Sam Hope | Winning in Recruitment by Leveraging Competitors & Connections | Confessions of a Recruiter #72

Unlock the secrets to transformative recruitment strategies as our trailblazing guest takes us on his personal journey from recruitment novice to industry disruptor. He spills the beans on the pivotal moment that skyrocketed his credibility - the clever use of the name drop. Get ready to learn how weaving in competitors' names and leveraging mutual connections can be the game-changer you need to win trust and slice through the competitive noise in the recruitment world.

Embark on an exploratory mission behind the scenes of smart business development calls, where our guest expertly navigates the landscape of plastic manufacturing companies, employing his bespoke approach to pitch perfection. His anecdote about a recent call that landed him a client meeting is just a taste of the actionable insights you'll gather. This episode is a goldmine for recruiters and sales professionals eager to elevate their game and those curious about the inner workings of successful business relationship building.

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Transcript

Speaker 1: 0:00

Did you work that out pretty early on to not just be a cliche recruiter calling up and saying you have candidates and you know to put yourself first and you know sort of create that personal brand over the phone and and lead in with relationships. How did that story or um situation come about where you're like, hey, this is the ticket.

Speaker 2: 0:17

Yeah, well, I did, I did a little bit of training, obviously in the in the early days and you sort of you sort of learn what works and what doesn't work. And you know, I sort of changed my pitch a little bit to start involving competitors' names of who I'm ringing. So if I'm ringing a business, I'll figure out who their competitors are and you know, sometimes, or more more often than not, I've actually worked with one of them before at some stage. So I'll actually do you know a business name drop and I think it's. You know a story.

Speaker 2: 0:48

Yeah, when I, when I started adding in, you know business name drops or name drops, you know you get a bit more credibility in the industry because if you know him, or if you, if you can see that they're you know mutual connections, or if they're you know in the same industry, um, I've just find that that was the special ticket to get in buying from hiring managers, cause, you know, if you just ring up, like you said, and you're a cliche, hey, do you need anybody at the moment?

Speaker 2: 1:13

You know they're going to be pretty sharpish to get you off the phone. Um, but if you can talk about something that's relatable to their business and like, for instance, at the moment I'm going quite hard on um extrusion um and like plastic manufacturing essentially. So we work with a number of businesses that you know manufacture plastic hoses and plastic tanks and these sorts of things. So when I'm doing my BD list for the week I'll actually research um other plastic manufacturing companies in the area. Um, I did a BD call last week to a company in Crestmead, did two name drops, both of which he is aware of, the companies Um, and he invited me to come in and I'm going into meet him tomorrow to discuss, you know, their, their recruitment process that they're currently working with and what opportunity there would be for me to make their lives easier.