Best Seller Secrets
Welcome to the Best Seller Secrets podcast, where experts learn how to crush their business goals with a best selling book! Rob Kosberg is a Wall Street Journal and USA Today bestselling author. He has been featured on ABC, NBC, CBS, Fox, Forbes, and Entrepreneur magazine. On the show, Rob shares his own expertise on authority marketing and the power of writing a book. Tune in every week for practical tips, strategies, and case studies about how writing a book makes clients hunt for your business.
Best Seller Secrets
How Amazon Book Marketing Works in 2026
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Amazon has changed.
The old tricks, fake bestseller strategies, and short-term ranking hacks don’t work anymore.
In this episode, I break down what authors need to understand about Amazon book marketing in 2026 and how the Amazon algorithm now rewards real authority, positioning, reviews, and external traffic.
What You’ll Learn:
🟢 Why old Amazon bestseller tactics no longer work
🟢 How Amazon decides which books get promoted
🟢 Why your book positioning matters more than ever
🟢 How titles, subtitles, and keywords impact discoverability
🟢 Why external traffic gives authors an advantage
🟢 The importance of reviews and authority signals
🟢 How to create long-term book sales momentum
🟢 Why your cover is a marketing tool, not just artwork
🟢 The difference between a book product and a book asset
🟢 How successful authors build platforms beyond Amazon
Your book should not depend on luck.
It should be positioned, marketed, and built to create lasting authority.
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