Episode 19.5 | The Power of Sound

The Misfits continue the discussion on the power of sound and diverse listeners with special guest, Ted Serro, Account Director at Pandora. Manipulation is a strong word, the Misfits debate whether audio manipulates or influences decisions, go into a deep dive into podcasting and how podcasting has revitalized audio. The episode culminates with a discussion on music genres that define culture.

• 7:02 - Ted Serro’s hidden talent
• 10:50 - Why should marketers have a sound audio strategy
• 15:00 - How sound influences decisions 
• 22:20 - How is podcasting influencing audio growth and the difference between terrestrial radio, satellite radio and digital audio 
• 37:12 - The plus and minus of podcast advertising
• 42:20 - Which music genre is responsible for defining culture

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