Cowboy Cartel The Podcast
Western life and lifestyle podcast where we talk about all things related to the industry, including cowboy hats, cowboy boots, rodeo and western sports, western fashion, and interviews with notable people in the industry. Sometimes we get off topic, but its always a good time.
Cowboy Cartel The Podcast
Dean Serratelli on 150 Years of Hatmaking, Family Legacy, and the Truth About the Industry
This week, we’re bringing you our sit-down with Dean Serratelli, owner of the Serratelli Hat Company in Newark, New Jersey.
Dean gave us full access to the factory and sat down for an honest conversation about what it really takes to survive in the hat business—from navigating supplier relationships and protecting family legacy to how Serratelli builds hats from raw material to finished product.
We talk history, quality, and the current state of the western wear industry. No fluff—just real answers from a fifth-generation hatmaker still doing it the right way.
If you’ve ever wanted to know what separates a real cowboy hat from the rest, this one’s for you.