How to Launch a Niche Podcast for Your Personal Brand: A Checklist to Get Started With Traci DeForge

Are you considering launching a podcast to boost your visibility, brand, and thought leadership?

What high-level considerations, trends, and updates are needed before you launch?

Join Standout Women founder and host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show and what's not in the critical age of AI and attention spans at an all-time low.

She'll share all the industry gems so you can get out there and start building your podcast soon, plus grab her newsletter for industry tips and resources.

LINKS
Connect with Traci Deforge on LinkedIn
Produce Your Podcast Website

Get Visible and Grow Your Industry Authority

Hi, I'm Michelle B Griffin. I write, speak, and teach women experts how to position themselves as the go-to authority in their fields so they can expand their reach, grow their businesses, and become industry thought leaders.

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Transcript

Host: Michelle B. Griffin Guest: Tracy DeForge

Episode Summary: In this episode, Michelle B. Griffin is joined by Tracy DeForge, founder and CEO of Produce Your Podcast. They discuss the power of podcasting as a tool for building your brand, generating profit, and standing out in your field. Tracy shares valuable insights into why podcasting is more crucial than ever and offers practical tips on leveraging podcasting to grow your visibility and business.

Key Topics:

1. Introduction to Tracy DeForge:
   • Founder and CEO of Produce Your Podcast
   • Expertise in leveraging podcasts to generate profit and visibility
2. The Power of Audio Storytelling:
   • Importance of building your brand through authentic content
   • Impact of AI on content creation and the unique value of human voice
3. Benefits of Podcasting:
   • Trust, relatability, and uniqueness of audio and video podcasts
   • Strategies for maximizing discoverability on platforms like YouTube
4. Starting a Podcast:
   • Key considerations for launching a podcast
   • Importance of defining your "why" and creating value for your audience
5. Industry Trends and Strategies:
   • Edutainment: Combining education and entertainment
   • Specificity and clarity in podcast content
6. Monetizing Your Podcast:
   • Utilizing podcasts as oceanfront real estate for your products and services
   • Effective call-to-action strategies
7. Building Relationships and Collaborations:
   • Opportunities for networking and collaboration through podcasting
8. Tips for Successful Podcasting:
   • Importance of clear and compelling calls to action
   • Just starting where you are and overcoming perfectionism

Notable Quotes:

• "Your voice, your message, how you create your content through your storytelling is one of the most impactful things that you can do to build your brand and grow your bottom line." - Tracy DeForge
• "Specificity sells, and clarity compels. So let's be super clear on who we're for." - Michelle B. Griffin
• "Your podcast is oceanfront real estate for your products and services." - Tracy DeForge

Resources Mentioned:

• Produce Your Podcast: Tracy's company with resources on starting, growing, and monetizing podcasts
• Michelle B. Griffin's LinkedIn Branding Community and Masterclass: Join for insights on building your brand, visibility, and thought leadership

Connect with Tracy DeForge:

• Website: produceyourpodcast.com

Call to Action:

• Sign up for Tracy's newsletter for tactical tips to grow your show and audience at produceyourpodcast.com
• Join Michelle's free LinkedIn branding community and masterclass at michellebgriffin.com

Outro: As Michelle always says, "Keep putting yourself out there. You have a brand to build, a message to share, and people to impact." See you next time!