Episode 19 | The Power of Sound

Diverse audio listeners are critical to the success and growth of audio platforms; in this episode of The Marketing Misfits, we chat with special guest Ted Serro, Account Director at Pandora and discuss the evolution of audio, tactics to win with diverse audio listeners and fraudulent activity that threatens the growth of audio streaming.

• 5:00 - Introducing special guest, Ted Serro, Account Director at Pandora  
• 7:35 - Amazon Studios partners with Howard University to create opportunities for minority students in the creative arts
• 18:39 - The threat fraudulent activity and monetization poses to streaming audio 
• 24:25: Tactics to combat fraudulent activity and monetization in audio streaming

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