The increase in self-generated child sexual abuse content is alarming. In 2022, more than three quarters (78%) of the webpages IWF identified as containing child sexual abuse material were tech-enabled, ie created via smartphones or webcams without the offender being physically present in the room with the child. As we release the Talk Trust Empower report, this episode delves into how children – many of them of primary school age – are groomed and extorted into producing self-generated imagery, how the IWF is working to raising awareness of the phenomenon and what can be done by parents and carers to help children navigate dangers online.