Marketing Misfits

Episode 31 | Probably the First of Many BLM Episodes (well not really the first)

June 25, 2020 Gotham Podcast Studios
Episode 31 | Probably the First of Many BLM Episodes (well not really the first)
Marketing Misfits
More Info
Marketing Misfits
Episode 31 | Probably the First of Many BLM Episodes (well not really the first)
Jun 25, 2020
Gotham Podcast Studios

Brands boycotting Facebook

Why This Facebook Boycott Is Different

https://www.adweek.com/programmatic/why-this-facebook-boycott-is-different/

  • “We’re all living in a cultural moment of pain. We believe that normal is not good enough, and we all need to drive positive change immediately,” Steve Lesnard, global vp of marketing for The North Face, said in an interview with Adweek.
  • Other brands that have signed on include:
  • REI
  • Patagonia
  • Eddie Bauer
  • Canadian outdoor clothing brand Arc’teryx
  • Recruiting company Upwork
  • Hollywood studio Magnolia Pictures
  • Ice cream maker Ben & Jerry’s
  • Clothing designer Eileen Fisher
  • Verizon wireless provider Verizon

Ben and Jerry’s article

https://adage.com/article/cmo-strategy/more-brands-including-ben-jerrys-and-eddie-bauer-join-facebook-boycott/2263581


Patagonia’s article 

https://adage.com/article/news/patagonia-rei-join-facebook-boycott-and-tiktok-users-say-they-trolled-trumps-rally-monday-wake-call/2263091


Should Black players return to the NBA : Geoff McHenry 


How Will the Biggest Absences From Orlando Impact the NBA’s Stretch Run?


NASCAR Hate Crime on Bubba Wallace

Bubba Wallace didn't suffer a hate crime. NASCAR still has a problem

Show Notes

Brands boycotting Facebook

Why This Facebook Boycott Is Different

https://www.adweek.com/programmatic/why-this-facebook-boycott-is-different/

  • “We’re all living in a cultural moment of pain. We believe that normal is not good enough, and we all need to drive positive change immediately,” Steve Lesnard, global vp of marketing for The North Face, said in an interview with Adweek.
  • Other brands that have signed on include:
  • REI
  • Patagonia
  • Eddie Bauer
  • Canadian outdoor clothing brand Arc’teryx
  • Recruiting company Upwork
  • Hollywood studio Magnolia Pictures
  • Ice cream maker Ben & Jerry’s
  • Clothing designer Eileen Fisher
  • Verizon wireless provider Verizon

Ben and Jerry’s article

https://adage.com/article/cmo-strategy/more-brands-including-ben-jerrys-and-eddie-bauer-join-facebook-boycott/2263581


Patagonia’s article 

https://adage.com/article/news/patagonia-rei-join-facebook-boycott-and-tiktok-users-say-they-trolled-trumps-rally-monday-wake-call/2263091


Should Black players return to the NBA : Geoff McHenry 


How Will the Biggest Absences From Orlando Impact the NBA’s Stretch Run?


NASCAR Hate Crime on Bubba Wallace

Bubba Wallace didn't suffer a hate crime. NASCAR still has a problem