Your Best Story
“YOUR BEST STORY” is a light and reflective conversational podcast created to encourage open discussion about editing in the Caribbean. It focuses Caribbean writers and editors across all genres and gives a casual yet detailed analysis of the editing practice. Every week we dive into a new story from around the world about what helps to build a strong story. Hear fresh takes on classic writing myths, patterns and habits and learn about common approaches to creating the perfect story, from the mug of a Caribbean literary nerd. Because writing is not formulaic, each discussion will reveal different and varied approaches to the same outcome - Your Best Story.
Your Best Story
S02 E05: Building Your Brand Identity
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Strategic marketing and brand building experts Joel Nomdarkham and Geli-Anne Campbell join us for this episode to discuss the creative process utilised within the marketing world to pen brand identities. We also discuss the use of AI in the creative space and the effects it has on our intellectual and creative integrity.