that I'm really proud of. So, yeah.

SPEAKER_02:

Okay, what is something you don't focus on in business that would shock people and why?

SPEAKER_03:

I don't okay. I I used to, but I don't anymore. I don't follow, I don't look at or care about how many followers I have or how many views I got on a reel.

SPEAKER_02:

Well, it doesn't translate to dollars for clients.

SPEAKER_03:

And that always shocks people because I know there are some people paralyzed by the number they see when they look at their followers. Every two seconds they're opening their Instagram app or their TikTok app, and they're looking at the views on their reels, and if it's not going up quick enough, or that number isn't a certain number, they're freaking out as if it means something about their brand and their income potential. And again, I've definitely worked through this when I was earlier on in business. I definitely got caught up a little bit more with follower count and the the views on the reels. Um, but now I genuinely do not give a shit. My reels have actually been really low for views lately, but I don't care. I'm like, yeah, I don't care because as you've mentioned, it doesn't convert to some people have high followers and incredible views on their reels, but they're not making the kind of money we see in the brand. And I've also I've always decided that no matter how big my followers are, no matter how many views I get on that reel, I still make the kind of money I want to make. And in the realm of manifestation and energetically, money does not care how many followers you have or how many views that reel got, money will be attracted to you if you are a vibrational match for it and you are expecting it to show up. So I think the more you can run your business not getting caught up in those vanity metrics and instead just decide the kind of income you want to see and the kind of clients you want to attract, regardless of what those vanity metrics say, your business will defy odds and it will never make sense how much money you're making in comparison to some of those vanity metrics. Um, but yeah, followers and views on reels.

SPEAKER_02:

I love that. I try to tell people that all the time who are looking at starting their own business and they just they say, I don't have the followers, I don't like that, and it's like that doesn't equal money or clients or impact.

SPEAKER_03:

Like, and I think followers come as a byproduct of visibility and reach like over time, like but you'd rather have the clients in your DMs than your followers, yeah, yeah, and again, like you know people who have a huge following, but they're not clients in there, they're just sleazy men or random that have just saw one reel and followed you, but they're not actual buyers. Not to say everybody who with not to say everybody with a big following is falling into this basket, but yeah, I love that we're normalizing. You don't need a huge following, and you don't need to go viral every two seconds in order to have a very financially successful business.

SPEAKER_02:

Viral should never be the goal.

SPEAKER_03:

Nah. Viral? I went viral this year and it scared the shit out of me, and I never want it to happen again.

SPEAKER_02:

Whereas I'm like, that's great, let's exciting it, let's get it get it a bit spicier.

SPEAKER_03:

I think I'm actually talking about that later on.

SPEAKER_02:

Oh, that's exciting. That was my favourite. But you know, I love a little controversy.

SPEAKER_03:

Yeah, you do.

SPEAKER_02:

Okay. What is one brutal truth you tell women in business if you didn't care about their feelings, which we know You know what's funny though?

SPEAKER_03:

I don't reckon like the right women in my world, the kind of clients that I do work with, would never have their feelings hurt, I don't reckon, because they're self-led and they're here to learn. Like, I don't reckon I could ever hurt your feelings. No, like because you're the type of client that comes into my programs and is my world. You don't take things personally, you're like, oh okay, thanks for the feedback, or that's really good to know. Um, but if we're gonna go along with that, and if I was to say something and I didn't care about hurting your feelings, I would say you are the problem, you are the problem with everything. That's it, you are the big fat problem with everything. How much money you're making, the kind of clients you are speaking with, the conversations you are in, how quickly or slowly your income's growing, whether or not you're attracting in opportunities, um, even beyond business, the kind of relationships you're in, the friendships you're in, where you live, your experiences in life have all been created by you. And I think way too many women are trying to work harder and do more without focusing on the internal state they have when they come into business. And I know some pretty externally successful women who are really struggling internally at the moment. They're making money, but they are stressed out and anxious most days. They are working with clients, but they are forever having difficult conversations, clients defaulting on payments, being absolute little bitches in their world. Um, yeah, they've got the success, but the internal state is chaotic and wobbly, and it's creating these, it's creating this chaos and wobbliness in their business. Um, and this is, I think we are going to talk about that later, but it's something else screaming from the rooftops forever and a day. It doesn't matter where you are in your business, the inner work needs to be number one because your internal state is creating your external.

SPEAKER_00:

And love that I think everyone needed to heal up.

SPEAKER_03:

Yeah. And I think I get in these conversations with my clients, they'll have a difficult situation happen in their business. And of course, the first thing I do is support them and hold their emotions because we are human, and if things derail us, it's only natural that you may become derailed, and I never sit here and be cold or unemotional towards those things. So I support them and I hold their hand as we move through it and we come to a resolution, but then I'll immediately say, Let's take a look at what in you just created that conflict or that refund or that objection or that slower month because there is a belief and an expectation within you that has created originally, and in and unless we deal with it, it will eventually turn into a pattern in your business.

SPEAKER_02:

I just always say, How does this serve you right now?

SPEAKER_03:

Yeah.

SPEAKER_02:

Because it never does. It never does, but people in the moment think that it Yeah, yeah.

SPEAKER_03:

So do the inner works, yes. Sisters, football, brethren. I wonder if you guys listen to my podcast.

SPEAKER_01:

Let us know. What is the biggest lie you told yourself about success?

SPEAKER_03:

More money will fix things. Like I mentioned, uh actually I've shared this quite openly, but I had a lot of money mindset issues to work through. I grew up in a family where I was made to feel like money was scarce, even though my mum, even though, even though my dad had a successful business, which as I got older I learned truly how successful it was, he would regular and still does say, Oh, that's expensive, or did you see the price of that? Um, money was always spoken about in a way where yeah, it felt limited, there wasn't enough of it, and you had to work really, really, really, really, really, really hard to have it. And as I'm also still digging up these things, there was also this thread throughout the money conversations where those who did have a lot of money probably did something bad to get it. Not bad in like they're a drug dealer, but it wasn't just because they were worthy of the money, like something must have happened, like you know what I mean. So, yeah, I had to work through a lot of money mindset limitations when I jumped into business, which is exactly why my first business never took off because I didn't do that work and didn't realise I had to, but I did the money mindset work, and as I mentioned, my business grew to 20k months pretty quickly once I left my job, but I still kind of had this underlying fear that it would run out and there wasn't enough of it, there was still reprogramming work to do, but I kind of come into business just assuming that if I make more money, it will make all of that go away. And as I mentioned, I was having these 20k months and waking up every day feeling sick with anxiety that I wouldn't be able to maintain it the following month, or that it was all a fluke and I was gonna lose it and it was just all gonna disappear. And so, yeah, more money, I thought more money would fix those problems, but it doesn't. And so, again, this is why there are some very wealthy people in the world who have a very bad money mindset. It's because the money doesn't fix that, you have to fix your mindset.

SPEAKER_02:

And if you don't, you'll always come up against these things.

SPEAKER_03:

Yeah, and you know, there are some rich people who make a lot of money but they don't have any money, or they're making a lot of money but their life hasn't really shifted. It's because they're creating these situations where they're getting rid of the money or spending the money or losing the money because they haven't done the work to feel comfortable and safe having money.

SPEAKER_02:

I definitely have seen that. Yeah. A lot of really successful I'm doing quotations, successful people who constantly asking for advancements or payments because they just burn through it as quick as they make it. Yeah. That's probably the most common thing I see is people really good at making money, they're not holding it. Um, which probably actually is my issue.

SPEAKER_03:

But I think like a lot of women in business have that issue. Like, again, the making money part is quite easy for ambitious driven women who are good at what they do, but holding the money is a whole other ball game because if you have been raised in a family where money was programmed to be unsafe, you will do things like subconsciously overspend or manifest large expenses so that you have to get rid of the money, or again, you might have an incredible month one month and then a slow month the next month, so then the money you made that month has to carry you through the next month, and it's these patterns where you don't actually have a lot of money, but you're making a lot of money.

SPEAKER_02:

Yeah, what's something you're dramatic about in business that doesn't matter to others? I'm so cute.

SPEAKER_03:

You'll notice font size and positioning.

SPEAKER_02:

But that's how like you're perceived. So it's important.

SPEAKER_03:

Sometimes I'll give feedback to you, or just like I'll sit there sometimes for so long, like positioning a piece of font or getting the text. Exercise the right way, or the spelling, obviously, but I feel like you would probably be a spelling person. I've never had to fix a spelling error in any of your work, by the way. But yeah, sometimes I'll just sit there and buss over the font size and the positioning for far too long. Or I'll like if you send me a reel and I'm like, can you just like push that down the tiniest little bit? You're like, no, we're just roll your eyes. No. I say it's your brain. You are so good at that. And then like you never do it again. Chloe's like sitting there with a ruler trying to figure out the exact centimeter where it has to be on the reel.

SPEAKER_02:

Yeah, I do understand because I don't think I mean it's not not dramatic, but it's also like it's important how you are viewed, especially when you're trying to be more visible. Yeah. And you want it to be a certain way. Yeah. And font size and positioning can matter.

SPEAKER_03:

When me and Izzy used to work together for the Sip With Us podcast, she would, she was in charge of our social media and she'd put things up, and I'm like, sorry about that, has a spelling mistake in one word. You have to take that down and redo it.

SPEAKER_02:

No, I I am very funny with like English.

SPEAKER_03:

Although you know what's funny since the evolution of Chat GPT, I don't mind to say a spelling mistake now because then you know it hasn't been written by chat. Yeah, that's true. Sometimes I'll intentionally leave it in there just so people know that it didn't come from AI.

SPEAKER_02:

It does uh bother me because I don't want to be that person to correct somebody, but internally I say it in my head. Yeah.

SPEAKER_03:

Like there, when they still there, oh there, there, or uh were where we are, where, yeah.

SPEAKER_02:

Or just like things are like commas and stuff are just oh yeah, I know.

SPEAKER_03:

But my latest is the M dash, seeing M Dash on everyone's content.

SPEAKER_02:

I never knew what they were called, and you know what's so funny? I used to use them before Chat GPT came out.

SPEAKER_03:

But I don't think it on the keyboard it's not the long one. Like if you do a dash on your keyboard, it's shorter than what you see with chat.

SPEAKER_02:

You can do a longer one. Oh, you can. But I used to do it before ChatGPT, and now I can't do it. So now you're gonna think it's bloody chat GPT, but it's me. Oh I used to do it um in my like in school like a long time ago, but I used to use it in my exams and oh there you go.

SPEAKER_03:

I thought it was just yeah, because I'll I sometimes I look at the keyboard because if I see it in someone's copy, like if I'm auditing a client's social media or just helping them out with copy or whatever, and I see the M dash, I'm like, remove the freaking M-dashes. But I did look one day, I'm like, maybe you could be doing these yourself, and I couldn't see how. How do you do it? You just hold it longer or something.

SPEAKER_00:

Um, I'm looking at a keyboard, I'm not sure where I know how to draw my phone.

SPEAKER_03:

Ah, how weird. Okay, turns out I'm like yelling at my clients to remove the M-dash, but they're probably putting it in.

SPEAKER_02:

Well, yeah, everyone calls me up there, you use Chat GPT. That was actually me. Chat GPT didn't exist.

SPEAKER_03:

The poor M dashes.

SPEAKER_02:

It'll come back, it'll make a comeback. Yeah. These things always do. Okay, what's something a client said to you that has shocked you?

SPEAKER_03:

We were at the Her Empire immersion this year, and we were all sitting around talking about some unhinged funny things that we've done to grow our businesses, and I was just sharing some of the moments I had earlier on in business and some of the things I've shared today, but also just other outrageous things I've done with my content, and just trying to match other people and just getting caught up in the comparison. Like every newbie in business has had their moments with, and yeah, we're just sitting there laughing and joking, and one of the girls there said, I just love this version of you, like you're actually so down to earth, and you're funny, and you are such an open book, like you just share these outrageous moments and don't care what people think of you, and that doesn't come across online, like I didn't expect you to be this kind of person. I'm like, oh my god, really? And just like, yeah, because online you're always dressed really nice and your hair and makeup's done, like so you really come across as perfect and put together, and you wouldn't never have done these outrageous things in your business. I was like, oh my god, that is so interesting. Um, so yeah, that really shocked me because I do make an effort to try and get my personality through on social media and on the podcast as much as I possibly can. But I I think, yeah, maybe people see like the polished look that my brand is and then assume that I would never ride a motorbike.

SPEAKER_02:

I don't think anyone would ever assume that. Oh, I do remember that. Yeah, you were there when I was in the room. And you know what? I just think it's not you, I think it's social media because I've had somebody say to me, You're so unrelatable. And I thought, like, in person meeting me for the first time, like on social media, like, you're so unrelatable. And I just thought, like, no, like I've been through so many.

SPEAKER_03:

You are very relatable.

SPEAKER_02:

Yeah, and I just think it might be the social media almost veil that's really hard to like lower sometimes, like, no matter how hard you try, it's really hard to get across your personality and your likes or dislikes or struggles. Like, it no matter how hard you try, it's always gonna be something there.

SPEAKER_03:

I think as well, when you one have more of that premium look brand, like we do, but two, when you don't want to share every part of your life, like I don't want to share all parts of my life. I don't like for example, I used to be so big on sharing my morning routine online because that's a big part of my brand, you know, doing your mental rehearsal, um, creating this beautiful space for yourself first thing in the morning, but I don't even really share that anymore because I'm like, that's actually my time. Like, I want to be present in my time and just be me and my morning routine, not have the camera in front of me and make sure that I don't know my hair's up properly or whatever I used to do. Um, it's not to say that that's a forever thing, but it's just yeah, there are parts of my life where I just want to enjoy my life and not have to create content from it. So again, I think it's really easy for the personality and those little quirky things about us to get missed on social media when we are just sharing the business and talking about our services.

SPEAKER_02:

We are, and the solution maybe involves events.

SPEAKER_03:

Yes, well, I come back from that immersion and I got in telegram to the girls in Her Empire and the Academy and said, moving forward, I want to make an effort to see you guys sooner in our time together. So in Her Empire, because it's such a small group, getting on a plane and going overseas and just having a catch-up at the start and having something here in Australia where we can actually hang out earlier on in the time together and then still have the immersion at the end. But do you know what I mean? Just have that in-person connection, and then with the academy having like local meetups at the start, so they can come and be in my personal energy, but also the personal energy of the other women who were in the group with them because especially if they've never met someone, you know, I'm online a lot and I do share parts of me, but if they've just heard a voice message from someone on Telegram, that's a whole other thing. So definitely creating more in-person opportunities for us just to give each other a cuddle and for you to experience my energy and my personality and actually realise she's nice. At the end of the day, I'm just a little nice, little country girl that had a motorbike. So funny.

SPEAKER_02:

What is the most iconic way you celebrated a win? Can I just say that before you answer that? I feel like every way you every time you have a win, you celebrate iconically.

SPEAKER_03:

I remember you said that you're like, I've never met someone that celebrates as much as you. I used to drive a white Mazda 3, and it was time for an upgrade. The Mazda 3 did not match the new identity I was stepping into. It didn't make me feel wealthy and successful, which your energy is obviously so important in order to create that externally. So I bought myself a Mercedes after only having maybe one or two 10k months. And Mercedes are not a cheap car, and I actually love this story. I've shared this quite a lot on the podcast. I I think I honestly think I had only had the first 10k month and decided I would buy my dream car because I was sick of seeing it as a photo on my vision board. So I went up to Mercedes and picked out my car and put a deposit down for it, and then had to sell my current car to get some money to put towards the deposit for the Mercedes, and so many stars needed to align for that car to end up in my driveway. But yeah, I celebrated with buying myself a new car.

SPEAKER_02:

I think that's iconic.

SPEAKER_03:

Yeah, very iconic.

SPEAKER_02:

Yeah, um, okay, what are things that you I'm actually really interested in? Things you have launched that deserve to never see daylight again.

SPEAKER_03:

So there's probably a few, but I was trying to think of some things earlier on. I used to be the person in business that would get on the bandwagon for everything. So you would see something trending on social media, and then you would jump on that. And obviously, I'm in the manifestation mindset world, and there are so many events throughout the year where it's like this is the most powerful day to manifest, and the the Lion Gates portal is open, and this is the day to get everything you want, and all of that stuff. And so when I was very new to the space, I would see that online and then immediately go to my computer and create a whole masterclass and then start launching this masterclass and run it as a free event. And I hadn't even heard of the day before. Oh my god, like there's a there's one for the moon, although there's probably multiple throughout the year about the moon and when the moon lines up, it's a powerful day to manifest. I had a whole masterclass on that, and I can't even sit here and tell you what it means. The Lion Gates Portal, I definitely did a masterclass for that. I used to do masterclasses for every manifestation mindset spiritual woo-woo event on the calendar, and it would never be preempted, it would be because I saw someone else do it online, and then I would just quickly have to scramble together and put an event together because I thought I had to do that to be successful.

SPEAKER_00:

Did they go off or no?

SPEAKER_03:

Oh my god, no. The manifest the moon manifestation one had one person show up, and I remember just sitting there thinking, like, should I just tell her she can go? Should I just say, like, it's all good? Don't worry about it, Steph. So I did the whole because I had people who had registered, so I was sending the replay after. I think we probably had 20 people registered, so I had to get it out there then, but showing up to what you thought was gonna be a few people online to just one person make it just made me feel so awkward. That was one of my biggest fears when I first started my business. Having an event and only having one person online, or I'd rather have none than just one.

SPEAKER_02:

I think everyone needs to experience that though. It's a growth, it's part of the growth journey. If you don't have that happen to you or a no-show, yes, then I don't think you can call yourself an entrepreneur.

SPEAKER_03:

Yeah, no, so I should dig up the manifestate the moon manifestation event and the Lionsgate Portal event.

SPEAKER_02:

I'd love to see that. We should do a we should do like a um a throwback.

SPEAKER_03:

We should. Oh my god, that would be good. The cringy TikTok videos I used to make. And then the yeah, everything. The dancing videos, the dancing videos, the voiceovers that you know I just can't do. Oh my god, I literally cringe thinking about some of the stuff I used to do. And I was working full-time then, so I'd get up really early and make these horrendous TikToks and then go to work. Oh god, and then come home and make my moon manifestation masterclass.

SPEAKER_02:

You really can do it all at once.

SPEAKER_03:

Yeah, yeah.

SPEAKER_02:

Yeah, yeah. Okay. A moment when the universe was working against you.

SPEAKER_03:

Oh, there's actually two for this. So the first one was one of my first launches, and I was down in Canberra, but inland, there's like this big river, and we take the boat there, and the reception is not very good, and I decided to do some kind of probably a moon manifestation event, some kind of campaign or sale or launch or something, and I had no reception, and it was going live, so I had to drive this buggy to the top of this mountain as far as I could possibly go with my laptop, and just sit up there all day and sell the tickets to this thing or launch this program or whatever I was doing to get service. Um, and usually we get service in the house, like there's no service anywhere else, but there's usually service in the house, and there was just no service, no power, no service, no, yeah, no reception. And so, yeah, I had to just drive this buggy up this hill and just sit there all day and open these, um, open this program or whatever. I don't know, maybe actually maybe it was my network marketing days, and there was like a sale that I was doing. I don't know, but I need a reception, I didn't have any. And then the other one was more recently, it was the Academy, the last Academy launch, or the one before that. No, the start of the year launch. When was the cyclone here? Start of the year.

SPEAKER_00:

Oh, like March?

SPEAKER_03:

Yeah, so it was the first round of the Academy this year, and cart opened on let's say the Thursday, and then here in Queensland we had a cyclone. So not only did we not have reception, we had no power. So I had no reception for my phone. Oh no, the reception was in and out, but we had no power. So I had to sit in my car for three days with my phone on the charge to the battery of my car while I ran this launch, and that's actually the post that made me go viral because then I created a post saying I made 20k during a cyclone, but there was a lot of lessons in there, like the fact that I held the faith and I just made it work anyway. And of course, that attracted the trolls, and that was the post that actually went viral. That was my first viral post.

SPEAKER_02:

I don't think that was for the universe working against you. I think it was working for you.

SPEAKER_03:

Maybe it was like Imagine picking a date for your launch, and then Queensland. Who have we ever in the history of Queensland had a cyclone? A cyclone with yeah, no, no electricity, like our house was pitch black, we had no food, and yeah, I was just sitting in my car for three days trying to fill these spots for a program. Did work. It did work. Yeah, so yeah, I think that would be the two the most. Yeah. Yeah. People hated me for that post.

SPEAKER_02:

No, the men who have no profile photos and probably generalized.

SPEAKER_03:

Which was actually on the next question.

SPEAKER_02:

I loved it. And I'm the ideal client.

SPEAKER_03:

Yeah. And I and that's oh, we're gonna talk about that now, actually.

SPEAKER_02:

Okay, let me ask the next question. A block you had that shocked you when you uncovered it.

SPEAKER_03:

Yeah, so when that reel went viral, it attracted all of these, yeah, shitty men, shitty people in the world that were like, oh my god, you're a scammer, like you scammed people, like how about you donate that$20,000 to charity, like blah blah blah blah blah. And it absolutely rattled me. I've not had a post go off like that before where I've got trolls in the comments, and up until that up until that day, I would have been the first to say I would not care about that. Like, they are not my ideal client, who gives a shit? They're all unhappy losers sitting in their house with nothing better to do. But when it was happening and it kept happening, I was like, oh my god, I just felt anxious anxious, and I was immediately focusing on the negativity over the positivity. I was gaining so many new followers, there were so many likes and so many people in the caption saying, I love this, but my brain immediately went to the negative comments and the trolls and how nasty everyone was being, and I think that's what I was shocked at how nasty people were being about a post that actually had no intentions to cause that reaction, like just the way they took that post and ran with it. I was really shocked, but yeah, I was shocked at how that rattled me, and to the point I had to turn the comments off because I just couldn't see it. I was like, I don't want to see that, and so I did a lot of work on that because and I have done a whole podcast episode on this, by the way. Um, how we could be blocking success so that we don't have situations like this unfold. So I did a lot of work so that I don't keep blocking growth on social media or in the business to avoid situations like this. And I uncovered a fear that I the more I the more successful I am and the more I grow, I will be in quotes found out or caught a fraud, or people will say they don't that I don't know what I'm talking about and question my expertise and question my integrity and question the reason I do what I do, which is what they were doing in the comments. And yeah, that was a fear that I did not know I had until it started to play out because as I said, consciously I was like, no, they're a bunch of losers, I don't care what they think. But the little girl in me, the little subconscious program, absolutely did care.

SPEAKER_02:

So do you think that we have to accept that like that's part of growing to that next level is that you're going to have both when you become more visible?

SPEAKER_03:

I think I definitely manifested the extent of that because of my fear. So if you have a fear or an expectation that something will play out, it will. So obviously, subconsciously, I have this fear that if I get bigger, I will attract trolls who question my integrity and my expertise, which is why I attracted it. So I don't believe it's something we just have to put up with, and that is expected in business. You can definitely change your belief and expectation to change the outcome of course, but it's definitely worthwhile sitting in that worst-case scenario and just playing around with how you would react and feel and approach it so that your brain can now become familiar with that situation as opposed to like me not knowing how it should react and then just being completely thrown off course.

unknown:

That makes sense.

SPEAKER_03:

How do you experience a lot? Because I know your reels go viral quite a lot, like you get a lot of reach on your reels. Do you experience that?

SPEAKER_02:

Yeah, I definitely get a lot of uh negative and positive, probably more on TikTok because I have I am so vocal on there and I do put a lot into that. I would say I have experienced hundreds and thousands, thousands of hundreds of hate comments and messages, but I kind of knew coming into this. I come from real estate, and real estate people uh basically proclaim like scum of the earth next to like car salesmen. Um, probably because we get people's phone numbers and we just call them all day long and then hassle them to sell their home when they don't want to.

SPEAKER_03:

So you're like it's kind of gimme.

SPEAKER_02:

I had like exposure therapy and rejection therapy very early on in my life.

SPEAKER_03:

Like you actually had exposure therapy?

SPEAKER_02:

I was exposure therapy. I had to I used to get given body corporate roles and call through hundreds and hundreds of people every single day to tell them to sell their home.

SPEAKER_00:

Oh god.

SPEAKER_02:

And they're like, Can you forget my number? And it's fully abuse me and then send me nasty emails and messages for days.

SPEAKER_00:

Oh wow.

SPEAKER_02:

And so you have a person online saying that they don't like or they don't agree, or how dare you say that, or whatever they may say, doesn't even come close to what I'm trying to do. But I I do think if you've not experienced the level of that that I had at such a young age, it can bring up emotions. But it it's different now, different scenarios trigger me.

SPEAKER_03:

Yeah, well, yeah, I guess it's like anything. If you're protected from it, it's always gonna the f if you're protected from something the first time it happens, it's always gonna be the worst. So you had your worst moments ages ago. So when it happens now, you're like, eh, whatever.

SPEAKER_02:

I always want it to happen now because it makes things interesting.

SPEAKER_03:

Yeah.

SPEAKER_02:

But that's just my personality.

SPEAKER_03:

Oh, and once you've healed from the meaning of these trolls, then yeah, of course we want our post to get a lot of reach.

SPEAKER_02:

I think I think we can change people's minds.

SPEAKER_03:

Yeah.

SPEAKER_02:

If we have a conversation, and the more visible we are and the louder we are about what we do, the more impact you're making. Whatever industry, the more you're going to change people's minds, and if you can't, then they're just not your client.

SPEAKER_03:

Yes. Yeah, yeah. Um, but yeah, I feel like, and there'll be so many different moments in business where you go through something and it scares you and makes you feel anxious, and you're like, I never want to go through this again. But then you do and you notice that you react a little bit different, and then again and again and again, and then eventually you get to a place where you're like, Oh my god, I do not care. It's like water off a dark spike. But that's growth.

SPEAKER_02:

I'm excited for those moments. Bring them on.

SPEAKER_03:

Do you do you comment back?

SPEAKER_02:

Uh sometimes. I I had a one the other day um in the DMs, and she was just so um defensive from the get-go. And I I asked her what happened. What happened to make you feel this way? Um, but obviously she'd had a negative experience, or I'm just like, okay, like obviously this person is triggered by something, like whether it's an experience or an opinion or whatever, and it doesn't mean anything to me because at the core of it, like you know your mission and your purpose and the fulfillment and um value that that has, and nothing else can come but like one negative comment or a million never stop me. Yeah, nothing could ever stop me. A slow month, yeah, come on, entrepreneurship.

SPEAKER_03:

Yeah, yeah, you gotta pick yourself back up and keep going.

SPEAKER_02:

I love this. I love getting to know you better.

SPEAKER_03:

I was gonna say, have you learned more about me?

SPEAKER_02:

I actually have.

SPEAKER_03:

Well, hopefully, you guys like that episode. It was like a fun way of getting to know me, and I'm sure there's a lot of related, relatable things in there that you're either going through or have gone through, where I've hopefully hopefully normalized it, normalize what actually goes into entrepreneurship, as you've mentioned, normalize what can happen when you are expanding quite quickly. My favorite phrase is when you grow so quickly and the floor beneath you hasn't yet caught up. It's about it's you're bound to experience some wobbles and some struggles and some scary moments. And if you are at that phase in your business, yeah, again, I just want us to normalize some of those those moments and hopefully hopefully give you some gold nuggets as to where to now focus your work if that's where you're at. Thanks for interviewing me.

SPEAKER_02:

That's okay.

SPEAKER_03:

Um, we should get Chloe on the podcast more often. We always have good combos.

SPEAKER_02:

Yeah, let us know if we like it or if we hate it. You should like never get her on again. What was that? Terrible question.

SPEAKER_03:

Yeah, there you go, guys. So you just wait for the Harley in the studio photo shoot. Oh god. No, we won't drop blow there. Anyways, I love you guys so much. Chloe, thank you for coming into the office today, and we will talk to you in the next episode.