The Dashboard Effect

ROI for AI: Why Most Projects Fail (and How to Get Yours Right)

Brick Thompson, Jon Thompson, Caleb Ochs, Landon Ochs Episode 163

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 10:14

AI adoption is booming but most initiatives still fail to deliver real ROI. In this episode, Brick and Landon unpack why 60–95% of AI projects miss the mark and what companies can do differently. From the importance of a solid data foundation to starting small with practical use cases, they outline a smarter approach to AI that focuses on results, not hype.