"Building a leading Recruitment Brand on LinkedIn" | COAR S2-EP3 - Preview

Transcript

Chasing Versus Attracting Talent

SPEAKER_02 0:00

Think when you think of candidates, clients as well, but candidates, so you've got the two sides. So you've got your your chase mentality, you've got your attract mental mentality. So chasing them is where you're constantly following them up, probably annoying them to some degree, and just can consistently trying to, I guess, get them to work with you. But I feel like if you continue to do that forever, you are just going to annoy people over a set amount of time. So you need to have some sort of um, I guess, tool that helps or generates people coming towards you. Um and so candidate attraction for us is what are we doing which makes people want to work with us or subconsciously when they are looking for a new role, they think Nathan and Jet or they think impact talent. And so when we launched, we were very deliberate because we we were in a period of where no one knew who we were outside of Queensland and looking at a new market. So our strategy was put ourselves everywhere so that as many people know our names, our brand, um, through personal branding on LinkedIn. And then what that's done over time is I guess generated people and inbound leads. So what is it that we specifically do? I guess we're very deliberate on the million dollar question. So I think we're just very deliberate with our LinkedIn presence, um, putting ourselves out there, and there's there's so many forms of content that you can do that in. Um, and I think over an extended period of time by doing the same thing repeatedly, when people are ready, you are hopefully the first point or first person that they think of. Does that make sense?

Recognition And Market Validation

SPEAKER_01 1:30

I I would say that I'd say that's definitely like the goal. Like you at the end of the day, if you like dumb down or like really bring it to a point on what we're trying to do, when either that's a candidate or a client thinking about recruitment, our goal is to be the first person they think about when that happens. So that really um presence on on LinkedIn um and being really out there and you know.

SPEAKER_00 1:54

Okay, so let's dive into that. Because you make a really good point, and you said before that um it's like a little bit um it's it's different where you you call someone and you say, Oh, it's Jet from Impact Town, and they're like, Oh, I know who you are.