Episode 30 | Early takes on Marketing during Covid-19 and What Will Stick?

As everyone has experience COVID in their own individual ways. The economic, emotional and physical downturn of folks being told to stay in their homes and come out as needed has changed

ALL consumption. 

What’s also changed is every marketers approach on HOW we encourage

consumption of wants and needs of consumers 

Opener: Sentiment and current experience

during COVID

• What industries, products will be able to survive or die during and after COVID? 
• Quote: “How companies respond to that very question [allowing employees back to work
• too soon] is going to define their brand for decades” - Mark Cuban - Billionaire Entrepreneur 

Topic 1: How Digital Marketing will change

after COVID: Martech

Article

• Cost Savings - Creative and Content Production 
• Increase in Direct 1:1 Consumer Marketing (rise of ecommerce) 
• Marketing Agility Becomes Norm (shift in messaging, advertising) - Letter’s we’ve
• got for d

Topic 2: Successes & Failures in COVID

Marketing 

• Virtual Experiences: Verzuz Battles spawned from DNice 
• Ad Trends: Brands turning into public service announcements (i.e. Youtube #withme) 

---

Hosted on Acast. See acast.com/privacy for more information.